the writer runs this show: copyblogger

21
Who runs this show, anyway?

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Page 1: The Writer Runs This Show: Copyblogger

Who runs this show, anyway?

Page 3: The Writer Runs This Show: Copyblogger

We have the technology. We have the business skills.

Page 4: The Writer Runs This Show: Copyblogger

We have the technology. We have the business skills.

We have virtual ink by the barrel.

Page 5: The Writer Runs This Show: Copyblogger

We have the technology. We have the business skills.

We have virtual ink by the barrel.

The writer runs this show.

Page 6: The Writer Runs This Show: Copyblogger

We’re the ones who command the attention.

Page 7: The Writer Runs This Show: Copyblogger

We’re the ones who command the attention. We’re the ones who create the engagement.

Page 8: The Writer Runs This Show: Copyblogger

We’re the ones who command the attention. We’re the ones who create the engagement.

We’re the ones who influence what people think and do.

Page 9: The Writer Runs This Show: Copyblogger

We’re the ones who command the attention. We’re the ones who create the engagement.

We’re the ones who influence what people think and do.

The writer runs this show.

Page 10: The Writer Runs This Show: Copyblogger

We won’t toil in obscurity waiting for a green-light.

Page 11: The Writer Runs This Show: Copyblogger

We won’t toil in obscurity waiting for a green-light. We won’t submit to “creativity” by committee.

Page 12: The Writer Runs This Show: Copyblogger

We won’t toil in obscurity waiting for a green-light. We won’t submit to “creativity” by committee.

We won’t accept meager pay while others cash in our copyright.

Page 13: The Writer Runs This Show: Copyblogger

We won’t toil in obscurity waiting for a green-light. We won’t submit to “creativity” by committee.

We won’t accept meager pay while others cash in our copyright.

The writer runs this show.

Page 14: The Writer Runs This Show: Copyblogger

If you won’t read until your eyes blur.

Page 15: The Writer Runs This Show: Copyblogger

If you won’t read until your eyes blur. If you won’t write more to write well.

Page 16: The Writer Runs This Show: Copyblogger

If you won’t read until your eyes blur. If you won’t write more to write well.

If you won’t invest the blood, sweat, and tears…

Page 17: The Writer Runs This Show: Copyblogger

If you won’t read until your eyes blur. If you won’t write more to write well.

If you won’t invest the blood, sweat, and tears… Then you’ll have to work with real writers.

Page 18: The Writer Runs This Show: Copyblogger

If you won’t read until your eyes blur. If you won’t write more to write well.

If you won’t invest the blood, sweat, and tears… Then you’ll have to work with real writers.

And pay those writers exceptionally well.

Page 19: The Writer Runs This Show: Copyblogger

If you won’t read until your eyes blur. If you won’t write more to write well.

If you won’t invest the blood, sweat, and tears… Then you’ll have to work with real writers.

And pay those writers exceptionally well. If they have the time, that is.

Page 20: The Writer Runs This Show: Copyblogger

Because the writer runs this show.

Page 21: The Writer Runs This Show: Copyblogger

Writers, We’re Here for You

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• Traits that all well-paid writers share • The change in mindset that helps you charge more • How to craft a pitch that lands you the job • A pricing formula you can use • How to focus on “true benefits” that make the sale

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