thejobsearchcoach - training passport

P A S S P O R T

A Job Hunter’s Guide to a Smart Job

Search in Australia & New Zealand

Training

2 www.thejobsearchcoach.net

2014/2015 TRAINING SEASON

Coaching Events:

• DECEMBER2014-Sydney• JANUARY2015-Sydney-Melbourne-Brisbane• FEBRUARY2015-Sydney-Melbourne-Brisbane• MARCH2015-Sydney-Melbourne-Perth-Auckland-Wellington• APRIL2015-Sydney-Melbourne• MAY2015-Sydney-Melbourne-Brisbane• JUNE2015-Sydney-Melbourne

3www.thejobsearchcoach.net

Session Overview

OurtrainingsessionsareheldatselectedvenuesinAustraliaandNewZealand(seemappgs.4and5)

Thetrainingprogramconsistsoftwoparts:

Part I:

• PersonalBranding• JobSearchBiasandProfiling• JobSearchTheOldWayvs.TheNewWay• TheJobSearchToolkit• IndividualResumeandCoverLetterReview/Feedback

Part II:

• JobSearchOnline• JobSearchandSocialMedia• TheHiddenJobMarket• ProfessionalNetworking• JobSearchAlternatives-ContractingandFreelancing• IntroductiontoCrowdsourcing

Notes: Thedurationofthetrainingsessionis2hours,includinga15minutebreak.Pleasebringalaptopandanotepad.


Map of Australia & New Zealand training locations



Sydney: Goethe-Institut,90OceanStreet,Woollahra,NSW2025

Melbourne: Goethe-Institut,Level1,448StKildaRoad,Melbourne,VIC3004

Brisbane: TheSwarm,90RyanStreet,WestEnd,QLD4101

Perth: SpaceCubed,GroundFloorRear,45StGeorgesTerrace,Perth,WA6000

Auckland: TheGenerator,22CustomsStreetEast,Auckland,AucklandCentral,NewZealand1010

Wellington: InGoodCompany,166ACubaStreet(Upstairs),Wellington,NZ6011



So what is ATS?

ATSstandsforApplicantTrackingSystem,whichisasoftwareapplicationwidelyusedbymediumandlargeemployers,onlinejobsitesandrecruitingcompanies.Thereareover100versions,whichholdyourapplicationrecordsindefinitely.

Notes:


Who needs it?

ATSsoftwaremakeshiringmanagers&recruiters’liveseasier.ApplicantTrackingSystemswereinitiallydesignedtosaverecruiterstimebyperformingtheinitialevaluationandbynarrowingdownthecandidatepooltothetopcandidates(e.g.top10),whoseresumestheSystemranksasthemostrelevanttotheroleonoffer.

Getit?It’scalled“costcutting”.YoucanofficiallyfreeyourselffromthenaivenotionthatHiringManagersreadandreviewallincomingapplications.Theyspend10secondsmaximumonyourresume.

How does it work?

ApplicantTrackingSystemscontaindifferentdatabasefieldsforinformationonaresume,suchasthecandidate’sname,contactdetails,workexperienceetc.

Ifaresumeisn’tformattedaccordingtotheATS,itwon’tpullthisinformationintotheproperfields.Someofitmightbemissedaltogether,resultinginthedroppingofaresumeintherankingofpotentialcandidates.

Inotherwords,ifyourdocumentsdon’tsuittheSystemyouwillnothavetheslightestchance–nomatterhowgoodyouare.Wewillhelpyoutooptimizeyourapplicationdocuments,soyoupasstheATSsystemsandgetjobinterviews.


PERSONAL BRANDINGWhy Some Water Sells Better than Others

Bottled Water Facts:

• Australiadrinksmorebottledwaterthanmilkorbeer.• Tapwatercostsaroundonetenthofacentperlitre,whilebottledwatercosts1.99centsperlitre.

• AnOct2012reportbytheCSIROstatesalmosthalfofallbottledwaterisderivedfromtapwater.

• InscientificCSIROtesting,bottledwaterwasfoundtobenosaferthantapwater.

• Intastetests,bottledwaterconsistentlyranksatorabovetheleveloftapwater.

• Ofthe8billionplasticwaterbottlessoldinAustraliain2012,only12%wererecycled.

Bottled Water compared with Bottled Job Search Candidates

• 75%ofallApplicationsarediscardedbyautomatedATSSoftware

• 8outof10HiringManagerspreferbrandedapplicationsoverstandardsubmissions

• HiringProfessionalsspendlessthan15secondsoneachapplicationandfocusonpersonalization,keywordsandFFN(facts,figures,numbers)

• ATSManagedCandidateSelectionis60%morecosteffectivethanmanualapplicantreviewandselection

• AstudyfromtheUniversityofNSWof2600nationalRecruiters&HiringManagersrevealedthat82%ofall1stroundinterviewinvitationswerebasedonwellpresentedapplicationdocuments.


TJSC Hurdles

Withanaverageofsixjobseekersforeveryjobopening,chancesareemployerswillbeabletofindsomeonewhofitstheirveryspecificbill.That’sfrustratingforthosewhomaynotfitthejobdescriptiontoa‘T’asitappearsonaposting,butwhoknowtheycouldsucceedatthejob.

Anotherfrustrationariseswhentherealitiesofthemarketplacehithomeandjobseekersareforcedtoapplyforjobstheycoulddowiththeireyesclosed.Thisisproblematicbecausesuspicionsthattheywillbeoutthedoorassoonasthemarketimprovesariseinemployers’minds.

Further Hurdles:

• Youdon’tknowwheretostart• Youaredistractedorunawareofproblemswithyoursubmissions• Youfeellikeyoulackcontrol(communicationblackhole)• Youbecomediscouragedanditmightshow• Yourdreamcompanydoesn’talwaysposttheirjobopenings• You’rejustbarelyoverqualifiedorunderqualifiedforthejobyouwant

• Yourage/gender/orientation/politicsisanissue• It’sbeenawhilesinceyourlastjob• Yourresumeappearstoshowajobhopper• Yourdealingwithemployersfloutingthelaw• Youareinanareawithlimitedjobprospects

ThedynamicsandrequirementsforJobHuntershave changeddramatically.


Notes:

Sohowdoyoupersuadeacompanytohireyouifyouareunderqualifiedoroverqualified—forthejob,andthelawsofsupplyanddemandareagainstyou?

OurTrainingSessionwillcoachyouhowtodealwithsoftwareparsingsystems,biasandprofilingandhowtojumpoverjobsearchhurdlessoyoucangetjobinterviews.


Notes:


The Old Way vs. The New Way

Jobsearchinghaschangeddramaticallyoverthepastfewyears.Ifyouwanttosucceed,you’llhavetotakeafardifferentapproachthanyouhavepreviously.

What has changed?

• Fromads,networking&onlinetofullyautomatedandelectronicbiddingconcepts

• Frompersonalisedtoprimarilyautomatedalgorithmbasedpre-selection(ATS)

• Fromhumaninteractiontoanautomatedcommunicationblackhole

• Fromvalueforexperiencetoparsingsystems,agebiasandprofilingtools

• Fromdealingwithprofessionalstodealingwithrookies&commissionhunters

Our coaching session highlightstheTop10thingstoday’sjobhuntersneedtoknowforaneffectivejobsearch:

1. Googlehasreplacedtheresumé.2. Asummaryofyourworkhistoryisenough.3. Socialproofisamust.4. Resumésandcoverlettersaren’treadonpaperanymore.5. Relationshipscomefirst,resuméssecond.6. EmployersonlycareaboutwhatyoucanDOforthem.7. Workgapsaren’tbigproblems.8. Nounsarethenewcurrency.9. Everyonehasapersonalbrand–yes,everyone.10.Typingisn’taskillanymore.


The Rules of ‘On Average’

The Australian Bureau of Statistics regularly publishes data via the Job Search Experience Survey which is conducted annually as a supplement to the Australian Bureau of Satistics (ABS) and the monthly Labour Force Survey (LFS)

Below is a snapshot of the 2013 - 2014 Survey

• 70%ofapplicationsarrive4-8hrsafterjobplacement

• 2nd day+10% responseandrestthereafter

• 57%ofall onlineapplicationsarereviewedbyparsingsystems

• 72%ofall manualapplicationsarereviewedbyunqualifiedstaff

or3rdpartyinvolvement(rookiesincluded)

• 1 monthsearchper$10Kearning(worstcase)

• 180–250applicationsforanaverage$60Kjob

• Averagefeedback–automatedordirect3% only

• Averagepre-selection ratios 5+/ 3 shortlist &

interview/1 hired

• Averagedurationfromplacementtohire19 days


Notes:

16 www.thejobsearchcoach.net16 www.thejobsearchcoach.net


What’s behind all the hype and buzzw

ords – where and w

hen do jobs get posted and w

hat do they mean w

hen they refer to the so called “hidden job m

arket”?



The Job Search Toolkit:

The Tool Basic Advanced Expert

Resume

CoverLetter

ProfessionalPortfolio

CreativeCV

Samples

ProfessionalProfiles

SocialMediaActive

Networker

Memberships

Other

Itdoesn’tmatterifyouarecurrentlyemployedbutseekingtomovetogreenerpastures,orifyou’reanunemployedjobhunterwhowantstogetbackinthegame,aproperresumeisthebeststartforasuccessfuljobsearch.

Notes:


Iknow…blabla….yes,we’veallheardithundredsoftimesbefore,butwhatelsecanbedonetosecuremoreinterviews?

Well,forstarters,recognisethatdifferentjobseekersrequiredifferenttools.Forexample,creativesmayneedtoprovideaportfoliooftheirworkorengineersmaybeaskedforproofofparticular.

Don’tgetmewrong,Iamnotsuggestingthatyoufloodyourpotentialemployerorrecruiterwithattachmentsuponfirstcontact,butyoucanhighlighttheavailabilityofthesedocumentsandhavethemreadyfordeploymentfromyourtoolkitwhenthetimeisright.

Makesuretoreadthejobadandtherequirements2or3timesandcreateaticklisttoensurethatyouhavewhatyouneedinyourtoolkit.


Applying Online

Always ensure you clean up your online footprint!

ProfileSetUpToolFormatsAutoAlertsKeyWordSetUpsResponseTimingOnline• Direct• Aggregators• RecruiterAds

TimingforadsSMEEnterpriseNGO/NFPGovernment&CouncilStartUpCrowd-sourcersOther


Notes:


Notes Section:


1First, Re-connect

• Real friends• On the job• Personal development• Good vibes 2

Invest in Your Network

• Never eat alone• Work on your social skills• Invest time to develop

new circles of friends

3Don’t Act Like a Stalker

• Emphasize building relationships

• Warmth, curiosity & generosity 4

Always ask 3 Questions

• “How can I help you?”• “What ideas do you have

for me?”• “Who else do you know

that I should talk to?”


Don’t think of rejection letters as final

Don’t turn up your nose at job descriptions

Double – check your references

Keep your search options open

Maintain a positive attitude

Keep your work history brief

Consider a temporary position

Keep your work email address off your resume

Keep tidy

Use tact


Understand the Company

• Study the annual report• Read the message from the CEO...• And the introduction to the Leadership team• Don’t forget the financial report• And don’t stop there!

Check Out Social Media and Trade Publications or News Reports

• Examine the job description again• Connect with incumbents• Research news and media • Browse through recent Social Media Posts• Check your own network for connections

www.thejobsearchcoach.netOffice:+61(02)80068002Mob:+61422869628Twitter:@ulrichschild

Facebook:TheJobSearchCoachLinkedIn:the-job-search-coach

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thejobsearchcoach - training passport

Documents

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s s p o r ta job hunters

smart job search

training seasoncoaching

othersbottled water

newzea ingoodcompany

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