think differently or else

Think Differently or Else:

A Special Interactive Presentation for SIU

A Special Presentation toTexas Association of Special Investigation Units

Texas-South Chapter - Houston, TexasJune 8, 2011

byJoe Fournet

copyright 2011 Ideas & MORE, all rights reserved

11Monday, June 13, 2011

Handouts & Take Aways

Helpful Stuff - - websites & booksTop TipsHighlights


Some Creativity Stuff

What is creativityPower of ideasCapturing creativity when you don’t have an iPad

Presenting the iKit

Warp Speed Thinking

Drill down technique


S’more Stuff and Some Fun . . .

What to do with those ideas you generate?Idea Wall

Idea Tub

How to enhance one’s creativityFailure is an option

“SuckLess” mentality

Dead cat

Things to ponder & Wrap up4


Warning!

You are now entering

The

Creativity Zonecopyright 2011 Ideas & MORE, all rights reserved


Creativity

Creat ivi ty seems al l about thought and concepts .

So, what is i t real ly?


What is creativity?

Creat ivi ty is the spark - the spark that igni tes what you say and how you say i t .

Or . . .

what you do and how you do i t .


What does creativity mean to you?

OK, who wants to be first?


Creativity . . .

should be synonymouswith a popular 4-letter word

that begins with

F . . . U . . .


Creativity . . .

Relax!

We’re talking

“FUN!”


Creativity Insights

Creativity is a state of mind --when the mind has fun, creativity is boundless

Creativity occurs when people perceive there are no limits.


Creativity Insights

Creativity can be defined as the ability to see, feel, touch, think and imagine what one has not seen, felt, touched, thought or imagined before.

Creativity – the sudden cessation of stupidity.

My favorite definition:

“Intelligence having fun.”copyright 2011 Ideas & MORE, all rights reserved


You’re creative if . . .

You have the ability to challenge your own imagination and stimulate thoughts to lead you to

a new level of solution.We’re all creative because . . .

Each one of us represents a different perspective, a different creative slant.


Power of Ideas

Simplest idea, creatively and smartly executed, can differentiate the forgettable from the memorable.

Ideas + Creativity = Logic + Magic.

You should only care about two things:

How to make the idea work and be relevant.

Ideas need to be the foundation for delivering creative solutions to business problems.

Said another way, ideas are the foundation of any persuasive communication that matters - internally or externally.



Ideas & Persuasive Communication

Ideas must be clear with basic value explained in 20 seconds; borrow an 8-year old--if she gets it, u’r ok.

Be creative business thinkers as well as storytellers in relating to audiences.

Be straightforward but personable

Become the expert and act like it; only do so with a sense of humor



Don’t Let Execution Derail You

Even when strategy is clear, message can still be diluted if the creative is too cute, too complex or just plain dumb.

The computer and software are just tools to enhance the idea and message, not to compete with, replace, or screw it up.

Technology notwithstanding, be able to jot down your thoughts on paper or the infamous cocktail napkin.

Beware of e-mail! What you put in writing may come back to haunt you. The more sensitive the material, the longer you wait to send.



Be Careful

Never fall in love with your idea!

There’s always a better one around the corner.


Creativity’s Way of Thinking

Don’t ever underestimate the power of your mind or imagination.

In order to innovate or create, think beyond the conventional.

To hell with the status quo (attitude)

Think Dr. Jekyll and Mr. Hyde (think in opposite direction)

Don’t be afraid to ask: “Why, why not, or what if?” . . .. . . When you apply critical thinking, see the “big picture,” and condense complex information into clear message



Capturing Creativity

How do you do that

when you don’t have an iPad?

(or even if you do)


Presenting the iKit

Ye Olde Creativity Survival Kit:Makes you feel creative, think creatively

Warp Speed ThinkingDrill Down

Idea Tubcopyright 2011 Ideas & MORE, all rights reserved


Warp Speed Thinking

Generating ideas at breakneck speed by capturing one idea (single word or two or phrase) per Post-it Note in answering specific question to

solve a problem or address a challenge.

How do I make a better presentation to _____ ?

No time to analyze or judge or be fearful!Strive for 50 ideas in 5 minutes - Ready, Set



Warp Speed Thinking Reaction

So, whadyathink?


Drill Down Technique #1

Trying to hit THE idea from a standard approach

After eliminating duplicates . . .

Select half from your Post-its

(you only have 2-3 minutes)

Select half again until you’re down to 5.

Select 2, then 1.

Is it the best one? Supposedly. But wait . . .copyright 2011 Ideas & MORE, all rights reserved


Drill Down #2


Drill Down #2

Trying to hit THE idea from a different perspective


Drill Down #2


Select 5 best ideas from Post-its (2-3 minutes)


Drill Down #2



Surprise!


More Drill Down #2

After you have selected and discarded all Post-its until you’re down to one,

consider this . . .

Is it the best one? It’s definitely one you would not have paid any attention to were it not for this exercise.

It may be the hidden gem.

Consider doing BOTH techniques with different groupscopyright 2011 Ideas & MORE, all rights reserved


Ask A Better Question

Helps you push beyond the knownAsk right kind of question to trigger curiosityWhen faced with a dilemma, you tend to look for an answer you know - ask a better question to get more results - just pose a question for which you don’t know the answer = you’ll feel stretched, that’s good.



Idea Wall & Idea Tub

Idea Wall - anywhere your Post-it Note ideas can gather together in one place

Idea Tub - physical place, thing or electronic file where all ideas ever submitted are collected and organized in a manner that’s easily accessible

Remember: Bad ideas are forgotten; good ones need storage



Getting Out the Message

In order to internally communicate: Services SIU offers, what fraud indicators adjusters should look for, how claims can contact SIU, process for sending fraud referrals to SIU

Consider - Handouts, E-briefs, Lunch-n-Learns, what have you NOT done before



Failure is an option

You can’t have success unless you’re prepared to have failure

Build failure into your culture as part of the process; don’t ridicule it, but honor and embrace it.

Adopt Pixar Studio’s “SuckLess mentality”. When presented with something that doesn’t quite measure up, be lighthearted. Say something like “Gee, that really sucks. However, if your tried this or that, it might suck less.”



What To Do With A Dead Cat

Do not bring a DEAD CAT without a shovel!

Never present a problem without bringing the shovel: At least two possible solutions.

You save time if one of these is adopted, and you get to share your creative thinking while learning what’s important to your boss.

Remember, you may not know all there is to know.



Oddball Observation #1

When it comes to applying yourself and

being focused:

“It’s okay to be orderly in your normal life,

but be violent and original in your work.”




“You’re going to screw up!”

“So it comes with being daring that you’re going to screw up. But I’d rather apologize than to be so timid as to not try and do

anything smart or brave.”

-- Lee ClowWorldwide Creative Director

TBWA/ChiatDay




The key to accomplishing anything great is being too stupid to realize

it can’t be done.



Thank You, TASIU!!

Please send your donations to:

Joe Fournet Ideas & MORE

www.ideasnmore.net [email protected]

281-980-1802 copyright 2011 Ideas & MORE, all rights reserved


http://www.ideasnmore.net

http://www.ideasnmore.net

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