three secrets to winning customers and beating your competition pdf
TRANSCRIPT
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Webinar Three Secrets to Winning Customers
and Beating Your Competition
How to use the ‘Own it, Win it, Crush it’ profit
success formula to create the conditions for
success in your career and business.
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OPPORTUNITY
MOST OF US FEEL WE CAN DO MORE, BE MORE
PRODUCTIVE, EARN MORE/BE PROFITABLE
Problem: Most of the time we don’t know how
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TOP 2016 BUSINESS CHALLENGES BUSINESS
NEWS DAILY
• Managing reputation
• Moving fast enough
• Managing growth expectations
• Genuinely connecting with customers
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OUR REALITY
As individuals we feel stuck, stilted progress at times, want to
do a lot more
As businesses we feel underutilized, it we could just sell more,
get more customers, use our existing capacity more….
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THE SOLUTION
Has to be
Simple
Powerful (anyone can do it anytime anywhere, can stand the
test of time: efficient
Effective: produces desired results
Systemic: can be replicated; has inherent validity
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MY STORY
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Lots of jobs at an early age Worked at family business Customer interaction Good service; bad service Door to door sales
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7
As a result, went to college with a market-driven view: study what you will enjoy, useful to people and what’s going to make money fast
Started with teaching English in Egyptian schools, universities, academies
MY STORY
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Big lessons: Think target market first, then product or service You’re always selling so you better start by learning how to sell yourself Find your target customer’s needs (hiring manager’s needs) then tailor yourself/your product or service to their needs
MY STORY
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1995-2016 US shift from academic to corporate Schwab to Deloitte to Oracle, BroadVision, 2001 into the street, to Cisco to here
MY STORY
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2002 Launched Fremont Consulting: consulting and recruiting Knew some about consulting 0 about recruiting Now 1.5 Million Business, Fortune 100 clients Without giving it 100% attention Environment for learning so much
2015 Launched Top 1% Sellers Factory Top 1% Sellers Blueprint Adapting to a wider audience with the OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMULA
MY STORY
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Your largest opportunity is when you change your repertoire of mindsets, beliefs and behaviors to the better. When you do, you have a chance at achieving a paradigm shift result in what you do.
BIG LESSON: ADVERSITY – FAILURE - CHALLENGES CREATE
YOUR BEST CATALYSTS FOR SUCCESS
Yet success will only happen when: learning evolves into a new
repertoire
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Studied top human and business peak performance experts; human behavior, learning and performance theories and models and then their application Developed: the Top 1% Sellers Blueprint and the Own it. Win it. Crush it Profit Success Formula to help many of us simplify a complex universe as best we can.
NET IT ALL DOWN INTO A SUCCESS FORMULA
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The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
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Underlying Philosophy
If it’s to be it’s up to me!
You deserve nothing. You’re entitled to nothing. It’s starts with
YOU!
You have to start by defining what you stand for, what your
standards are.
It’s an outside-inside world: Give and Serve first, get rewarded
second
The way you do anything is the way you do everything!
It all starts inside: your embedded systems: Your OS: Mindset,
beliefs attitudes. You have to get selective: pick what’s proven to
work; shed off the others: Do this regularly!
Time kills all deals.
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The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
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First the three masteries
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The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
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1. Responsible Mindset
2. Abundance Mindset
3. Consultative Mindset
Service Mindset
1. Brand Standard
2. Differentiated Service Offer
3. Memorable Experience
Excellence Mindset
1. Customer “wow” Factor
2. Repeat Business
3. New Business
Then the breakdown
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SO HOW YOU CAN IMPLEMENT THIS IN YOUR LIFE, CAREER AND
BUSINESS
First create a Future Vision and a Unified Destiny
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“We need to have ‘people
from the future’ in all
organizations.”
Linda Boff
CMO at GE
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At the C-Suite panel during Social Media Week, June 30, 2014
WHEN YOU BUILD A UNIFIED DESTINY, YOU CREATE AN
OPPORTUNITY FOR A NEW BREED OF PEOPLE TO BE BORN….
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The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
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Vision, Destiny, Culture
Strategies, Plans
Processes, Activities
Results
Recognition, Rewards and
Celebrations
Then the Application
If we do this as a consulting
engagement
Or you do it, here is what’s
involved
We also certify consultants,
employees on the formula and its
application to implement internally.
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QA
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YOUR NEXT STEPS
Download a full book chapter on the OWN IT.
WIN IT. CRUSH IT PROFIT SUCCESS
FORMULA
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Let’s talk about how this may help you on an
individual level, team and organization level
Please let me know how we can make all of
this even better. I’d love to hear from you.
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THANK YOU. AND THANK YOU
TO THE TECHWADI TEAM.
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