three secrets to winning customers and beating your competition
TRANSCRIPT
WebinarThree Secrets to Winning Customers and Beating Your Competition
How to use the ‘Own it, Win it, Crush it’ profit success formula to create the conditions for success in your career and business.
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OPPORTUNITY
MOST OF US FEEL WE CAN DO MORE, BE MORE PRODUCTIVE, EARN MORE/BE PROFITABLE
Problem: Most of the time we don’t know how
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TOP 2016 BUSINESS CHALLENGES BUSINESS NEWS DAILY
• Managing reputation • Moving fast enough• Managing growth expectations• Genuinely connecting with customers
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OUR REALITY
As individuals we feel stuck, stilted progress at times, want to do a lot more
As businesses we feel underutilized, it we could just sell more, get more customers, use our existing capacity more….
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THE SOLUTION
Has to be Simple Powerful (anyone can do it anytime anywhere, can
stand the test of time: efficient Effective: produces desired results Systemic: can be replicated; has inherent validity
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MY STORY
Lots of jobs at an early ageWorked at family business Customer interactionGood service; bad serviceDoor to door sales
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As a result, went to college with a market-driven view: study what you will enjoy, useful to people and what’s going to make money fast
Started with teaching English in Egyptian schools, universities, academies
MY STORY
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Big lessons: Think target market first, then product or serviceYou’re always selling so you better start by learning how to sell yourselfFind your target customer’s needs (hiring manager’s needs) then tailor yourself/your product or service to their needs
MY STORY
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1995-2016US shift from academic to corporateSchwab to Deloitte to Oracle, BroadVision, 2001 into the street, to Cisco to here
MY STORY
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2002Launched Fremont Consulting: consulting and recruitingKnew some about consulting0 about recruitingNow 1.5 Million Business, Fortune 100 clientsWithout giving it 100% attentionEnvironment for learning so much
2015Launched Top 1% Sellers FactoryTop 1% Sellers BlueprintAdapting to a wider audience with the OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMULA
MY STORY
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Your largest opportunity is when you change your repertoire of mindsets, beliefs and behaviors to the better.When you do, you have a chance at achieving a paradigm shift result in what you do.
BIG LESSON: ADVERSITY – FAILURE - CHALLENGES CREATE YOUR BEST CATALYSTS FOR SUCCESS
Yet success will only happen when: learning evolves into a new repertoire
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Studied top human and business peak performance experts; human behavior, learning and performance theories and models and then their application
Developed: the Top 1% Sellers Blueprint and the Own it. Win it. Crush it Profit Success Formula to help many of us simplify a complex universe as best we can.
NET IT ALL DOWN INTO A SUCCESS FORMULA
The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
Underlying Philosophy
If it’s to be it’s up to me! You deserve nothing. You’re entitled to nothing. It’s starts with YOU! You have to start by defining what you stand for, what your standards
are. It’s an outside-inside world: Give and Serve first, get rewarded second The way you do anything is the way you do everything! It all starts inside: your embedded systems: Your OS: Mindset, beliefs
attitudes. You have to get selective: pick what’s proven to work; shed off the others: Do this regularly!
Time kills all deals.
The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
First the three masteries
The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
1. Responsible Mindset2. Abundance Mindset3. Consultative Mindset
Service Mindset1. Brand Standard2. Differentiated Service Offer3. Memorable Experience
Excellence Mindset1. Customer “wow” Factor2. Repeat Business3. New Business
Then the breakdown
SO HOW YOU CAN IMPLEMENT THIS IN YOUR LIFE, CAREER AND BUSINESS
First create a Future Vision and a Unified Destiny
“We need to have ‘people from the future’ in all organizations.”
Linda BoffCMO at GE
COPYRIGHTED © 201517At the C-Suite panel during Social Media Week, June 30, 2014
WHEN YOU BUILD A UNIFIED DESTINY, YOU CREATE AN OPPORTUNITY FOR A NEW BREED OF PEOPLE TO BE BORN….
The OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMUAL
Vision, Destiny, Culture
Strategies, Plans
Processes, Activities
Results
Recognition, Rewards and
Celebrations
Then the Application
If we do this as a consulting engagementOr you do it, here is what’s involved
We also certify consultants, employees on the formula and its application to implement internally.
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QA
YOUR NEXT STEPS
Download a full book chapter on the OWN IT. WIN IT. CRUSH IT PROFIT SUCCESS FORMULA
Receive update when book is available for sales
Receive updates with more useful content and resources
Let’s talk about how this may help you on an individual level, team and organization level
Please let me know how we can make all of this even better. I’d love to hear from you.
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THANK YOU. AND THANK YOU TO THE TECHWADI TEAM.
@[email protected] HTTP://BIT.LY/ASHYOUTUBELINKEDIN.COM/IN/TOPONEPERCENTSELLERS