through the looking glass - health | aon · think tank webinar series may 16 engaging employees...
TRANSCRIPT
Through the Looking Glass
10 Consumer Marketing Strategies and Technologies That Are
Transforming Employee Communication
May 16, 2013
© 2013 Aon plc To protect the confidential and proprietary information included in this material, it may not be disclosed or provided to any
third parties without the approval of Aon Hewitt
Today’s Speakers
Rob Cinco, Aon Hewitt
Kaulen Taylor, Aon Hewitt
Jennifer Murphy, Aon Hewitt
Danielle Gaston, PepsiCo Inc.
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Think Tank Webinar Series www.aon.com/ah_thinktank
May 16 Engaging Employees Through Communication Strategies and Technology
June 20 Wellness in Action
July 18 Alternative Investment Strategies to Improve Returns and Lower Risk
August 15 Retirement Trends
September 19 HR Technology Best Practices
October 17 Compensation Trends and Planning
October 24 Communication Trends in Retirement
November 21 Global Benefits Hot Topics
December 19 HR Effectiveness, Talent and Leadership
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But I don’t want to
go among mad people…
Alice
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…Or Does It Feel Like You’re Already There?
Trying to get the same people to take the same actions
using the same approaches you’ve used for decades?
And still coming up short?
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What Consumer Marketers KNOW…
Demographics and lifestyles are changing rapidly.
And emotions are running high…
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What Consumer Marketers KNOW…
New technology means we’re always on, everywhere.
Yet our attention spans are shorter than ever…
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What Consumer Marketers DO…
To Drive Engagement, Don’t Just Deliver Communication.
Deliver an Experience…
Segment It
Package It
Personalize It Socialize It
Mobilize It
Gamify It
Virtualize It
Augment It
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Segment It
Targeted to
Not Right Now Targeted to
Value Independence
Targeted to
In It for Fun
Dell reaches Health Survey completion goal four times faster.
Technique #1
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Package It Technique #2
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Personalize It Technique #3
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Socialize It Technique #4
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Mobilize It
Responsive Design Text Messaging
Apps
Consistent experience—any
platform, any screen size,
any place
Maximizing the device capabilities
to engage consumers in change
and enable action
Quick, effective push
communication
Technique #5
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Gamify It Technique #6
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Virtualize It Technique #7
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Augment It Technique #8
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Humanize It
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Technique #9
Determine what
worked and
what didn’t work
Adjust goals and
tactics to make
the best better
Compare results
to goals and
gather feedback
Realize It
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Technique #10
Now Look at Your Communication…
Have your ideas about what’s
possible changed?
How could these marketing
techniques transform your
communication?
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‘Would you tell me, please, which way I ought to
go from here?’
‘That depends a good deal on where you want to
get to.’
Alice and the Cheshire Cat
Think Tank Webinar Series
Danielle Gaston, PepsiCo Inc.
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‘
Together, PepsiCo and Aon Hewitt are
discovering and applying leading
consumer marketing techniques
to enhance the value of
PepsiCo’s Total Rewards,
and to inspire and
improve employee
health and financial
wellness.
Questions
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Think Tank Webinar Series www.aon.com/ah_thinktank
May 16 Engaging Employees Through Communication Strategies and Technology
June 20 Wellness in Action
July 18 Alternative Investment Strategies to Improve Returns and Lower Risk
August 15 Retirement Trends
September 19 HR Technology Best Practices
October 17 Compensation Trends and Planning
October 24 Communication Trends in Retirement
November 21 Global Benefits Hot Topics
December 19 HR Effectiveness, Talent and Leadership
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Contacts
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Rob Cinco
Account Executive
Aon Hewitt
+1.949.823.7423
Kaulen Taylor
Communication Next Practices
Aon Hewitt
+1.512.567.3864
Jennifer Murphy
Health Solutions
Aon Hewitt
+1.224.688.8080
Legal Disclaimer
© 2013 Aon plc
This document is intended for general information purposes only and should not be construed as advice
or opinions on any specific facts or circumstances. The comments in this summary are based upon Aon
Hewitt's preliminary analysis of publicly available information. The content of this document is made
available on an “as is” basis, without warranty of any kind. Aon Hewitt disclaims any legal liability to any
person or organization for loss or damage caused by or resulting from any reliance placed on that
content. Aon Hewitt reserves all rights to the content of this document.
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