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Tiffany Jackson-Bieeu Events and Marketing Officer

European Mobility Week ‘Car Free Day’

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A week of events – working with LSTF partners to deliver:

• 12 led rides • 4 bicycle maintenance classes• 1 Learn to Cycle bicycle training session for under 9s• 6 led walks • Information events in public spacesOver 400 people directly accessing services, over 4000 engaged.

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• EMW Event Planner

• Shared digitally with partners

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Pearls of wisdom?

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Meeting the Key Criteria

• Officially register activities with European Mobility Week • Sign the EMW Charter • Organise a week of activities

Implement at least one new permanent measure and hold a Car Free Day event (preferably on 22 September)

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Engaging Partners

• Seek partners / stakeholders that have power to easily and readily contribute time and or funds.

• Maximise the support of the locality by engaging businesses in the area.

• Work with other organisations working towards the same objectives and outcomes.

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Keep Content Relevant and Exciting

• Who? • Why?• What? • When? • Where?

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Budgeting

• Partnership working• Liaise with local businesses for costs savings• Utilise digital marketing and social media

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Marketing and Communications

Make the most of free marketing

• Newsletters• Social and Digital media• Local newspapers• Radio stations

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What went wrong?

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