timeless elegance, global affluence...originally from oxfordshire, england. nigel has enjoyed the...

April 7 - 9, 2017 • 1

W O R L D C L A S S C A R S , W O R L D C L A S S E X P E R I E N C E .

APRIL 7th-9th, 2017 FEATURING PACKARD

P R E S E N T E D B YL A J O L L A H I S T O R I C A L S O C I E T Y

L A J O L L A C O N C O U R S D ’ E L E G A N C E & T H E L A J O L L A M O T O R C A R C L A S S I C AT T H E C O N C O U R S - 2 0 1 7

Global AffluenceGlobal AffluenceTimeless Elegance,

2 • Presented by La Jolla Historical Society April 7 - 9, 2017 • 3


Know Your AudienceL A J O L L A D E M O G R A P H I C I N F O R M A T I O N

SDTMD 2015 REPORT TOURISM ECONOMIC IMPACTSan Diego Tourism Marketing District

$9.6 BILLION 34.2 MILLIONTOTAL VISITOR SPENDING TOTAL VISITORS

Average Household is over $205kOf Households over $205k per year,60% have income of $100k to $500k10% have income in excess of $500k/yr

Transport 73.83% - Personal Vehicle Number of Vehicles Per Household

2 Vehicles41.29%

3 Vehicles13.99%

30% travel +21 days/yr on business

45% travel +21 days/yr for pleasure

45% purchase +21 days/yr of hotel accommodations

Average net worth exceeds $2 million45% net worth of $1-$4 million15% net worth of $4-$10 million+

I N C O M E T R A V E L B U S I N E S S & V A C A T I O N T R A V E L S P E N D I N G

60% 45%10% 15% 73.83%


A B R I E F H I S T O R Y O F C O N C O U R S D ’ E L E G A N C E

Concours d’Elegance. According to Webster, “Concours” comes from the French, and means “a crowd or connuence of things; also a park promenade.” The term conjures up romantic visions of beautiful women in haute couture in a park-like setting surrounded by sparkling coaches, glistening groomed horses, gorgeous nowers, champagne, ne art and sculpture, and later, by the nest automotive art.

Man,Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry, combined with grandeur, became the prevailing spirit of the Concours d’Elegance. Originating in the late 17th century, the early Concours was a leisurely social affair where light-hearted competitions among coaches and fashions were rewarded with rosettes, w ine and champagne. As coaches and car r iages segued into automobiles in the late 19th century, the competitions became more de ned.de ned. By the mid 1920s, no society season on the French Riviera was complete without a variety of organized Concours events.

As the romance of the Roaring 20s and the re ned elegance of the 30s gave way to the perils of world war, we nd the demise of the Concours as it gave way to the bare survival of nations. Once the free world was able to right itself and move beyond subsistence, it was the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who in 1950 created what was to become the grandfather of all post-war Concours—Pebble Beach.

So,So, what for centuries had been a European staple has become a true international tradition. It pays homage to its French roots by its very name, and is patterned by the de ned structure of judging rules. We wish to acknowledge and thank all of our past and present sponsors who have supported the La Jolla Historical Society in hosting such a rst- class event. The La Jol la Concours d’Elegance today gives our competitors and spectators the opportunity to share this time-honored tradition. Enjoy!tradition. Enjoy!

Automotive Tradition

Aston Martin VIP Reception

Michael Dorvillier (CHAIRMAN) and Kevin Faulconer (MAYOR)

D Bar Restaurant

The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief Judge for the fth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 16 years.

MMr. Gilbertson has been actively involved in concours judging for 37 years and is a noted authority on judging procedures, proper preservation, and correct restoration. He is also Chief Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed FF40 show in Brussels, among many others.

HHe is the Founder and Chairman Emeritus of the International Advisory Council for Preservation of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and is a member of many other car clubs.

Originally from Oxfordshire, England. Nigel has enjoyed the past 39 years living in Vancouver, British Columbia where he worked as a red seal designation licensed automotive technician and member of the Guild of Master Craftsmen.

The past 19 years of his 37 year automotive career has been in the classic and exotic car insurance Industry as a specialty vehicle damage appraiser, underwriter, and ten years as the Administrator of the British Columbia provincial government collector and vintage vehicle licensing and insurance programs.

HHe has judged at most of the major Concours throughout North America for the past ten years and has written a weekly classic car column in The Canadian Press for the past twelve years and also written for a number of magazines.

He is currently the Director of Sales and Marketing for Hagerty Canada and Historic Vehicle Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010.

Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a graduate of the Getty Leadership Institute and the Harvard Business School executive education programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps LiLieutenant Colonel.

He was honored to be elected and serve for two terms on the National Board of Directors of the Classic Car Club of America (CCCA). As a National Board member, Harry was one of three members that was selected to judge the Preservation Class automobiles. He was also active in the development of the processes for judging Preservation Classes. Harry is a Master Judge with the CCCA. As a CCCA Master Judge, he has participated as the Chief Class Judge at concours events throughout North America. For ten years Harry was responsible for the Pebble Beach Concours awards ceremony as the “Ramp Guy”. He was also an active member of the board and isis presently on the steering committee for the Dana Point Concours. He was also responsible for the development of the children’s judging program for Packard’s International which is still actively used today.

For over twenty years he has participated at the top levels of the Classic Car hobby. He has a special af nity to CCCA Full Classics and has collected and enjoyed marques such as Packard, Rolls-Royce, Bentley, Bugatti, Alfa Romeo, Pierce Arrow and Cadillac. His classics have been shown at the Pebble Beach Concours, at the Amelia Island Concours, and about over a dozen other concours events throughout North America.

The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2017 La Jolla Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate antique car collector who is committed to the ongoing success of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern California to start his professional career. He enjoys spending time with his two wonderful children, MadMadeline and Blake.

VICE CHAIRMAN, LA JOLLA CONCOURS D’ELEGANCEH A R R Y C L A R K

EXECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETYH E A T H F O X

CHIEF JUDGEN I G E L M A T T H E W S

HONORARY CHIEF JUDGEE D G I L B E R T S O N

CHAIRMAN, LA JOLLA CONCOURS D’ELEGANCEG . M I C H A E L D O R V I L L I E R


The Harley-Davidson or classic collectible car stands proud with the sun reeecting in its polished chrome. Every detail is perfection, right down to the reeections. Admirers are often surprised to discover that the image before them is not a photograph, but a Scott Jacobs painting. In 1993, Scott became the rst of cially licensed Harley-Davidson artist and still proudly holds that honor. Added to that list are: Chevrolet, Ford, Mattel, Marilyn Monroe Estates and Elvis Presley Enterprises.

SScott began his career in art, not with his painting, but by buying a failing gallery at 19 with money he had saved from working odd jobs. At 21, Scott had the cash and customer base to open Reeections On Canvas Gallery in West eld, N.J., a gallery that met with much success. Scott’s images can be seen on a variety of objects from limited editions graphics to Franklin Mint Collector plates, coffee mugs, beach towels, clocks and many others. 2010 saw the release of his second book, The Art of Scott Jacobs - The Complete Works.

POSTER ARTISTS C O T T J A C O B S

La Jolla Concours d’Elegance and the La Jolla Historical Society are thrilled to welcome back Keith Martin as emcee of this year’s show. “In 2012 the event raised it’s bar signi cantly. It has all the requisite pieces in place to move up the ladder of nationally known concours. The setting is spectacular, almost Pebble Beach-esque,” says Keith.

IIn addition to being the founder and publisher of the monthly Sports Car Market and Corvette Market magazines, Martin’s columns on collecting and reviewing of exotic cars have appeared in The New York Times, Automobile, AutoWeek, Road & Track and other publications. His Keith Martin on Collecting series, published by Motorbooks International, includes books on Ferrari, Jaguar, Alfa Romeo, Porsche, Austin-Healey, MG and Triumph, as well as two editions of Keith Martin’s Guide to Car Collecting.

IIn 2011, Martin and eBay Motors released a proprietary web-based value-tracking tool, the Collector Car Price Tracker, the rst real-time collector car price guide in the world. On television, Martin’s most recent show is What’s My Car Worth, now showing on the Velocity channel (formerly Discovery HD Theater). For eleven years, he was an analyst at the Barrett-Jackson auction for Speed Channel. Known for his incisive knowledge of collector cars coupled with a warm sense of humor, Martin is the morning host for the Pebble Beach Concours d’Elegance, emcee of Concourse Italiano and the Keels and Wheels Concours in Houston, and the co-emcee, along with Edward HeHerrmann, of the Kirkland Concours, in Washington.

EMCEEK E I T H M A R T I N

BEST IN SHOW1936 DelahayeKen and Ann Smith

MOST OUTSTANDING POST-WAR1957 Mercedes-Benz 300SLBill and Linda Feldhorn

MOST OUTSTANDING PRE-WAR1931 Chrysler PhaetonAaron and Valerie Weiss

CHAIRMAN’S AWARD1954 Plymouth ExplorerPetersen Automotive Museum

2 0 1 6 S P E C I A L T Y W I N N E R S

Winners CircleL A J O L L A C O N C O U R S D ’ E L E G A N C E B I O G R A P H I E S ( C O N T . )

About Us

1 0 • Presented by La Jolla Historical Society April 7 - 9, 2017 • 1 1


20,000 people (approx.) attend the La Jolla Concours d’ Elegance and the La Jolla Motor Car Classic at the Cove

• 64% exhibit their cars at Concours & classic car shows• 17% participate in touring rallies

E V E N T P A R T I C I P A T I O N

64%17%


C O N T E M P O R A R Y C L A S S I C C O C K T A I L P A R T Y L A J O L L A C O N C O U R S T O U R D ’ E L E G A N C E


E X C L U S I V E S A T U R D A Y E V E N I N G V I P R E C E P T I O N L A J O L L A C O N C O U R S D ’ E L E G A N C E

April 7 - 9, 2017 • 1 9

T I T L E S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $75,000

y 10’ x 10’ exhibit booth at premier location and space to display 3 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all

signage listing multiple sponsors

y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

DISPLAY/SIGNAGE y Banner ad/link on LaJollaConcours.com home page y Full page ad in the program on the back cover y Two TV spots promoting the La Jolla Concours, dates TBD y Present “Best in Show” award y Thirty, 15-second radio commercials y 3” x 3” ad on the click-and-print on-line ticket y Two email blasts with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but

not limited to: • Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe

Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

ADVERTISING

y Top tier logo placement y LED screen on main stage y Car placards y Tour and Concours ribbons y Event ticket y Flyers and posters y Confirmation and welcome emails to registrants y Credentials

LOGO RECOGNITION

VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS

y Logo on the reception invitation to all sponsors, media and car entrants

y 10 tickets to the Friday Night Contemporary Classic Cocktail Party

• Additional tickets may be purchased at the price of $150 each

y 20 tickets to the exclusive Saturday evening VIP reception

• Additional tickets may be purchased at pre-event pricing of $75 each

y 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance


y Opportunity to address the crowd at the reception and Tour d’Elegance lunch

y Company logo incorporated on the window decals for each tour entrant

y 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry

y Feature promotional products or materials in goodie bags

y 10’ x 20’ VIP Hospitality Lounge

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added at $75 each) • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge • Mediterranean catering package for 40

y 4 staff credentials y First right of refusal for the 2018 La Jolla Concours d’Elegance Title Sponsorship

Title Sponsor

1 8 • Presented by La Jolla Historical Society

SATURDAY EVENING VIP RECEPTIONSPONSORSHIP $30,000 VIP HOSPITALITY AREA SPONSORSHIP $20,000FRIDAY NIGHT CONTEMPORARY CLASSIC COCKTAIL PARTY $20,000RESTORER SPONSORSHIP $15,000CAR DEALERSHIP SPONSORSHIP $15,000MOTOR CAR CLASSIC SPONSORSHIP $15,000 TOUR D’ELEGANCE SPONSORSHIP $15,000 DRIVE & RIDE SPONSORSHIP $15,000 TROPHY SPONSORSHIP $15,000SUNDAY VIP RECEPTION SPONSORSHIP $10,000MAIN STAGE SPONSORSHIP $10,000JUDGES SPONSORSHIP $10,000TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000MOTORCYCLE CLASS SPONSORSHIP $5,000VALET SPONSORSHIP $5,000EMCEE SPONSORSHIP $5,000ON-LINE TICKET SPONSORSHIP $5,000TECHNOLOGY SPONSORSHIP $5,000VIP HOSPITALITY SUITE $4,900 | 15 AVAILABLEPLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLEPHOTOGRAPHY SPONSORSHIP $2,500TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500CAR GIVE-AWAY SPONSORSHIP In-KindHOTEL PARTNERS In-Kind

TITLE SPONSORSHIP $75,000

PRESENTING SPONSORSHIP $35,000

PREMIER SPONSORSHIP $15,000

See additional pages for the following sponsorships:

2 0 1 7 S P O N S O R S H I P M E N U

Sponsorship Menu

Logo available by separate arrangement, under license for use by major sponsors.


P R E S E N T I N G S P O N S O RB R A N D I N G O P P O R T U N I T I E S – $ 35,000

DISPLAY/SIGNAGE y 10’ x 10’ exhibit booth at premier location and space to display 2 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

LOGO RECOGNITION

y First tier logo recognition y LED screen on main stage y Car placards y Flyers and posters y Confirmation and welcome emails to registrants y Credentials


y Logo on the reception invitation to all sponsors, media and car entrants







y 2 car entries in the Tour d’Elegance which includes 1 passenger per car entry


y 10’ x 20’ VIP Hospitality Suite

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added at $75 each) • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge

• Mediterranean catering package for 40

y 4 staff credentials

y First right of refusal for the 2018 La Jolla Concours d’Elegance Presenting Sponsorship

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y One TV spot promoting the La Jolla Concours, dates TBD

y Present “Reserved Best in Show” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa

Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

P R E M I E R S P O N S O RB R A N D I N G O P P O R T U N I T I E S – $15,000

DISPLAY/SIGNAGE

y 10’ x 20’ exhibit booth at premier location with a courtyard and space to display 4 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho

Santa Fe Record, Carmel Valley Leader, Solana Beach Sun Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley News

LOGO RECOGNITION

y Second tier logo recognition

y LED screen on main stage

y Flyers and posters

y Confirmation and welcome emails to registrants

y Listing below title and presenting sponsors on pre-event press releases


y Logo on the reception invitation to all sponsors, media, and car entrants







y 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry


y 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage


y 4 staff credentials

y 2 Entrant VIP tickets y First right of refusal for the 2018 La Jolla Concours d’Elegance Premier Sponsorship

Premier SponsorPresenting Sponsor


In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s extensive media coverage:

TELEVISION y KUSI – In Studio – Thursday, March 17th y KUSI – In Studio – Wednesday, April 5 y CW 6 – Grande Colonial – Thursday, April 7th y FOX 5 – The Lot – Friday, April 8th y KUSI – The Midway – Saturday, April 9th y SD 6 – On Site – Sunday, April 10th y FOX 5 – On Site – Sunday, April 10th y KUSI – On Site – Sunday, April 10th

TELEVISION SEGMENT DETAILS y KUSI, Wednesday, April 5th

y Concours Preview y Featuring Michael Dorvillier (spokesperson), Neal Wichard to

speak about the Philip Wichard Memorial Award for Excellence in Design , Alan Taylor to speak about specialty awards, and automobiles from Paul Emple and John Adams.

y CW 6, Thursday, April 7th y Concours Preview y Featuring Harry Clark (spokesperson), Terry Underwood of the

Grande Colonial and Nine Ten Restaurant, William Fenick of the SEAL Navy Family Foundation, Ashli Finuoli with O’Gara Coach, and automobiles from Gil Sage, Ron Peterson, and James and Barbara Alcorn.

y Fox 5, Friday, April 8th y Concours Preview y Featuring Michael Dorvillier (spokesperson), Richard Farler of

Aston Martin, Dane Silverstri of Maserati, Fernando Sustaeta of Ferrari, Thomas Hodges of O’Gara, Andrew White of Ascot Shop, Robert Smythe of The Lot, Mark Stoddard of Hendrick’s Gin, Chef Danilo Tangalin of JRDN restaurant, Chef Mario Madina of The Main Course Restaurant, and automobiles from Wayne Weissman, Alan Woody, Fred Adler, and Gil Sage.

y KUSI, Saturday, April 9th y Feature on The Tour during the morning weather.

y SD 6, Sunday, April 10th y Feature on site at the event.

y Fox 5, Sunday, April 10th y Feature on site at the event.

y KUSI, Sunday, April 10th y Feature on site at the event.

RADIO y KGB

y (20) Live Mentions during the morning show y (10) Live Mentions during the mid-day show y (20) Live Mentions during the evening show y (20) Live Mentions to accompany contest for GA tickets y 2 Weeks of online inclusion with contest page

y KISS y (20) Live Mentions during the morning show y (10) Live Mentions during the mid-day show y (20) Live Mentions during the evening show y (20) Live Mentions to accompany contest for GA tickets y 2 Weeks of online inclusion with contest page

y KOGO y (20) Live Mentions during the morning show y (10) Live Mentions during the mid-day show y (20) Live Mentions to accompany contest for GA tickets y 2 Weeks of online inclusion with contest page

y Radio Latina y (35) Recorded Promos y (20) Live Mentions during the morning show y (5) :30 second Promotional Mentions y (1) Social media post

y ROCK 105.3 y (20) Live Mentions during the morning show y (10) Live Mentions during the mid-day show y (20) Live Mentions during the evening show y (40) Live Mentions to accompany contest for GA tickets y 2 Weeks of online inclusion with contest page

y Smooth Jazz 98.1 y (20) Recorded Promos y (20) Live Mentions during the morning show y (5) :30 second Promotional Mentions y (1) Social media post

PRINT MARKETING y Finish Line Magazine

y (1) Full Page 4 Color – Winter Issue

y Highline Autos y (1) Full Page – February Issue, March Issue

PRINT MARKETING (CONTINUED) y La Jolla Light

y (1) Half Page 4 Color – March 31st, 2016

y Old Cars Weekly y (1) Half Page BW – March 24th, 2016

y Ranch & Coast y (1) Half Page – March Issue y (1) Half Page Horizontal – April Issue

y San Diego Home & Garden y (1) Full Page – March Issue

y Sports Car Market y (1) Full Page 4 Color – March Issue, April Issue y (1) Full Page 4 Color – February Issue

y Sports Car Market - American Car Collector y (1) Full Page – March Issue, April Issue

y Sports Car Market - Supplement y (1) Full Page – March Insider Guide Issue y (1) Full Page – March Concours Guide

ONLINE ADVERTISING y 101 Things To Do

y Home Page Banner – April 1st - April 10th, 2016 y Newsletter Banner – April 6th, 2016

y BMW y Eblast – March 30th, 2016

y Classic & Sports Car Magazine y Web Banner – March 1st - April 10th, 2016 y Button – April 10th, 2016

y CUR8EUR y Home Page Leaderboard Ad – March 10th - April 10th, 2016 y Email Blast Inclusion – March 31st, 2016

y Hagerty y Eblast – March 24, 2016 y Banner – February 25th, 2016 - April 10th, 2016

y Just My Ticket y Web Banner – April 1st, 2016

y La Jolla Blue Book y Web Banner – April 1st - April 10th, 2016

ONLINE ADVERTISING y Pacific Magazine

y Web Banner – March 31st, 2016

y Ranch & Coast y Web Banners – March 1st - April 10th, 2016 y Dedicated Eblast – April 1st, 2016

y San Diego Magazine y Web Banner – March 1st - April 10th, 2016

y San Diego Ville y Sidebar Advertisement 300 x 250 – March 28th - April 10th, 2016

y Sports Car Market y Web Banner – February 1st - April 10th, 2016 y Web Banner – February 1st - April 10th, 2016

REGIONAL COVERAGE y 101 Things to Do y Downtown News y Finish Line y KUSI y La Jolla Blue Book y La Jolla Light y La Jolla Light y La Jolla Village News y NBC “Worth The Trip” y North County Sun y North County Times y Pacific Magazine y Rage Monthly y Ranch and Coast y San Diego City Beat y San Diego Community Newspaper y San Diego Family Magazine y San Diego Home & Garden Magazine y San Diego Lifestyles Magazine y San Diego Magazine y San Diego Reader

Media Opportunities

2 4 • Presented by La Jolla Historical Society April 7 - 9, 2017 • 2 5 2 4 • Presented by La Jolla Historical Society

Presenting SponsorMedia Opportunities

April 7 - 9, 2017 • 2 5

REGIONAL COVERAGE (CONTINUED) y San Diego Union Tribune y SD 6 The CW y Star News y The Daily Aztec y The Espresso y The Sun Times

NATIONAL/INTERNATIONAL COVERAGE y AAA Westways Magazine y Ace Magazine y American Car Collector y American Iron Magazine y Authentic Luxury Travel y Classic Motorcycles Magazine y Eagle News y Finish Line Magazine y Grand Prix Classics y Hemmings Daily y High Speed Magazine y Highline Automotive Magazine y HighSpeed Magazine y LA Magazine y Los Angeles Times y Luxury Travel Magazine y OC Weekly y Octane Magazine y Old Cars Weekly y Passport Magazine y Robb Report Magazine y SF Luxury Guide y Southern California Life Magazine y Southwest Spirit y Sports Car Market y Superformance y The Ace Magazine y The Riviera y Vintage Roadcar

COLLATERAL MATERIALS y Calendar Notice y Press Release {General} y Press Release featuring Concours VIP Receptions y Press Release featuring La Jolla eateries, y attractions, and amenities for attendees of the Concours y Post-Event Press Release featuring event recaps of each day

and award winners y Media Alert y Event Posters y Event Save-The-Date Flyers y Event Flyers y Event Tickets

SOCIAL MEDIA REPORT y Facebook

y Total Page Likes: 2,758 y 1,213 New Page Likes (+78% increase)

y Week of Concours Highlights: y 1,198 Record Number of Page Visits y 151,292 Record Weekly Total Reach y 14,674 Record Number of People Engaged

y Instagram y Total Followers: 568

y 196 New Followers (+53% increase) y Total Likes: 2,972 y Total Comments: 163 y #LaJollaConcours Hashtag

y Activity y 200 Posts y 20,925 Likes y 417 Comments

y Exposure y 439,259 Reach y 2,999,086 Impressions

y Twitter y Total New Followers: 37

y 37 Total New Followers (+49% increase) y Total Likes: 140

y 127 Likes Gained (+977% increase)

TOP 60 OF 181 LINKS1. robbreport.com/LuxuryNewswire/automobiles/la-jolla-concours-

delegance-returns-its-12th-yeara. Article and Website Link

2. www.sandiego.org/members/history-and-heritage/la-jolla-histor-ical-society/events/la-jolla-concours-d-elegance.aspx

a. Event Listing and Website Link3. www.oldcarsweekly.com/news/la-jolla-concours-dele-

gance-2016-recapa. Recap Article and Website Link

4. blog.hemmings.com/index.php/2016/04/18/ex-playboy-play-mate-amx-scores-100-points-and-class-win-at-la-jolla-con-cours-delegance/

a. Article on AMX and the Concours5. www.kusi.com/Clip/12325256/2nd-anniversary-la-jolla-con-

cours-delegancea. News Clip from the Concours Primer/Garage Segment

6. www.kusi.com/Clip/12329282/preview-of-cars-featured-in-la-jolla-concours-delegance

a. News Clip from Concours Preview News Segment7. www.lajollalight.com/news/2015/apr/09/la-jolla-concours-d-ele-

gance-car-show/a. Article and Website Link

8. www.premierfinancialservices.com/news-events/2016-la-jolla-concours-delegance/

a. Event Listing and Website Link9. www.cw6sandiego.com/la-jolla-concours-delegance-4/

a. News Clip from Concours Preview News Segment10. www.superformance.com/events_view.aspx?eventid=191

a. Event Preview of Concours with Website Link11. www.nbcsandiego.com/blogs/worth-the-trip/Fab-Autos-La-Jol-

la-Concours-dElegance-373384551.htmla. Event Article and Link to Website

12. festivalnet.com/75756/San-Diego-California/Gallery-Exhibi-tion-Events/La-Jolla-Concours-D-Elegance

a. Event Write-Up and Link to Website13. www.sandiegoville.com/2016/03/save-on-tickets-to-la-jolla-con-

cours.htmla. Event Write-Up and Link to Website

LINKS (CONTINUED)14. robson.io/la-jolla-concours-d-elegance-2016-68510db43ef9#.

wbsjzmp2ya. Photo Recap of Event

15. www.lajollabluebook.com/blog/2016-la-jolla-concours-dele-gance-returns-cove/

a. Event Write-Up and Link to Website16. m.101kgb.com/contests

a. Post Event Write-Up17. www.highline-autos.com/event-details/679/Auto-Show/La-Jol-

la-Concours-d%E2%80%99Elegance-2016-a. Event Listing with Link to Website

18. www.kogo.com/contestsa. KOGO Contest Page for GA Event Tickets

19. www.exclusivee.com/the-12th-annual-la-jolla-concours-delegance-rolls-into-town-this-april/

a. Event Write-up and Link to Website20. sdnews.com/view/full_story/27151951/article-Concours-d-

Elegance-outdoes-itself-yet-again?instance=most_popular1a. Event Recap, Photos, and Link to Website

21. sdnews.com/view/full_story/27138159/article--French-Curves--shape-12th-annual-Concours-d-Elegance-?

a. Event Preview, Photos, and Link to Website22. www.mbusa.com/mercedes/heritage/events_community/events

a. Event Listing and Link to Website23. www.reddit.com/r/sandiego/comments/4ddv6a/the_la_jolla_

concours_delegance_is_next_weekend/a. Event Listing, Photo, and Link to Website

24. www.mwrestorations.com/events.htmla. Event Listing and Link to Website

25. www.authenticluxurytravel.net/2015/04/best-time-to-visit-la-jolla-california.html

a. Event Write-Up, Photos, and Link to Websiteb. Named Concours as the best time to visit La Jolla, CA

26. www.socalccca.org/content/calendar-eventsa. Event Listing and Link to Website

27. www.carshowsafari.com/search/events/?off=0a. Event Listing and Link to Website

Media Opportunities (cont.)

2 6 • Presented by La Jolla Historical Society April 7 - 9, 2017 • 2 7 2 6 • Presented by La Jolla Historical Society

LINKS (CONTINUED) 28. www.grandprixclassics.com/gpc-racing-and-shows/concours-shows/

a. Photos from the Event29. www.sandiegocoastlife.com/event/la-jolla-concours-delegance/

a. Event Write-Up and Link to Website30. jbaspeedshop.com/calendar.html

a. Event Listing and Link to Website31. www.sdjag.com/upcomingevents.html

a. Event Listing and Link to Registration32. www.ranchandcoast.com/2016/03/28/la-jolla-concours-delegance-3/

a. Article on Event and Link to Website33. www.vintagemotorsport.com/race_calendar.asp

a. Event Listing and Link to Website34. vintageracecar.com/apr-2016/

a. Event Listing and Link to Website35. socalpulse.com/blog/2016/04/06/san-diego-weekend-events-

roundup-4-7-16/a. Event Write-Up and Link to Website

36. www.sandiegomagazine.com/San-Diego-Magazine/April-2016/Calendar-of-Events-April-2016/

a. Calendar Listing and Link to Website37. www.mcfarlanepromotions.com/MP08/upcoming/upcoming.html

a. Event Listing and Link to Website38. www.carshowsafari.com/search/events/?off=0

a. Event Listing and Link to Website39. www.sandiegouniontribune.com/news/2016/apr/07/car-shows-in-san-

diego/a. Event Preview Article and Link to Website

40. www.berlinettajuice.com/event/la-jolla-concours-delegance/a. Event Listing and Link to Website

41. news.classiccars.com/1936-delahaye-takes-best-show-french-curves-class-la-jolla/#more-71234

a. Feature on Best of Show Winner42. news.classiccars.com/category/automotive-news/concours-and-events/

a. Feature on Best of Show Winner in Automotive News Collection43. www.sealnswff.org/seal-naval-special-warfare-family-foundation-

presents-an-evening-to-support-navy-seals-special-operators-and-their-families-spectacular-may-3-fundraising-event-at-jonathan-b/

a. Sidebar Ad and Write Up with Website Link44. allevents.in/la%20jolla/la-jolla-concours-delegance/1572640276361551

a. Event Listing and Website Link

LINKS (CONTINUED) 45. www.lajollabluebook.com/photo-gallery?platform=hootsuite

a. Event Photo Recap46. www.chubbcollectorcar.com/classic-car-blog/2016/04/04/

april-2016-classic-car-eventsa. Event Listing and Website Link

47. autoharem.com/ex-playboy-playmate-amx-scores-100-points-and-class-win-at-la-jolla-concours-delegance/

a. Write Up on AMX (Class Winner)48. www.sportscarmarket.com/

a. Post Event Write-Up49. purefinancial.com/san-diego-events-april-2016/

a. Event Calendar Listing and Website Link50. www.trolleytours.com/san-diego/events-april.asp

a. Event Calendar Listing and Website Link51. www.theacemagazine.com/uncategorized/weekend-events-at-

the-ace-magazine-april-8-april-10-2016/a. Event Calendar Listing and Website Link

52. www.sandiegomagazine.com/San-Diego-Magazine/April-2016/Calendar-of-Events-April-2016

a. Calendar Listing and Link to Website53. www.notey.com/@hemmings_unofficial/external/8342978/

la-jolla-concours-d%E2%80%99elegance-to-show-off-%E2%80%9Cfrench-curves%E2%80%9D.html

a. Event Write-Up54. www.fairsandfestivals.net/events/details/la-jolla-concours-

delegance2a. Event Calendar Listing and Website Link

55. http://www.jags.org/newseventstechnical/jagevents.htmla. Event Calendar Listing and Website Link

56. www.historicvehicle.org/events-awards/a. Event Listing and Website Link

57. sportsandexoticcars.com/links/major-concours/a. Event Listing and Website Link

58. http://newcomerssandiego.com/category/points-of-interest/a. Event Listing and Website Link

59. highspeedmag.com/concours-and-eventsa. Post-Event Write-Up Collection

60. www.carshowsafari.com/search/events/?cmd=getDe-tails&off=0&id=1D291759F69D483EB0497286E2A0D585

a. Event Calendar Listing and Website Link

Media Opportunities (cont.)

April 7 - 9, 2017 • 2 7

Benefits

The mission of the La Jolla Historical Society is to inspire and empower the community to make La Jolla’s diverse past a relevant part of contemporary life. The Society serves as a thriving community resource and gathering place where residents and visitors explore history, art, ideas and culture. The Society proudly presents the La Jolla Concours d’Elegance & Motor Car Classic. The Concours is an important community event open for all to participate, an important source of economic activity for La Jolla’s small businesses before the traditional summer tourist season, and an important source of funding that allows the Society to present year-round rotating exhibitions and educational programs at no cost to the public. The Concours is also a juried exhibition and has an inherent dimension of history, both of which add aspects of educational value that align with the Society’s mission. The La Jolla Historical Society is a 501c3 nonprofit, public benefit corporation with seven hundred household and business members. Wisteria Cottage Galleries are open Thursday through Sunday, noon to 4:00pm or by appointment. Admission is free. The Public Research Center is open Monday through Friday 10:00am to 4:00pm or by appointment. Research access to the Society’s archives is free. For more information, please visit us at lajollahistory.org or at facebook.com/lajollahistory.

Additional charities La Jolla Concours d’Elegance supports:

• Monarch School

• La Jolla Parks and Beaches

• La Jolla Village Merchants Association

• La Jolla Rotary Club

• USS Midway Museum

• Seal-NSW Family Foundation

• San Diego Air & Space Museum

• San Diego Automotive Museum

LA JOLLA HISTORICAL SOCIETYWelcome To The Concours Presented By La Jolla Historical Society


Presenting SponsorMedia OpportunitiesContributing BrandsO F T H E L A J O L L A C O N C O U R S D ’ E L E G A N C E

Aon Private Risk Management Insurance AgencyAscot Shop La JollaAston Martin San DiegoAudi San DiegoB.H. Gold Insurance AgencyBentley North AmericaBlanchard, Krasner & FrenchBMWBonhamsChubb Personal Risk ServicesCJ Charles JewelersCrowley Car Company Ferrari of San DiegoFraser Yachts CaliforniaHagerty Classic Car InsuranceHoehn MotorsJaguar San DiegoLand RoverLPL FinancialMarvin K. Brown Auto CenterMaserati of San DiegoMcLaren Newport BeachMercedes-Benz Classic CenterMullin Automotive MuseumOfficine PaneraiO’Gara Coach CompanyOnly Yesterday Automotive MuseumPassport TransportPetersen Automotive MuseumPorschePure InsurancePutnam InvestmentsRobert TalbottRolls-Royce Motor CarsSan Diego Private BankStella ArtoisSuperformanceSymbio Financial PartnersSymbolic InternationalTesla San DiegoWilliam Grant


F E A T U R I N G P A C K A R D

L A J O L L A C O N C O U R S D ’ E L E G A N C EA N D T H E L A J O L L A M O T O R C A R C L A S S I CA T T H E C O N C O U R SA p r i l 7 – 9 , 2 0 1 7l a j o l l a c o n c o u r s . c o m

13th Annual

Presenting SponsorMedia Opportunities La Jolla Cove

3 2 • Presented by La Jolla Historical Society

For further information: phone [619] 233-5008 • fax [619] 233-0898 • LaJollaConcours.com

R E A C H S O U T H E R N C A L I F O R N I A ’ S

C R È M E D E L A C R È M E We make it easy to reach the best prospects for luxury goods and

services such as exotic cars, real estate and financial services,

as well as luxury travel and entertainment. Target the crème de la

crème, up close, in person, at the thirteenth annual La Jolla Concours

d’Elegance and The La Jolla Motor Car Classic at the Concours from

Friday, April 7 through Sunday, April 9, 2017. This event draws the

most sophisticated audience from San Diego and surrounding areas,

as well as across the nation.

Have an exhibit in a prime location at one of the most beautiful

venues in the world. Reach vehicle exhibitors and guests through

our mailings, in our literature, on our website (where we can link to

yours), signage at partner events and in our media advertising.

Support this premier festival in one of the world’s most prestigious

communities, build brand recognition and earn goodwill within

the community and throughout the region. Proceeds support the

Monarch School for Homeless Children and the La Jolla Historical

Society. Best of all, by getting involved now, you’ll be guaranteed a

place in the event for future years as it grows to become one of the

leading attractions of its kind.

timeless elegance, global affluence...originally from oxfordshire, england. nigel has enjoyed the...

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