tion or ear print + digital truck - krafthand · 2020. 6. 22. · krafthand-truck is a trade...

Print + Digital

Media-Information 2021

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www.krafthand-truck.de

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You will also find this media information online: www.krafthand-truck.de

Klaus P. Lang Head of Media Sales Print/Digital, Media Sales Online WerkstattKatalog

+ 49 (0) 82 47/30 07-62 [email protected]

Index page Index page

Media profile 03 Advertisement Rate Card 08

Publishing and circulation analysis 04 Advertisement Rate Card "website" 12

Readership analysis 05 Content licensing 14

Topics and publication schedule 06 Markenhelden 16

off to 3,5 tKRAFTHAND-Truck is a trade journal and an advisor for practitioners who are specialized in the commercial vehicles and transportation vehicle sector of 3,5 tonnes or more.

Target groupsTarget groups of the trade journal are workshop managers, technicians, craftsmen, mechanics or mechatronics who are working in commercial vehicle workshops or workshop managers or vehicle fleet managers.

3 × per annualKRAFTHAND-Truck delivers important information to independent as well as brand-related workshops specialized in commercial vehicles, system operations, companies with connected agency garages, forwarding agencies, bus companies, managers of the parts and accessories industry, workshop equipment suppliers and the commercial vehicle industry.

Media profile 02 I 03

Your contact persons at the publishing house

Media profile KRAFTHAND Truck – the independent specialist media concept

Klaus Kuss Editor in Chief

+ 49 (0) 82 47/30 07-177 [email protected]

Maximilian Dodl Media Sales Print/Digital

+ 49 (0) 82 47/30 07-33 [email protected]

Krafthand Medien GmbH

Walter-Schulz-Straße 1 · 86825 Bad Wörishofen Phone +49 (0) 82 47 / 30 07-63 · Fax +49 (0) 82 47 / 30 07-76 [email protected] · www.krafthand-truck.de www.krafthand-medien.de · www.facebook.com/KrafthandMedien Tim Buttler

Processing manager

+ 49 (0) 82 47/30 07-63 [email protected]

Sebastian Hoffmann Media Sales Print/Digital, Projekt Support Digital

+ 49 (0) 82 47/30 07-61 [email protected]

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Readership analysis 04 I 05

Publishing and circulation analysis

3 Regions by postal codeAverage circulation per issue within one year (July 1st, 2019 until June 30th, 2020)

Postal code region 2 1.890 copies 11,1 %

Postal code region 3

1.827 copies 10,7 %


1.799 copies 10,6 %


1.692 copies 9,9 %


1.257 copies 7,4 %



Postal code region 1 975 copies 6,0 %


1.795 copies10,5 %


1 Analysis of ciruclationAverage circulation per issue within one year (July 1st, 2019 until June 30th, 2020)

printed copies 15.535 copies

Total circulation (Npc*) 15.427 copies

Total net paid circulation 502 copies

Free copies 14.925 copies

Remainer, file and checking copies 108 copies

2 Circulation control Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V.

4 Receiver structure

Branches/business sectors/specialisations/ Quote of real Quote of real professional groups circulated press run

Maintenance and repair of commercial vehicles 47 %

Trading of commercial vehicles and spare parts 21 %

Forwarding agency garages and forwarding company garages 16 %

Bus and public transport companies 8 %

Municipal enterprises 5 %

Industries 1 %

Others (Fairs, documents, archives) 2 %

Maintenance and repair of commercial vehicles 47 %

Others (Fairs, documents, archives) 2 %

Industries1 %

Municipal enterprises 5 %

Bus and public transport companies8 %

Forwarding agency garages and forwarding company garages 16 %

Trading of commercial vehicles and spare parts21 %

Readership analysis

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Topics and publication schedule for 2021At a glance

Topics and publication schedule for 2021 06 I 07

Issue Deadlines Topics Trade fairs + exhibitions

1-2April

PD: 30/04/2021 CD: 06/04/2021

Service I Diagnostics• Brake systems:

Technology + service• Air-conditioning:

Systems + service• Wheels & tyres: TPMS, assembly,

balancing, repair, retreading

Technology I Maintenance I Development• Alternative drives • Modern lighting systems• Turbocharger technology• Driver assistance systems

Workshop IT I Telematics• Workshop service-Digital• Telemetry and condition data

Parts I Systems • Tyres and alloys• Oils, lubricants, additives• Special: Environment and

disposal

Equipment I Tools• Tyre fitting/balancing machines• Special tools

Industry I Company • Workshop concepts• Courses/training sessions• Preview of THE TIRE, Cologne

THE TIRE Cologne

18 – 21/05/2021

3August

PD: 31/08/2021 CD: 06/08/2021

Service I Diagnostics• Truck and trailer diagnostics• Engine repair• Frames and bodywork:

Aligning, repairing, painting

Technology I Maintenance I Development • Alternative drives• Chassis & axles • Modern filter systems• Special: Autonomous driving• Bus special

Workshop IT I Telematics• Workshop software and IT• Digital tachograph

Parts I Systems• Parts market special• Accessories and retrofitting

Equipment I Tools• Lifting equipment• Compressed air in the

commercial vehicle workshop

Industry I Company• Vehicle manufacturers

+ vehicle fitters• Preview of automechanika

+ REIFEN Frankfurt• Preview of Nufam Karlsruhe• Summary: Truck Grand Prix

automechanika + REIFEN Frankfurt

14 – 18/09/2021

NUFAM Karlsruhe

30/09 – 03/10/2021

4November

PD: 26/11/2021 CD: 04/11/2021

Service I Diagnostics• Driver assistance systems:

Testing I Calibrating • Commercial vehicle service

of the future• Chassis & undercarriage, axle

measurement systems• Washing and cleaning• Winter service• Truck and trailer diagnostics

Technology I Maintenance I Development • Alternative drives• Exhaust technology • Hitching and towing

equipment• Trailer special

Workshop IT I Telematics• Vehicle management and

navigation• Workshop management

systems

Parts I Systems• Batteries: Service & technology• Vehicle personalisation

Equipment I Tools• Tool special• Load restraint

Industries I Company• Review of Automechanika

+ REIFEN, NUFAM

PD = Publication date · CD = Closing date

TRADE FAIR BOOKLET

• automechanika + REIFEN

• NUFAM

TRADE FAIR review

• automechanika + REIFEN

• NUFAM

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*additional amount for bleed: 3 mm per trimmed edge

1/4 inside type area (w × h)

bleed size (w × h)*

basic price b/w 4 colour

2 columns 91 x 134 mm 102 x 154 mm1.245,– € 1.495,–€portrait 43 x 270 mm 54 x 297 mm

landscape 187 x 65 mm 210 x 82 mm2 columns landscapeportrait

1/4 page outside type area:

2 columns landscapeportrait

1/4 page inside type area:

1 Advertisment format an pricesAll prices are exclusive the applicable VAT rate.





portrait 59 x 270 mm 70 x 297 mm1.645,– € 1.995,–€

landscape 187 x 90 mm 210 x 110 mm

portrait landscape


portrait landscape






portrait 91 x 270 mm 102 x 297 mm2.405,– € 2.905,–€

landscape 187 x 134 mm 210 x 154 mm

portrait landscape


portrait landscape



Junior-page

inside type area (w × h)



portrait 139 x 190 mm 150 x 211 mm 2.750,– € 3.250,–€

portrait

Juniorpage outside type area:

portrait

Juniorpage inside type area:





portrait 187 x 270 mm 210 x 297 mm 4.720,– € 5.520,–€

portrait


portrait


format price

Advertisement Rate Card 08 I 09

Advertisement Rate Cardvalid from January 1st, 2021


Cover Preferentail position cover (w × h)*

4 colour(not discountable)

portrait 150 x 220 mm 5.950,– €

Preferentail position cover:

portrait

digital

rate card page 12

Adver- torial

bleed size (w × h)* 4 colour

1/1 page 210 x 297 mm 3.520,– €

1/2 page 210 x 154 mm 1.820,– €portrait

Advertorial

landscape

More Information on next page

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2 Discounts within 12 months

Contract discount frequency rate

2 adverts 5 % 1 page 5 %3 adverts 10 % 2 pages 10 %4 adverts 15 % 3 Seiten 15 %

4 Seiten 20 %

3 Payment terms Payment within 30 days. Payment within 8 days: 2 % discount. Direct debit and prepayment: 3 % discount.

Bank accounts:

· Sparkasse Memmingen-Lindau-Mindelheim IBAN: DE92 7315 0000 0000 1031 84 SWIFT (BIC): BYLADEM1MLM

· Postbank München IBAN: DE44 7001 0080 0047 9398 07 SWIFT (BIC): PBNKDEFF

4 Warranty

In case of incomplete or deviate data (texts, colors, drawings) we can not assume liability of the print product. Additional work and expense must be paid because of incomplete and incorrect data or missing specifications.

Advertisement Rate Cardvalid from January 1st, 2021

Advertisement Rate Card 10 I 11





2 columns 91 x 65 mm– 625,– € 775,–€portrait 43 x 134 mm

landscape 187 x 32 mm2 columns landscapeportrait


Supplements weight cost per 1.000 ex.

up to 25 g 245,– €up to 30 g 260,– €up to 35 g 275,– €

each additional 5 g 15,– €

Supplements

Inserts amount cost per 1.000 ex.

1 sheet = 2 pages* 4.720,– €

2 sheet = 4 pages* 7.080,– €

Clued on Post-Cards please call

* discountable:

1 sheet = 1 advertising page 2 sheet = 1,5 advertising page

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Inserts

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Advertisement Rate Card "website"valid from January 1st, 2021

1 Advertise on websiteAll prices are exclusive the applicable VAT rate. Prices

for Print-

Advertspage 08/09

Advertorial Price permonth

teaser of article in content-stream with own landing-page of KRAFTHAND.de 1.120,– €

Leaderboard Format/Size (w x h)

Price permonth

Head 728 x 90 px 320,– €

Rectangle Format/Size (w x h)

Price permonth

Medium Rectangle 300 x 250 px405,– €

Video Rectangle 300 x 250 px

Skyscraper Format/Size (w x h)

Price permonth

right 160 x 600 px 355,– €

Advertisement Rate Card "website" 12 I 13

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Data supply:• Possible data formats: GIF, JPG, HTML• The customary standards must be adhered

to for HTML5 banners. It is essential that you send us a sample so that we can check in advance that it will work.

• Animated banners must become static after 30 seconds.

• The banners must not be larger than 150 KB.

Supply of ad bundles:• Leaderboard• Rectangle• Skyscraper

This is necessary so that we can place your campaign correctly on our partner websites.

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TruckTruck

Leaderboard

Skys

crap

er

Rectangle

Content licensing 14 I 15

What we licence for you:Articles and editorial contents in PDF format for dissemination on your online platforms and all your social media channels. Or in the form of special print runs in various quantities, editions, paper grades and finishes for dissemination at trade fairs, in offices or to support sales representatives.

Videos, pictures and graphics prepared by our editorial department in all formats and resolutions for your requested purpose, such as web- optimised or full HD for online or even in a printable resolution.

We also offer special services in this respect, such as

• the editorial preparation and customisation of the content• graphic customisation and image processing• the production of an individual intro/outro (video)

Content licensing:

Use our contents!Did you particularly enjoy an article in our KRAFTHAND Truck trade journal and would like to use it for your communication?

Then use the high-quality contents published by our editors for your product, image and brand communication and benefit from the reputation of our media brand. We would be pleased to provide the requested contents licensed for your specific publications and advertising activities in print form or for digital dissemination on your online presence and in your social media channels.

Incidentally, this also applies for video, image and audio material. The contents are licensed specifically for you and authorise you to disseminate them using your desired channels. Use Krafthand Medien as your editorial service provider! We put together the right package, without complicated evidence of use, and prepare the contents in your desired format.

Why licensing?The editorial contents of our trade journal are renowned for their high-quality information content and practicality and are therefore highly respected in the industry. This journalistic quality requires expertise as well as extensive research on the part of the editorial staff.

The protection of editorial contents, including video, image and audio material, as well as the media brand is essential for specialist publishers. Particularly in the era of “copy - paste”, contents need to be protected against unauthorised dissemination and secondary use in line with the applicable copyright and ancillary copyright act.

So take advantage of our offer and licence our contents! By acquiring licences, we grant you the rights of use that entitle you to disseminate the contents via the desired channels. This ensures that you always have (legal) certainty.

Christian HäfeleHead of Sales & Licensing Models

+ 49(0)8247/3007-164

[email protected]

SEBASTIAN HOFFMANNSALES/PROJECT MANAGEMENT

Consulting and development of a communication and editorial concept

Definition of the media channels (integrative approach)

Editorial implementation in text/image/video/audio

Graphics, layout, design, production of digital and analogue media

Printing, packaging, delivery

Dissemination (magazines, brochures, internal databases, mobile, social media)

Quality control, reporting

MARKENHELDEN a Krafthand Medien GmbH brandWalter-Schulz-Straße 1 86825 Bad Wörishofen, Germany

T 08247 90818-10M 0151 65663543E [email protected] www.marken-helden.com

Markenhelden 16 I 17

We are the media and agency partner of choice when it comes to the profitable communication of your company, your brand, your products or your services. Why? Simple: we create the communication universe that you as the true hero need to release your brand’s super powers. We create, organise, coordinate and develop content-based ideas, create communication solutions and present your brand and your products in the perfect light. We make sure that all of this is also easy on the budget so that the costs do not act as kryptonite to your marketing strategy.

What is Markenhelden?

What can Markenhelden do?

Hella Gutmann SolutionsCorporate multimedia

Design, storyboard and editorial implementation, film production, web design and development, photo production, social media campaign, creation of a specialist publication, incl. research, imple-mentation of the content and graphics, dissemination

IPAF JOURNAL Corporate print

Editorial coordination, editorial and graphic implementation of the entire journal, production, finishing and distribution of the journal

WM SE Corporate editing

Research, editorial implementation as well as image and graphic work

Messe FrankfurtCorporate multimedia

Design, storyboard, editing, shooting, film editing, intro/outro production, scoring and finishing

Westfalia-AutomotiveCorporate web solution

Design, web development and design, technical implementation of an "eLearning portal", productionof "how to" video series on professional retrofitting, storyboard and creation of the general multiligual promotional film

Bosal Retrofit GmbH Einbau-Anleitung

Design, storyboard, film production, intro/outro production, scoring and finishing

JAB Becker Corporate film

Design, storyboard, editing, translation, shooting, film editing, intro/outro production, scoring and finishing

www.krafthand-truck.de

Krafthand Medien GmbH

Walter-Schulz-Straße 1 I 86825 Bad Wörishofen I Phone: +49 (0) 8247 3007 -10 I Fax: +49 (0) 8247 3007 -70 www.krafthand-medien.de I E-Mail: [email protected]

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Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk

tion or ear print + digital truck - krafthand · 2020. 6. 22. · krafthand-truck is a trade...

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