title of presentation second line of title …catedra-alu/iptv_trends_v2.pdfiptv lifecycle a...

IPTV TRENDS

Daniel Medina Salgado

November, 13th 2009

Agenda

1. GOALS

2. WHAT IS IPTV?

3. IPTV MARKET WORLDWIDE

4. TRENDS

5. THE FUTURE AND BEYOND

Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX3 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009

GOALS


GOALS


GOALS!!


GOALS!!

SOMETIMES, THE GREATEST

ACHIEVEMENTS CAN BE

UNEXPECTEDLY CLOSE TO HOME...


GOALS!!

SOMETIMES, THE GREATEST

ACHIEVEMENTS CAN BE

UNEXPECTEDLY CLOSE TO HOME...

To show the IPTV Technology State of the Art and its evolution forecast in relation with a team who is leading from Madrid worldwide activities in the

field and leading the most recent progresses


WHAT IS IPTV?


WHAT IS IPTV?

Yet another try to mix two things?

But..., where does it come from?

Tier 1 TELCO operators often are guided by two main intentions:

Include enhanced services that can increase their revenues per user (ARPU).

Reuse as much as possible their existing infrastructure for this.

In this context, at the end of last century, live TV and other video features seemed to be a nice option to be included in the new broadband services portfolio for Internet access users.


TRADITIONAL IPTV SCHEMA

DRM

VOD

Othercomponents

EPG


IPTV vs Internet TV

Another important conflict that is present:


IPTV vs Internet TV

Another important conflict that is present:

Historically TELCO Operators preferred to keep the value close to their existing infrastructures.

http://www.orange.fr/

http://www.att.com/


IPTV vs Internet TV

Another important conflict that is present :

Historically TELCO Operators preferred to keep the value close to their existing infrastructures.

But other players usually wanted to keep the value outside this closed “walled garden”.

http://www.orange.fr/

http://www.att.com/

http://images.google.com/imgres?imgurl=http://weblogs.newsday.com/entertainment/tv/blog/hulu-logo.jpg&imgrefurl=http://weblogs.newsday.com/entertainment/tv/blog/hulu/&usg=__ZG_xPdqcW9Cktj730S4ywBVakos=&h=300&w=300&sz=14&hl=fr&start=1&sig2=JznKkJFeMDe-ocN7hAeixw&um=1&tbnid=1Omv-ljYiBCq2M:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dhulu%26hl%3Dfr%26lr%3D%26rls%3Dcom.microsoft:fr:IE-SearchBox%26rlz%3D1I7ADBF%26um%3D1&ei=41FXSqOaG8Ls-Ab-1LDIDQ

http://images.google.com/imgres?imgurl=http://webiswell.fr/wp-content/uploads/2009/06/youtube-xl-650x261.png&imgrefurl=http://www.geekomatik.com/actualite-services&usg=__vyjry7HOxxFy_BWtuJneC7BGJwE=&h=261&w=650&sz=47&hl=fr&start=14&sig2=7i7rWrNk-8Pc6ppH291oFg&um=1&tbnid=70lJKczLwZWqPM:&tbnh=55&tbnw=137&prev=/images%3Fq%3Dyoutube%2Bxl%26hl%3Dfr%26rls%3Dcom.microsoft:fr:IE-SearchBox%26rlz%3D1I7ADBF%26sa%3DN%26um%3D1&ei=gHBwSsmeBor9_AbnmaCjCQ

http://images.google.com/imgres?imgurl=http://www.projectblackfox.com/blog/wp-content/gallery/logos/amazonunbox.png&imgrefurl=http://www.projectblackfox.com/blog/tag/cable-tv-free/&usg=__YA9jFzr2UW_YJqEWZwTdS5MFWBk=&h=150&w=400&sz=10&hl=fr&start=3&sig2=s4qiXRyx0WXHAMikLDG-bg&um=1&tbnid=MGRyn1Y4YLZ1dM:&tbnh=47&tbnw=124&prev=/images%3Fq%3Damazon%2Bunbox%26hl%3Dfr%26rls%3Dcom.microsoft:fr:IE-SearchBox%26rlz%3D1I7ADBF%26sa%3DN%26um%3D1&ei=NnFwSoKhJMWE_AbZjJWjCQ


IPTV MARKET WORLDWIDE


THE ALCATEL LUCENT REFERENCE ECOSYSTEM

Video Head End IPTV platform

Servers&

Storage

Networking

Service Platform

IMS

Optical Transport

GenericCapabilities

Service & Business

Management

ApplicationsDigital Home

Access Network Broadband Services Aggregation

Broadband Services RoutingSecurity

Test &Monitoring

http://www.motorola.com/seamless_mobility


WHERE ARE WE?

Alcatel-Lucent WORLD LEADER

in middleware suscribers


BUT... WHERE ARE WE?

Madrid Site:

SW Development

E2E Testing

Business Development

Chennai Site:

SW Development

Testing

San Petersburg Site:

SW Development

Testing

Shanghai Site:

SW Development

Testing

Maidenhead Site:



AND MIVIEWTV?

Madrid Site:

SW Development

E2E Testing


Chennai Site:

SW Development

Testing

San Petersburg Site:

SW Development

Testing

Shanghai Site:

SW Development

Testing

Maidenhead Site:



TRENDS


USER BEHAVIOUR


Multimedia Content Delivery Opportunities for the Service Provider

5h

“Span of Attention” Number of users(2009-2012, Millions)

Monetizationopportunity*

Applicationenablement

2.5h to 4.5h

1h

10040

1500 300

20010

1500 150

3500 1400

IPTV

Smartphones& netbooks

Portals

Apps Store

OpenInternet

Digitalhome

1500 650

Maximum revenue potential for Service Provider occurs via Application Enabling

http://images.google.fr/imgres?imgurl=http://api.ning.com/files/40QnsbLyxlMwSDu82ehNf6dErXO*XNr23zWej*zQLORqnocbmSPqIH0SWhVWDZ3iTQ77il0Y45JDFwhUV5DiyI0eYd7RC0-k/open_door.jpg&imgrefurl=http://blogs.sun.com/jonathan/entry/innovation_loves_a_crisis&usg=__7Vk-GdmIgH51p65bgn4mcARwigU=&h=491&w=400&sz=21&hl=fr&start=3&sig2=RdS148jA_13nx0c4YfCI1g&um=1&tbnid=XeHnEPu02ymbbM:&tbnh=130&tbnw=106&prev=/images?q=open+door+symbol&hl=fr&um=1&ei=ua_tSfe8CoLz-Aal-JGwDw


Multimedia Consumption “Span of Attention” Study:Time Spent using Communications and Media Services

Source: CRE - Council of Research Excellence –

Study released March 2009 (figures include concurrent

media exposure)

Total Hours per Day of Exposure, by Screen & App & Age

TV and, increasingly, web (video) content dominate user multimedia ‘attention’ –Mobile video usage is still nascent…


36%30.4%20%49.7%30.9%% of users

1.5%

Facebook

1%

YouTube

4%

Social network access

2.6%4.6%All phones

Google Maps

Mobile videoiPhone

Source: MMetrics, March 2008

Experimenting with new applications

10.4%11.9%12.1%% Time spent2.5%

Music

2.8%2.4%All phones

eMailInternet iPhone

Source: iSuppli, April 2008

Increasing time spent on communication experiences

Dominance of Mobile video usage on Smartphones (>30% of users)

Multimedia Consumption “Span of Attention”: The Role of Smartphones/iPhones


Another view:Content Providers + Consumers Goals = Service Provider Capabilities

Maximize ReachReduce delivery costSecure, Easy, QoS Guaranteed Delivery (discourages/fights content piracy)

Anytime access to mediaAnyscreen access to mediaQuick, easy access to mediaPremium Quality of Experience

Intersection of consumer and ACP goals are optimally solved by Service Providers - 3 screen access to 10s of Millions of subscribers, with network

QoS awareness control

Content Providers (ACPs)

Consumers


MIVIEWTV, OUR PRODUCT, A GOOD EXAMPLE


IPTV LifecycleA necessary move to Next Gen IPTV2.0

Time

Prof

itabi

lity

Build Scale Monetize Optimize & Sustain

Basic SD Live TV, VoD

Interactive AdsPVR Services

HD Introduction

Break Through UsabilityPersonalized Content

AdvertisingEnable new applications

FCC/RTP-Ret

GrowthOTT Contents &

ApplicationsEnhanced operations

Hybrid NetworksMulti-screen

Get it Work

Grow footprint Commercial

Push Enrich Services Capture & Retain

Differentiate

Diversify Revenues Extend Reach Reduce TCO

TechnologyR5.x R6.0 R6.x1.0

R5.x2.0

5.x 6.0 6.1


CompetitorxDSL

DRMOTTapp

?

DRM

VOD

IPTVnetwork

Othercomponents

EPG

OTTappDRM

VOD

VOD

MiViewTVACP layer

ClientAPI

TelefónicaxDSL

HTTP VOD

Live TV

An integrated business proposal

Live TV

DVB-S/T

Live TV

Mobile

Network


MiViewTV: one product for four markets

•Premium: FTTH ( > 10 Mb)

• Full HD Experience

• MultiRoom and Content Sharing

•Basic QoS: DSL lines (3-9 Mb)

•BTV, VoD, CatchUP TV

•Interactive Advertising

•Single STB IPTV +

•Hybrid DTT / Satellite

•Massive: OTT ( < 3 Mb )

•VoD using Download & Play

•BTV through DTT / Satellite

•Interactive Applications

•Multiscreen: MobileTV, PC

•Mobile Remote management

•Mobile Video access

•PC client

IPTVDVB-C

DVB-TDVB-S


Advantages of integrated model

One consistent and recognizable user experience

Integrated Management

CAPEX and OPEX savings


➔ Easy affordance to all available services and offerings.

➔ Improved TV experience, closer to TV evolution than to Internet navigation.

➔ Goal oriented rather function oriented system.

➔ Intuitive user experience and consistent visual language substituting text when possible.

➔ Easy navigation and a simplified structure, regardless of the amount of content.

Usability design goals


Adobe Flash as better, more open application engine

Adobe Flash Lite is #1 rich media engine in the industry

99.3 % of all Internet uses has Adobe in their computers

Around 2M Flash developers in the world (2004)

Increasing adoption in CE devices and mobile

Adobe Flash combines maturity, high performance and availability


Operational

•Easy and robust

• IAE

• OPCH

• …

MiViewTV adaptation – Flexible and reliable

SDK environ.•Development

•Testing

•Validation

•Deployment

Integration/CDE•Dedicated CDE

•STB customiz.

•OSS/BSS Interfaces

Extended SDK concept Integrated approach

MiViewTV 6.0. Adaptation: SDK & more

Skin

•Easy

•Graphical assets

Operators Third party providers

Development

•API’s

•Third party interfaces

Creativity area


Leverage MiViewTV to address other new business opportunities SDE: Extend IPTV Service through third parties applications

Platform enablersMvTV

VOD PVR BTVIPTV

Third Partybackend

Third Party applications

Entertainment

Banking

Street map

Shops

SDE

Applications through SDK

TP Interfaces

OtherHome

Services

MiViewTV 6.0 Flash SDK offers an open Application Development framework to build external flash applications

SDK feature includes:

Documented API, with software libraries to enable Integration of third party Flash applications

Documented capabilities for customization of MiViewTV UI graphical resources

Test & Development environment

IPTV is the perfect framework for TP interactive applications

The SDE covers the whole lifecycle of interactive applications,

It brings to SP the opportunity of attract TP to IPTV echosystem


TRENDS IN THE BUSINESS GUIDE OUR PRODUCT EVOLUTION


And we can focus in four ...


ACP Service overview

MiViewTV ACP

MiViewTV 6.0

5910 VSVoD Imagenio(RTSP/UDP)

TELCO

Network

Imagenio STB

DRM

ADSLNetwork

Customers profiles

Application structure interactive editor

Mediabox Mutimedia Device(RFQ Vendor 1)

ALU DRM client

Mediabox OTT Application

MiViewTVc

Authentication

Session control

Auto-provisioning

Billing dataAudience metering

ALU DRM client

DRM related data

VoD content metadata

TCP/HTTP

UDP

ALU DRM client

VoD Content(MPEG2-TS:

MPEG2 o H.264)

5910 VSConcurrent MH-4500

(SW ver 11.10)

Other core IPTV components



Customer back-office


ACP Service overview

MiViewTV ACP

MiViewTV 6.0

5910 VSVoD Imagenio(RTSP/UDP)

TELCO

Network

Imagenio STB

DRM

ADSLNetwork

Customers profiles

Application structure interactive editor


ALU DRM client


MiViewTVc

Authentication

Session control

Auto-provisioning

Billing dataAudience metering

ALU DRM client

DRM related data

VoD content metadata

TCP/HTTP

UDP

ALU DRM client

VoD Content(MPEG2-TS:

MPEG2 o H.264)

5910 VSConcurrent MH-4500

(SW ver 11.10)

Other core IPTV components



Customer back-office


More Márketing Interactivity. Recommendations

Recommend VoD contents to customer based on:

Customer past behaviour:Service Provider Policies:

Recommendations consist of

Special positioning of movies inside the screenBanners and infolinePersonalized promotions

Stimulate video transactions Increase revenue per subscriber

Intrinsic recommendations

User is recommended all the time without

knowing it


Márketing Interactivity. In the Middle of the Middleware


Home Devices

The IPTV “traditional” home device is the STB. Around these devices we are living two main trends:

They must increasingly communicate with other home devices using standards such as DLNA, UPnP, CEA-2014).


Home Devices

They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...).


Home Devices



The Multiscreen Trend. MiviewTV Mobile Integration. Features

Program guide, extended info access

Access to EPG information with direct access to cPVR requests

Channel grid & channel selection for live streaming

Provides grid including TV channel list available for the user

Allows direct access to required TV channel

cPVR management

Allows the user to order remote recordings from the mobile terminal

VoD / PPV Management

Allows access to the VoD and PPV catalogues and purchase from the mobile terminal

VoD trailer access from the mobile terminal

With the possibility of purchasing the content


The Multiscreen Trend. MiviewTV Mobile Integration. Architecture

MiViewTV Compact Extension

DSLAM MiViewTV

Encoder farm

1 box

STB

http

TV

Live Channel source

VOD provisioning

OSS / BSS

Configuration& Management

HTPP + XML stream

Rtp stream Mpeg TS / IP

EPG files


THE FUTURE AND BEYOND


3 D

Different possible display technologies:

Stereoschopic (Samsung)

Autostereoschopic (Phillips)

Holograms

Volumetric displays

It will affect not only the content but also the applications human interfaces.


Added Value on the Video

FCC stands for “Fast Channel Change”. Ensure a good zapping experience.

RET stands for “Retransmission”. Reduce errors and artifacts in noisy lines.

FEC stands for “Forward Error Correction”. Reduce errors and artifacts in noisy lines using redundancy.

(*) This product has been originally developed by the Bell Labs with support from Madrid.

BSA

BSA

BSR

BSR

BSAN

Home Network

Home Network

Home Network

Multicast enabled IP/MPLS

Core

Video Headend

IT/Data Center

FCC/RET Client

STBSDP

Video-ISAFCC/RET Server

5910 VSAFCC/RET Server

RTP Re-Wrapper

BSANBSANBSAN

P

P

S

MiViewTV


What do we see?

Computer Vision: 3D real time video capturing

Intelligent Content Distribution Networks.

Virtual CPE.

I2vision (video real time enhancment and personalization).

...

And other things that YOU will see.


www.alcatel-lucent.comwww.alcatel-lucent.com

title of presentation second line of title …catedra-alu/iptv_trends_v2.pdfiptv lifecycle a...

Documents