tm sustainability booklet lo

8/8/2019 Tm Sustainability Booklet Lo

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manifesto: design for communication.mart concepts. groovy colours. allhallenges relished. all media covered.aving the planet. open 24 hours.

thomas.matthewsbelieves intwo things:good design and

sustainability

When we say that we design

sustainably, the response is oftena slightly quizzical look. We thinkthe best way to define it is byexample. So, what can designdo to combat climate change?

Here is our starter list:

1. re-thinking2. re-using3. using friendly materials

4. saving energy5. sharing new ideas6. designing to last7. staying local, buying ethical8. supporting what we believe9. inspiring, having fun10. saving money

homas.matthewsommunication designdisney streetndon se1 1jfngland+ 44 (0)20 7403 4281+ 44 (0)20 7403 [email protected]


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1.re-thinkingWe step back and think before we

ive in to find a different way toommunicate our clients needs.

2.re-usingWe aim to achieve more withess. We re-use things to createomething new. (Then when alls said and done, we recycle).

No Shop

Friends of the EarthThe client asked for a poster to encouragepeople to stop shopping and considertheir consuming habits for the UKs firstInternational No Shop Day. Instead wefought fire with fire, using the language ofshopping sale signs, shopping bags, ashop stripped of goods to form a No Shopbrand and turn consumerism on its head.No Shop was reported over twenty networksand newspapers and has since appeared inmany books, magazines and exhibitions.

Reflect On...Victoria & Albert MuseumDiscarded acrylic sheets were transformed

into a stunning interactive piece for one ofthe museums open nights. The Megalithstructure was screenprinted with a layerof metallic ink and lit from within. Eachside asked visitors to confess, reflect anddeliberate. In writing their response on thesurface with a pencil the ink was scratchedaway, allowing the light to burst throughand illuminate their words.


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3.using friendlymaterialsWhenever we can we use recycled

nd innovative products andsk suppliers to stock eco-friendly

materials. We avoid specifyingand wasting) environmentallyarmful materials.

Your OceanThe National Maritime MuseumPossibly the most sustainable permanentgallery in the UK. Designed with innovativerecycled and reclaimed materials and usingconstruction methods geared to minimisewaste and energy. Your Ocean describeshow our everyday actions and choicesaffect the health of the oceans. Footnotesthroughout describe the sustainablemethods used to create the exhibition.

4.savingenergyWe reduce our clients carbonootprint by using sustainablenergy sources. People power

s best, or failing that, renewablenergy is becoming more

fficient. We design to minimisenergy demand.

London 2012 RoadshowOlympic Delivery Authority

A unique community consultation programmeused a fleet of modified bikes, visiting venuesacross five East London boroughs. Publicparticipation was encouraged using a kitof Polaroid cameras, stickers, pens, leafletsand other interactive materials. Using bikesgave out a positive message not only aboutsustainability but also about the Olympicsand the role of sport and healthy living.


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5.sharingnew ideasWe seek out and use newechnologies and materials andollaborate whenever we can.

wo heads are better than one.

Pavilion at GlastonburyThe British CouncilWe brought together a team that includedengineers Structure Workshop and furnituredesigner Andr Klauser to design and builda flat-pack, reusable, eco-friendly structure.The frame is made from locally grown sweetchestnut while the stretched fabric is anon-PVC alternative.

6.designingto lastWe want to design things that last

y specifying the right materialor the job. This avoids the needor replacement (and a double-

whammy on cost and materials).

Lifetime costing makes you lookt the big picture.

Granville Plus SignageAnne Thorne Architects Partnershipand South Kilburn NDC

A colourful and robust regeneration solutionfor a community centre and nursery. Signageincorporates imagery generated in classesheld at the centre, which helped to instill localownership and pride. Vitreous enamel signs(the material used for London Undergroundsignage) and architecturally integratedceramic tiles, make for beautiful resultsthat will withstand years of wear and tear.


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7.staying local,buying ethicalWe work to find good local suppliersor each job, to avoid the extranergy and pollution created by

engthy transport, and to strengthenhe local community and economy.

When we cant buy locally, weource ethical suppliers.

Earth Centre Print and InterpretationEarth Centre and The MillenniumCommissionWe worked with local printers and supplierswherever possible on our interpretation andprint for the Earth Centre in Doncaster. Anexcellent Sheffield printer produced the visitorguides. Covers were created from used plasticbags collected in a local shopping centre,melted down and transformed into colourfuland unique pieces.

8.supportingwhatwe believeWe work for clients who push

gendas we care about: betterecycling, fighting climate change,

ackling hunger, raising moneyo make good things happen.

Get On Board ActionAid InternationalWe designed the identity and collateral fora campaign which highlighted third world debtto world leaders at the G8 Summit. A bustravelled from Johannesburg to the summitin Edinburgh, collecting thousands of personalmessages on poverty along the way.


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9.nspiring,

having funWe want to create design that is

eautiful, clever and sustainablell at once. The projects tell their

wn sustainable story, to encouragethers to get on board. We hopehat by having fun our enthusiasm

will be contagious.

RE:mail at the Travelling Apothecary ShowWellcome Trust and Scarlet ProjectsOur stall provided a cure for the modern dayailment of the abundance of junk mail andthe absence of nice letters. A months worthof junk mail was collected and remade intoenvelopes. Aided with pens, paper, stampsand an inspiring backdrop, people wereencouraged to write and post a slushy loveletter, an overdue thank you, a politicallycharged memo...

10.saving money.and finally, we demonstrateo our clients that thinkingsustainable can save resourcesnd money. Saving waste andnergy and making a product

work harder is smart. We, andur clients, often have to think

more creatively to findustainable solutions.

What Comes Around Goes Aroundthomas.matthews

Devised to get a college to start recycling,we put a weeks worth of actual collegewaste on display: 5700 polystyrene cups and1600 cans. Our research showed the collegehow it could save money by separating andrecycling its waste. Meanwhile the mugs thatwe designed were sold in the canteen as analternative to polystyrene and raised moneyto buy recycling bins.


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arbon neutralounteracting CO2; a greenhouse gas releasedhen fossil fuels are burned. A company canecome carbon neutral by assessing and reducingnergy use, and then calculating the remainingnergy used and counteracting or offsetting ity other activities, for example helping to fundenewable power sources. Visit climatecare.org

arbon positivehe next step after becoming carbon neutral.ot only counteracting the carbon dioxide that youreate but also informing and encouraging a changethe habits of others to combat climate change.sit the carbon journey at carbonsense.org

cological footprinthe size of your footprint represents the areaf the Earths surface necessary to sustain youresource consumption. (If the entire world livedke Americans, we would need five planets).alculate your footprint at bestfootforward.com

mbodied energy

mbodied energy covers all the energy neededo extract and process, transport and assemble aaterial or resource. (See also lifetime costing).

fetime costingssessing the environmental impact of a productased on how much energy and materials it uses orastes throughout its whole life cycle. For example itay seem best to use a recycled material. However

talk to usGet in touch to tell us what wevemissed out and who we should bealking to. Visit thomasmatthews.como learn more about our working

methods and to join in an ongoingonversation about sustainability,ood design, and whats next.

Becoming Carbon PositiveWe are assessing our energy use, wastehandling and other business habits to reduceour carbon footprint further. What we cantreduce, we offset through helping to funda variety of greening projects.

Our next step is to become carbon positive:working to inform and encourage a changein the habits of our associates and clients sothat they too can combat climate change.

if it is not hard-wearing and must be replaced over

and over, it could translate to more energy over thecourse of the products life thana harder-wearing alternative.

post-consumer wasteAn end product which has reached the consumer,been used and then recycled rather than gone toa landfill. Contrast with recycled paper.

pvcPolymer of vinyl chloride; an extremely commonplastic used in graphic display products such asbanners and signs. Producing it creates toxicchemicals, and at the end of its lifetime it must beburied or burned. Burning it produces hydrochloric

acid. Pressure must be put on suppliers to stock anduse alternatives to PVC.

recycled paperContains at least some waste fibre, but this maybe a small proportion or may just mean offcutsfrom the printer. Nearly all virgin (i.e. non-recycled)paper fibre used in the UK is imported. Contraryto old myths, recycled paper is NOT necessarilymore expensive than other papers. Contrast withpost-consumer waste. Visit twig.uk.com

soy-based inksInks created with a vegetable base rather thana traditional petroleum base. Soy-based inks

produce just as high-quality printed results. Printersusing soy-based inks can be found on twig.uk.com

sustainabilityMeeting the needs of the present generation withoutcompromising the ability of future generations tomeet their own needs. Sustainable design reducesenvironmental impact while maintaining or evenimproving quality of life.

glossary


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Second edition 2007First published 2006Design and text: thomas.matthews Ltd. Photography: 1,3,6,10 by David Spero; 2,4,9 and talk to us imageby thomas.matthews; 5 by Structure Workshop; 7 by Matt Shave;8 by ActionAid.

homas.matthews is a communicationesign company established in 1998.

Our projects include: interactivexhibitions, campaigns, print design,

websites and community consultation.Our clients are local, national andnternational from architects to

museums to charities to governments.

homas.matthewsommunication designdisney streetndon se1 1jfngland+ 44 (0)20 7403 4281+ 44 (0)20 7403 [email protected]

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