tnooz-expedia free webinar: impact of multi-screens on the travel purchase path
TRANSCRIPT
Travel decisions in a multi-screen world
Webinar 29 October 2015
Your hosts
Kevin May Senior Editor & Moderator Tnooz
Gene Quinn CEO & Producer Tnooz
Your presenter
Wendy Olson Killion Director, Product Expedia Media Solutions
Poll no. 1 Where are you located?
Poll no. 2 Which industry segment do you represent?
8
Expedia, Inc: More than 150 Travel Branded Sites in 70 Countries
Source: comScore WW January 2015. 9
Expedia Media Solu.ons: Global Network of Sites Worldwide Monthly Unique Users (Millions)
39.5M 21.1M 4.3M 12.1M
962K 12.3M 773K 2.6M
367K 7M 3.7M
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Travel Content Consump.on
Mul.screen Consumer Behaviors
REAL WORLD INSIGHTS
Poll no. 3 Is mobile integrated into your overall
marketing strategy?
Poll no. 4 When thinking about how you deploy a mobile
strategy, which platform do you prefer?
Poll no. 5 If and when you deploy a mobile strategy, which stage(s) of the purchase cycle will you primarily
target consumers?
Poll no. 6 How do you primarily measure success of a
mobile campaign?
36
Relevant Experience
Mul.plaLorm Approach
Crea.ve & AOen.on-‐Grabbing
WHAT THIS MEANS
bit.ly/MulXscreenTravelPath adverXsing.expedia.com
Q & A
Thank you!
Send your questions and comments to [email protected]
Replay and presentation will be available on www.tnooz.com