to rebrand is to rethink and reinvent. here’s how rr media did it

Rethinking and Reinventing the RR Media Brand

Words: Elad Manishviz, CMO @ RR Media Presentation by Viola Notes

www.rrmedia.com

http://www.viola-notes.com/


http://www.rrmedia.com/

RR Media is a leading global digital media services

provider. These services include:

• Enabling broadcasters and content owners

to offer richer viewing experiences, reach

wider audiences and generate new revenues.

• Providing a wide range of digital media services

for key clients like FOX International, NFL, MTV,

Nickelodeon, Dish Network and Disney.

• Transforming original content into globally-

valuable media and entertainment products.

What is RR Media?




We build complete channels in our state-of-the-art media centers.

This involves adding graphics, titles, multilingual voice overs and metadata,

and then preparing different formats for our customers' viewers worldwide.




We’re RR Media

Working in partnership

with the world's leading

media players to create

the richest possible media

and entertainment

experiences.




• RR Media is at the epicentre of a super exciting industry that’s currently experiencing

an explosion in content and ways for people to experience that content.

• We’re the space between content creators and entertainment platforms.

• We’re the “air” between the artist and the audience.

• We’re the spark, the catalyst, the secret ingredient, the quiet energy, the soft power.

Our core brand elements




It reflects our mission and commitment to work in partnership with our

customers to create the richest possible media and entertainment

experiences for their worldwide consumers.

RR Media is far more than just a new name and new brand.




• Quietly confident (confident in our ability but

composed and humble)

• Sparking your imagination (inspiring with our

ideas and point of view)

• Economy of everything (from an economy of

words to an economy of color – we create the

space for our customers to shine)

Our brand principles




The old name and brand were

focused on satellite delivery,

reflecting the historical service

offering of the company.

With the company’s move into the

digital age, where satellite delivery

represents just one part of its

broader offering, the company

needed a new name and brand to

represent its complete ecosystem

of digital media services.

The Former RRsat brand




The new brand reflects four key areas:1. Media – positioning ourselves as a leading player in the media market

2. People – showing the shift from technology to relationships (including customers, partners,

employees, shareholders and other stakeholders)

3. Creativity – expressing our creativity and problem solving capabilities

4. RR – creating value with RR, building on RRsat’s brand legacy and demonstrating continuity




We wanted to keep the “RR” but give it new meaning.

• Rethink: See with fresh eyes,

ask the right questions, and

change the game

• Reinvent: Make it bigger, better

and more valuable. Apply know-

how and expertise, and create

innovative solutions

The concept behind the brand is:




• Quietly confident (confident in our ability, but




• Economy of everything (with an economy of



The new RR Media brand

reflects our commitment

to customers to

Rethink and Reinvent

our service offerings while

transforming ourselves

as a company to provide

exceptional customer service,

expanding our service offering,

rethinking our business model

and expanding globally.




Having simplified our service offering and product portfolio, we renamed our four service areas as follows:

RR Play RR Live

RR World RR Go

Content management & playout (including content preparation) Sports, news & live events

Smart global content distribution network Online video services




Our core identity elements:Primary Lockup Our Symbol - The Spark Solid Symbol Lockup

Logotype and brand idea RR




• Quietly confident (confident in our ability, but




• Economy of everything (with an economy of



RR Media:


ever richer services forever richer experiences



to rebrand is to rethink and reinvent. here’s how rr media did it

Marketing

rr media presentation

rr media brand words

valuable media

media market

richest possible media

elad manishviz

stateoftheart media

viola notes