top 5 reasons businesses are invisible online
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http://www.internetworldstats.com/am/us.htm
44.1%
50.1%
58.0% 59.2%
68.8% 68.1% 70.2%72.5% 74.1%
77.3%
2000 2001 2002 2003 2004 2005 2007 2008 2009 2010
% of U.S. Population Using Internet
Consider the following:According to Google, 73% of all searches are related to local content in one
way or another
For every dollar spent on the Internet, five are spent offline on products and
services that were influenced by online research - MIT Technology Review
ComScore states that 43% of Internet users are searching for local
merchants when considering making a purchase
91% of U.S. Internet users do comparison shopping and research online
and of that group 51% explicitly characterize themselves as “shop
online, purchase offline”
Search Engine Optimization (SEO)
SEO is the process of improving the visibility of a website or a web
page in search engines via the "natural" or un-paid ("organic" or
"algorithmic") search results – Wikipedia
This is all based on Keywords and Phrases
What makes SEO work?
1. Credible Inbound Links
2. Keywords & Phrases
3. Functional Domain Name
4. Page Content
5. Website Traffic
Keywords
Keywords allow Search Engines to identify
the most important content within a website
Foundation of SEO in website code:
• Title Tags
• Description Tags
• Keyword Tags Title Tags
Description Tags
Must reflect the Keywords
you want found
Sufficient Quantity to show
search engines site is
credible
Pictures and Videos show
variety and credibility
Fresh and consistent
content greatly improves
SEO
Credible Inbound Links
Inbound Links are links pointing
to your web site coming from
other websites in the World Wide
Web
All inbound links are not created
equal in the eyes of Search
Engines
Some links are more valuable than
others based on the PageRank of
the website the link comes from
Inbound Link = A TestimonialIn the most simple sense, an inbound link indicates who is
paying attention to that page
http://ezinearticles.com/?In-Depth-Backlinks---Backlinks-Explained&id=5139236
Business Directories Influence SEO
The more times your business shows up in online
business directories, the more relevant your business
appears in the eyes of Google, Yahoo, and Bing
Approaching 600 million active users
50% of active users log on every day
Average user has 130 friends
Average user is connected to 80 pages, groups and events
Average user creates 90 pieces of content each month
http://www.facebook.com/press/info.php?statistics
146,591,880 Facebook Users in the United States
47 % of US Population on Facebook
http://www.internetworldstats.com/stats26.htm
144,200,000 Viewers
Over 2 Billion Views a day
Average Person spends 15 minutes on YouTube Every Day
Hundreds of Millions of videos are watched on mobile
devices every day
3 Million People are connected on auto-sharing with at least
1 Social Network
http://www.digitalbuzzblog.com/infographic-youtube-statistics-facts-figures/ - Comscore.com October 2010
Twitter is a website, enabling its users to send and read messages
called tweets
Tweets are text-based posts of up to 140 characters displayed on
the user's profile page
Tweets are publicly visible by default
Users may subscribe to other users' tweets—this is known
as following and subscribers are known as followers
"There's a List for That". blog.twitter.com. October 30, 2009. Retrieved February 1, 2010.[7]
190 Million Registered Users
65 Millions ‗Tweets‘ per day
31% of users follow a business
7,800,000 + Business Recommendations per month
Tweetreports.com August 2010
LinkedIn is a business-oriented social networking site mainly
used for professional networking
21.4 million monthly unique U.S. visitors and 47.6 million
globally - Quantcast
Over 90 million registered users
http://en.wikipedia.org/wiki/LinkedIn
January 20, 2011
Smartphone Usage Skyrocketing
228 Million Mobile Phone Users
83.2 Million Access Internet from
Mobile Phone
36.5% of all mobile users have
Internet access on their phone
Nielsen Report - January 2011
―53 percent of mobile searches on Bing have a local intent‖
– Microsoft, November 2010
http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-
55556?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+searchengineland+(Search+Engine+Land:+Google
,+Bing,+SEO,+PPC,+SEM+%26+Search+Marketing+News)
Mobile-Optimized Website: A different version of the site
designed specifically to look good and perform well on
mobile devices
Only 4% of websites are mobile optimized!
Platinum Plus Micro-Site
Keyword Optimized
Unlimited Video & Pictures
Functional Domain Name
Helps Optimize Existing Website
Up to 7 Pages of Content
Customer Testimonials
Social Media Management
Online Coupons
Blogging
Mobile Enabled
Easy Updates & Changes
What does SEO Cost?
Small Business spend tens of
thousands of dollars each year
to understand and manipulate the
search results in order to be in the
top of the ―organic‖ rankings
Small Business Impact on the Economy
There are an estimated 29.6 million small businesses in the United States:
Small Business Survival Rates
Small Business Openings & Closings in 2008:
There were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies.
Seven out of 10 new employer firms survive at least two years, and about half survive five years.
Findings do not differ greatly across industry sectors.
Sources: U.S. Small Business Administration Office of Advocacy, September 2009
Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005. Redefining
Business Success: Distinguishing Between Closure and Failure, Small Business Economics, August 2003.
http://www.score.org/small_biz_stats.html
5,000,000+ Users and Growing Quickly
Foursquare is a location-based social networking
website, software for mobile devices. Users "check-in" at
venues using a mobile website, text messaging or a device-
specific application. They are then awarded points and
sometimes ―badges.‖
http://en.wikipedia.org/wiki/Foursquare_(social_networking)