top 5 total missed opportunities of business blogging
TRANSCRIPT
![Page 1: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/1.jpg)
Top 5 Missed Opportunities of Business Blogging
![Page 2: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/2.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
Missed Opportunity #1
Search Engine Optimization
![Page 3: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/3.jpg)
![Page 4: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/4.jpg)
![Page 5: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/5.jpg)
![Page 6: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/6.jpg)
Blogging For Search
Don’t Fight It:
“Organic Search Traffic is the
most critical metric I track.”
Kelly Feller Social Media Manager - Intel
![Page 7: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/7.jpg)
“By far the most important piece of writing you’ll do on any given
page is your page title. Search engines consider your page title to
be very indicative of what can be found on the page.
SEO Expert: Steven Bradley
Missed Opportunity # 2
Blog Titles
![Page 8: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/8.jpg)
Missed Opportunity # 2
Blog Titles
![Page 9: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/9.jpg)
![Page 10: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/10.jpg)
![Page 11: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/11.jpg)
![Page 12: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/12.jpg)
Missed Opportunity # 3
The Language of the Customer
![Page 13: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/13.jpg)
![Page 14: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/14.jpg)
“Burn the thesaurus. Think about the words that
people use to find you.”
“Then, as a revolutionary new internet marketing
strategy, actually write those words in your copy.
You'll get more traffic.
You'll get more sales/leads/whatever. “
Ian Lurie: Conversation Marketing
![Page 15: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/15.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
Keywords
"Think about what people are going to type...and talk about that"Matt Cutts: Google
3,000,000 Searches/ 200 Terms
![Page 16: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/16.jpg)
![Page 17: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/17.jpg)
Missed Opportunity # 4
Content Volume
QuickTime™ and a decompressor
are needed to see this picture.
![Page 18: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/18.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 19: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/19.jpg)
Recency/Frequency
Measure the Competition
![Page 20: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/20.jpg)
VS.
Symbol of CEO
Excess Someone Like Me
…….(The) most credible source of information about a company is
now “a person like me,” which has risen dramatically to surpass
doctors and academic experts for the first time
7th Annual Edelman Trust Barometer
![Page 21: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/21.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 22: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/22.jpg)
Ask For Customer Content
![Page 23: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/23.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 24: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/24.jpg)
Missed Opportunity # 5
Call To Action
![Page 25: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/25.jpg)
![Page 26: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/26.jpg)
![Page 27: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/27.jpg)
![Page 28: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/28.jpg)
![Page 29: Top 5 Total Missed Opportunities of Business Blogging](https://reader033.vdocuments.net/reader033/viewer/2022052821/554949a9b4c905054d8b57be/html5/thumbnails/29.jpg)
Questions & Answers