top 5 ways to analyze your website: social mention
TRANSCRIPT
The Top 5 Ways to Analyze Your Website & Online Presence
6. SOCIAL MENTION
What is SocialMention? • SocialMention is a social media search
engine and analysis platform.
With SocialMention You Can…
• Analyze your current social media mentions
With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics related to your business in social media.
With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics related to your business in social media.
• Monitor what people are saying about your business online.
With Social Mention You Can…
• Subscribe to RSS feed about topics of interest.
How to Use SocialMention
• Start on the homepage www.socialmention.com
SocialMention Results • In addition to the hyperlinked
pages, Social Mention also provides useful statistics and analytics about the keyword.
Understanding the Statistics • SocialMention measures
social activity based on 4 key points – Strength – Sentiment – Passion – Reach
Strength:This metric shows a percent likelihood that people are talking about the keyword right now.
Sentiment: Is a ratio of positive to negative discussions about our keyword.
Passion: Measures how often the same authors are mentioning your searched keyword/business name.
Reach: The number of people talking about your brand.
Other Measurements
• Sentiment: Is a measurement of the overall tone of the content about your keyword.
• Top keywords: Shows us what key words were most frequently mentioned alongside our chosen keyword.
Other Measurements Continued
• Top Users: Shows which authors are using our keyword, and how often.
• Top Hashtags: Shows us what hashtags our keyword is most frequently associated with.
What to Check • Right Now
– Set up social alerts for key terms related to your business including your business name.
• Daily – Check your social alerts/RSS feed to support
your content generation and other marketing activities.
Join us for the next video: Analytics Tools Summary