MASTER IN MARKETING AND COMMUNICATIONS

SOCIAL MEDIA MARKETING

GHERARDO LIGUORI

28.05.2016

Splendia is a leading reservation website for luxury hotels around the world.

If you were Splendia Social Media Strategist, how would you use Instagram to engage people and increase brand awareness?

S P L E N D I A C A S E S T U D Y

T A C O B E L L C A S E S T U D Y

Unicode Consortium, a non-profit that regulates emojis, is going to accept new emoji characters. The taco emoji is a potential candidate for the release.

If you were Taco Bell Social Media Strategist, how would you try to convince the Unicode Consortium to approve the taco emoji?

What would you do to celebrate the approval through Twitter?

W O O L M A R K C A S E S T U D Y

Woolmark wants to engage a new generation of wool consumers.

If you were Woolmark Social Media Strategist, how would you try to educate consumers about the benefits of wool and establish an emotional connection with the fibre?

You need consumers to feel connected by wool!

Coca-Cola wants to raise brand awareness increasing happiness of Twitter users.

If you were Coca-Cola Social Media Strategist, what would you do?

C O C A - C O L A C A S E S T U D Y

McDonald’s wants to raise food quality perception scores using Social Media.

If you were McDonald’s Social Media Strategist, what would you do?

M C D O N A L D ’ S C A S E S T U D Y

A B S O L U T C A S E S T U D Y

ABSOLUT wants to publicize his new collection of Vodka through an exclusive party.

If you were ABSOLUT Social Media Strategist, how would you use WhatsApp during the event to engage with everyone who wants to join the exclusive party in order to increase the brand awareness?

Every year millions of people start training with the best of intentions.

Unfortunately, 73% of them will drop out any sport activities within 6 weeks.

If you were Gatorade Digital Strategist, how would you use an App to keep people motivated?

G AT O R A D E C A S E S T U D Y

“ D O N ’ T F O C U S O N L I K E S , F O C U S O N P E O P L E ”

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