topdesk on european tour
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8/13/2019 TOPdesk on European Tour
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14 TOPDESK ON TOUR
TOPDESK ON EUROPEAN TOUR
TOUR FACTS & FIGURES
Germany: 10 tour stops in 10 different cities within 10 months
Belgium: Customer event in Comic Strip Center Brussels
Netherlands: Summer tour with 350 participants, of which 178 were TOPdesk customers
Denmark: Tour stop in the TREFOR Park football stadium
UK: A unique location, Drayton Manor, was the fun ending of a very informative day
TOPdesk makes the interaction
between your supporting
departments and customers ea
And what is easier than having
TOPdesk come to you?
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TOPDESK ON TOUR Text: Claudia Funk
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16 TOPDESK ON TOUR
Over the last couple of years, TOPdesk on Tour became a very
popular xed element of the customer events calendar. During
these tour days, TOPdesk organizes presentations about the
newest version of our software and provides the opportunity
for customers to discuss TOPdesk-specic issues with TOPdesk
experts as well as with other application managers.
Many European branches participated in this year’s edition.
The overarching theme was collaboration and how to improve
it by using TOPdesk effectively. Many companies realize that a
good working atmosphere with mutual collaboration is crucial
to success, especially for service departments. TOPdesk can help
achieve this by improving business processes to support effective
collaboration within and between departments. However, there
are multiple ways to achieve good collaboration, depending for
example on the size and the structure of the company. Therefor
each TOPdesk branch explored the theme with customers in its
own way.
The art of service management
The Belgium tour event on 18 June took place in the well-know
Comic Strip Center in Brussels. This location was chosen in
accordance with the Belgian and Dutch tour theme: the art of
providing excellent services. After a fun guided tour through
the museum, housed in a beautiful Art Nouveau building, the
38 attendees enjoyed presentations about working together
It is often difficult for customers in big countries to attend events that
take place many hours from where they live and work. For TOPdesk
on Tour 2013, TOPdesk set up several small-scale customer events
throughout Europe. Neither trouble nor expense was spared to enableall TOPdesk customers to meet the TOPdesk team in person. Read on
to find out more about each individual event and the topics discussed
during the tour.
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while everyone keeps their expertise. Both in Belgium and in the
Netherlands the external chairman of the day, Gert-Jan Jansen,
acted as moderator. This famous TV presenter and mediator
hosted the day in a rather informal way which was highly
appreciated by the audience.
A special location for a special day
Not so much arty but sporty was the motto of the Danish tour
event as it took place in TREFOR Park, a famous football stadium.
The Danish tour location was situated in Odense, the country’s
third biggest city. Its central location enabled customers from
east and west Denmark to join the event. All 34 participants
spent the day focusing on Shared Service Centres. This included
presentations and discussion panels on this subject.
The British tour visited the Bulgari Hotel London, but also Drayton
Manor, a family theme park in Staffordshire. The British team
concentrated on how to involve customers in the service delivery,
extending the meaning of collaboration beyond colleagues. What’s
more, this day was about how to better coordinate work processes
and as a result, how to manage internal changes.
Small-scale events with in-depth discussions
In Germany the tour stopped in 10 different cities all over the
country. One event per month, each with an average of ten
participants. Kristin Müller-Partee, German account manager,
explains: “These small group settings are great for very lively
discussions and in-depth conversations.” And this is exactly what
was intended with this tour program: letting customers get to
know each other and discuss their way of using TOPdesk. This is
why we reserve enough time for open discussions.
This focus on service and getting to know one another is certainly
a hit with attendees. Our customers mentioned that the personal
contact with TOPdesk employees was the best part of TOPdesk on
Tour. This was very much appreciated in Germany, and the same
was true for Belgian customers who rated the accessibility as 9/10
on the nal evaluation form.
What’s planned for 2014?
TOPdesk is looking forward and already planning the next years’
tour. For the rst time in the German tour history, they will leave
Germany and include Vienna and Zurich in the schedule. This to
make it more comfortable for Austrian and Swiss customers to
attend a TOPdesk event.
All the other branches are busy planning future customer events
but cannot give any details yet. Meanwhile, you can meet your
TOPdesk team at different shows and demo days. Keep an eye on
the TOPdesk website to stay up to date on upcoming events.
TOPDESK ON TOUR