tourism en

Promotion of Promotion of the the Stara Zagora Stara Zagora RRegionegion joint joint touristouristictic potential potential

ProjectProject

OLEG STOILOVOLEG STOILOV

Chairman of theChairman of the Chamber of Commerce & Chamber of Commerce & Industry - Stara ZagoraIndustry - Stara Zagora

Promotion of Promotion of the the Stara Zagora Stara Zagora RegionRegion joint tourist potentialjoint tourist potential Stara Zagora – 13.10.2009

Member of

PartnersPartners

Chamber of Commerce & Industry - Stara Zagora Regional Economic Development Agency - Stara Zagora The municipalities in the region ZAGORKA Brewery AD, DZU and other regional businesses

With the support of the World Association of the Tourist Agencies WATA and with the assistance of the tourist agency MIEL Travel – member of WATA

With the special support of Rotary District 2482 Bulgaria

Under the patronage of the Regional Governor of Stara Zagora Region

The Municipality of Stara Zagora is hosting the events


Member of

ProgramProgram

13th of October 2009 - Stara Zagora• Round table The personnel in the tourism• Forum Tourism • Presentation of the Stara Zagora Region joint

touristic potential

14th of October 2009 - Kazanlak• Presentation of the touristic opportunities in

Kazanlak


Member of

Round table

The human resources in the The human resources in the tourist sectortourist sector


Member of

State of the art in the tourist sectorState of the art in the tourist sector

Significant change in the appearance of the tourist sites within the past years

the number of beds in hotels increased repeatedly increased category of hotels and restaurants

The tourist facilities are at the level of quality as they are in the well established tourist destinations, which are the main competitors of Bulgaria.

This is in contrast with the insufficiency in the services quality level, because of the inadequate qualification of the personnel.

In result – negative impact on the quality and on the competitiveness of the tourist products.


Member of

The Chamber of Commerce & Industry – Stara Zagora conducted a study with regard of the personnel problems in the tourism among managers of hotels, restaurants, museums and further structures in the tourist sector in Stara Zagora Region.

What are considered to be the main problems ?

Studying the problemsStudying the problems


Member of

Insufficiency in qualified personnel

Large number of the people acquiring tourist qualification do not work in the tourist sector

Unsatisfactory and unattractive working conditions Availability of better offers from other alternative sectors Workin in the tourist sector are often accepted as a

compromise and a temporary option

The main problemsThe main problems


Member of

Insufficiency in qualified personnel (2)

Limited choice in the selection of staff Considering the working in the tourist sector as not

prestigious Attractive opportunities for realization abroad



Member of

Insufficiency trained personnel Insufficient number of specialized schools providing training

for personnel in the tourism Outdated training programs not conforming with the dynamic

development of the sector Poor training facilities of the education institutions Extremely poor practical training, not in real terms Not effective internship Insufficient interaction between business, training, internship,

and realization in the practice



Member of

Insufficient attractiveness and not competitive remuneration

In general, insufficient remuneration

Неправилно формиране на възнаграждението

Considerable difference in the remuneration in the resort and not resort sites



Member of

Insufficiency in foreign languages Insufficient languages training Uncompetitive conditions of employment of staff with good language

training Not professional human resources management and lack of

HR management systems Lack of common tourist personnel database, providing

attestation and recommendations Lack of adequate National and regional tourism policies

providing for complex solution of the problems Specific location of Stara Zagora - seasonal migration of

workers during the summer and winter season to the seaside and to mountain resorts



Member of

Improving the quality of the tourism staff training

Opening of more specialized schools for training of tourism staff Introduction of training programs and materials in accordance with

the needs of the sector and their constant update Increasing the number of practical training hours in conditions close

to the real ones Increasing the time of internship hours and improving its effective

implementation

Proposals Proposals


Member of

Improving the quality of the tourism staff training (2)

Conducting internship preferably on the future working place Improving the language skills Effective control over the quality of the training Organizing professional seminars to exchange experience and

new practices in tourism, incl. with international participation

Proposals Proposals


Member of

To the managers of tourist sites

Introduction of professional human resources management systems

Establishing of tourism staff databases with attestation and recommendations

Certifying the tourism staff Closer interaction between businesses and training schools

Proposals Proposals


Member of

Improving the organization and coordination in the tourism sector

Development of adequate national and regional tourism policies, promoting the integrated development of tourism

Incentives and preferences for investment in human resources

Measures at regional level Effective functioning of the Tourism councils and the branch

associations Concrete proposal: Establishing of an Region Tourism

Development Association with a balanced and active participation of all stakeholders

Proposals Proposals


Member of

Round tableThe personnel in the tourismThe personnel in the tourism

Thank you for the attentionThank you for the attention!!


Member ofWelcome to Stara Zagora

Region!

tourism en

Business

stara zagora

stara zagora

tourist sector

round table

commerce amp

tourism

staff

training