tourism in italy tuesday
TRANSCRIPT
Tourism in Italy
the fifth country in the world and third in Europe for international arrivals
May 12, 2015 - Maria Chiara Picardi
• How Italy is divided
• Climate
• How to
reach the country
VIDEO: http://www.italia.it/it/media/video/made-in-italy/piazze-ditalia-180.html
Italian attractions
• The BIG 3 cities: Rome – Florence – Venice
• Vatican City - Pope
• Tuscany and Chianti
• 5 Terre
• Amalfi coast and Sorrento peninsula
• Lakes…Como…
20 Regions in Italy = 20 countries
• Culture/history/art
• Food & wine
• Moda and shopping
• Music, opera
• Movies
• NEW TRENDS:
– Puglia, Sicily, Marche, Veneto…
– Alternative Accommodations: agriturismo, self catering, b&b…etc
EXPO
Expo Milano 2015 is the Universal Exhibition that Milan, Italy, will host from May 1 to October 31, 2015. Over this six-month period, Milan will become a global showcase where more than 140 participating countries will show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium. In addition to the exhibitor nations, the Expo also involves international organizations, and expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area.
A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future, Expo 2015 will give everyone the opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.
https://youtu.be/axk_oInh1qc
VERYBELLO.IT
Together with the Expo from May to October 2015, there are more than a thousand cultural events all over Italy waiting to be enjoyed. From North to South, from big cities to small villages in a wide range of exhibitions, concerts, shows , festivals and traditional celebrations. Welcome to VeryBello! – a catalogue of outstanding travel opportunities to experience the beauty of Italy.
ITALIA.IT Italia.it is the official website for tourism in Italy, sponsored by the Italian Government. Its principal objective is that of being a knowledge source on the places, attractions and services relevant to Italian tourism. To this end, the Official Website for Tourism in Italy avails itself of the technical contribution of ACI Informatica - Automobile Club d'Italia, and of an editorial team under Unicity S.p.A.. Both entities are coordinated by the Office for Tourism Administration and by the Italian Ministry for Cultural Affairs and Tourism (MIBACT), in collaboration with the Italian State Tourism Board (ENIT).
The website Italia.it has been at the center of numerous reshufflings over the last decade. It currently offers information on services relevant to traveling in Italy - required documents, diplomatic missions, weather, currency, etc. - and a series of cultural, artistic and other touristic content for the entire Bel Paese, including news and events, and historical and environmental descriptions (all of which is also visible on mobile). A significant section of the site is devoted to geographical, cultural, architectonic, and gastronomic descriptions of every Region and Province of the country. Correlated maps, museums, monuments and places of art are linked from each page, so that users can click for instant information on just about every site and touristic attraction of interest.
Currently Italia.it and its role in the valorization of Italian tourism fall under the supervision of MIBACT.
How Tourism is managed in Italy
• Italian Ministry of Cultural Heritage and Activities and of Tourism – MIBACT
• Dario Franceschini is the new Minister since February 2014
• Latest development: LEGISLATIVE DECREE 23 May 2011, n. 79: it radically changes the title V of the Constitution, relating to local authorities, by assigning to the Regions the full legislative and administrative autonomy in tourism: not a great solution!
• ENIT – National Tourist Board (is closing down) The Italian State Tourism Agency (ENIT - Ente Nazionale Italiano per iI Turismo) pursues the objective of promoting Italy as a destination and its natural and cultural heritage. It also carries out studies and publications, develops marketing and promotion strategies aimed at supporting the Italian tourist sector, in coordination with local authorities and other stakeholders.
VIDEO: http://www.italia.it/en/media/video/made-in-italy/italy-the-extraordinary-commonplace.html
Regional Tourist Boards
How Tourism is organized
The Department of Tourism carries out the following tasks:
• elaborates and defines the national tourism policies;
• adopts measures for the tourism sector, as well as for planning and management of structural funds;
• provides helps and incentives to develop tourism demand;
• promotes investments both in Italy and abroad;
• delivers certifications and authorisations to foreign professionals;
• manages relations with international organizations and participates in the elaboration and adoption of EU legislation.
City Tax in Italy since Jan. 2011
With the introduction of city taxes throughout various cities in Italy, guests are obliged to pay this tax directly to their hotel, either upon arrival or at check-out. The tax depends on the city, the star rating, the length of the stay and on the guest age.
The Law 23/2011 specifies that the revenue from the tax of stay must be "intended to finance interventions in the field of tourism, maintenance, use and recovery of cultural heritage and local environment and their local public services." However, the survey conducted by the National Observatory on City Tax cured by the study center Panorama Tourism is especially evident that the municipalities are struggling to state clearly that the investments carried out with the proceeds of the tax. Certainly there has been a significant diversity in the management of such funds: in most cases the government manages these funds in a manner independently, without consultation with the specific associations.
Accommodation statistics
Where Italians travel abroad…2013
2. Top ten for average of amount of Euros spent in each country
1. Top ten for amount of Euros spent in each country
Tourists in Italy: country of origin…2013
1. Top ten for number of travellers
2. Top ten for number of room nights
3. Top ten for how much travellers spend
The best regions for relation between number of tourists in each available accommodation and population
How we sell Italy – from hotel point of view
• Travel Agents
• OTA
• Tour Operators
• Wholesalers
and….
• Tripadvisor
• Social networks
ROME
• https://www.youtube.com/watch?v=V2VcEkPaeF4
The Hotel trend in Rome
In 2014 international tourism has continued its growth path recording a growth rate of about 5%.
The foreign demand continued to prioritize the four five-star hotels, while the Italian demand has shown a greater propensity towards the exercises of medium and low level.
Hotel accommodations in Rome: about 49,000 rooms and about 97,000 beds.
Number of hotels in Rome
Countries of origin of tourist arrivals in Rome: US (23,24%) UK (7.98%), Germany (7.12%), Spain (5.85%), France (5.69%) and Japan (6.76%). The top 10 countries of origin of foreign flows demand in Rome are the 67,23%.
Innovations in Italian Tourism
• Mobile approach, apps….
• Web reservations
• Development of technological jobs
• Graphic companies
• Social media usage
video
• VIDEO: http://www.italia.it/it/media/video/made-in-italy/piazze-ditalia-180.html
• https://youtu.be/axk_oInh1qc • VIDEO: http://www.italia.it/en/media/video/made-in-
italy/italy-the-extraordinary-commonplace.html • https://www.youtube.com/watch?v=V2VcEkPaeF4