NATIONAL POLYTECHNIC INSTITUTEPROFESSIONAL INTERDISCIPLINARY UNIT OF

ENGINEERING AND ADMINISTRATIVE SOCIAL SCIENCES

Corporate Politics

OBRACOM S.A. de C.V.

Professor:

Master Degree Heidi Gómez Cervantes

Members:▪ CAHUANTZI RODRÍGUEZ DAVID

▪ HERNÁNDEZ CABALLERO MITZY ELIZABETH

▪ PÉREZ MARTÍNEZ ARAKZI CONCEPCIÓN

▪ QUIROZ ORTIZ XAMAN-EK

▪ SOLORIO SÁNCHEZ DIEGO MICHELLE

▪ VELAZQUEZ BRAVO OSVALDO

▪ VELÁZQUEZ MORALES DANIEL MICHAEL

▪ VICENTE CALVO ANA ELIZABET

SECUENCE: 5IM80 TEAM: 2

PRESENTATION

Managing a business, large or small, is no easy task, there are many decisions,

guide employee behavior and guide the company towards achieving the objectives.

To achieve this effectively, you need to set business policies.

Corporate policies are a very useful resource, allowing explicitly communicate the

basic principles of the company for decision making. This process should be

consistent with the overall objectives of the company, ie, the decisions taken

should be geared to achieving the goals set, otherwise, you will lose all the effort.

All business policy rests on the definition of the organization, ie its organizational

philosophy in its organizational culture and its management strategy, are already

the starting point for enterprise policy can provide the criteria for the management

of the company, allowing rightly make decisions at all levels.

To define business policies should have the following elements:

Company goals. By applying criteria of rationality and analysis for projecting

the results you achieve. This is trying to find a consensus between

organizational goals and individual goals-oriented decision making in the

company.

Company resources. Oriented rationality and recursion of them, looking for

their effectiveness in achieving the objectives and goals, through the

efficient allocation of resources.

The principles and organizational values. Leading organizational

management to the efficient accomplishment of their objectives based on

the application of ethical and social values with the lowest cost of social

management both inside and outside the organization.

Should identify internal and external conditions of the company, to design

corporate policies consistent with these characteristics, which must retain the

following conditions:

1. All policies should contribute to the objectives of the company. Failure to

comply with this requirement, enterprise policy should be reassessed. In

organizations tend usually to set objectives, neglecting the establishment of

organizational policies, causing ambiguity and lack of clarity in the courses

of action of operations. In other companies despite having designed

corporate policies are are not subject to periodic analysis to establish their

redesign, and in cyclical time of great change, policies designed long ago

may be contrary to the objectives that have been set for meet new market

demands.

2. company policies should be consistent. Ie they do not contradict each other.

This issue occurs usually in companies where management and

administration is not clearly defined, and the changes presented in these

positions, corporate policies that contradict the policies already established

previously set forth, as well as different interests are handled by part of the

organization's policies and when no unified criteria organizational mission

and vision.

3. The business policy must be flexible. To adapt to new circumstances. The

flexibility of enterprise policies is one of the essential characteristics which

the difference of standards and rules, so that they can respond to changes

in the environment without going against business productivity and

competitiveness.

4. The business policies must be in writing. To avoid ambiguity and subjectivity

in their understanding

5. The business policy must be explicit. Making sure and clearly explain their

components, where the business manager is satisfied that their

subordinates know and properly interpret the meaning of policies

6. any policy must be controlled. Given that circumstances change and these

changes may become counterproductive policies

INDEX

PRESENTATION …………………………………………………………………..………………….2

IDENTIFY THE PROBLEMS IN THE COMPANY.................................................................................6

SPECIFY THE PROBLEMS IN THE COMPANY..................................................................................6

ANALYZE THE PROBLEMS.................................................................................................................. 6

ALTERNATIVE SOLUTIONS................................................................................................................. 6

ANALYSIS DECISIONS.......................................................................................................................... 7

MATRIX SWOT.......................................................................................................................... 8

EXTERNAL FACTOR MATRIX EVALUATION.......................................................................10

MATRIX INTERNAL FACTOR EVALUATION........................................................................11

COMPETITIVE PROFILE MATRIX.........................................................................................13

THE STRATEGIC POSITION AND ACTION EVALUATION MATRIX (SPACE)..................15

MATRIX BCG (BOSTON CONSULTING GROUP)................................................................16

MATRIX GS (GRAND STRATEGIC)......................................................................................16

MISSION................................................................................................................................................ 17

VISION................................................................................................................................................... 17

VALUES................................................................................................................................................. 18

CREDO.................................................................................................................................................. 19

ANEXOS................................................................................................................................................ 20

TIME............................................................................................................................................21

COST...........................................................................................................................................23

SCENARIOS...............................................................................................................................27

CONCLUSIONS.................................................................................................................................... 28

OBRACOM S.A. de C.V.

OBRACOM is a building industry company that its main purpose is the total

satisfaction on the service they offer to their customers.

Identify the problems in the company Customers have asked for a Hygiene and Safety in the building industry.

Specify the problems in the company. The amin problem in the company is the lack of communication of Hygiene and

Safety.

Analyze the problems. The employees have a low level of education.

Training the employees is not possible due to the lack of indifference of the

employees.

The company has no Safety and Hygine area or department.

Consequences

They have been reported and hided by the companies.

Alternative solutions Create a Safety and hygene department.

Giving teaching courses to the people that require of it.

Contract or give training sessions for specified people.

Analysis decisions. Advantages: Create an internal department safety and hygiene care of plans,

programs and manuals providing safety and health management health and safety

within the works.

Having fixed staffing allows for a range of trained personnel and reduce the impact

on safety.

Having trained people in the field reduces the risks of work.

Literate people will offer a better understanding of matter and read the policies,

regulations etc. Helping in the distribution of this information.

Compliance with customer requirements resulting fulfilling customer satisfaction

safety.

disadvantages

Economic investment and time in terms of training.

Resistance to change by the management and employees in general.

MATRIXES OBRACOM S.A. de S.V.

Matrix SWOT Opportunities

▪ Support by STPS and NOMS

▪ News media

▪ Industrial Engineers

Threats ▪ High demand of goods

▪ Legislation

▪ Safety and Higiene

Strengths▪ Quality of thrir products

▪ Competitive prices

▪ Good environment at work area

Weaknesses ▪ There is not structured organization

▪ Lack of safety and hygiene department

▪ Lack of procedures (methods)

SWOT

MATRIX

Opportunities Threats

O1. Support by STPS and NOMS

O2. News media

O3. Industrial Engineers

T1. High demand of goods.

T2. Legislation

T3. Safety and Hygiene Area

Strengths

Use the news media to raise the publicity, training employees on Safety and Hygiene Area.

Carry out the kaizen philosophy to keep the highest quality and competitive prices.

S1. Quality of their products

S2. Competitive prices

S3. Good environment at work area

Weaknesses

Work with industrial engineers to implement a system in the organization and support their selves with STPS rules to obtain kaizen philosophy continual improvement process.

Implement Safety and Hygiene Politics; create a department to obey legislations.

W1.There is no a structured organization

W2. Lack of safety and hygiene department

W3. Lack of procedures(methods).

EXTERNAL FACTOR MATRIX EVALUATION

Factors

Enviroment type Analysis

Weight

Clasification

ResultsInmediat

e Extern

General

Extern

Threat

Opportunity

Delinquency X X 0.10 2 0.20

Price increase in

maintenance, workshop

and hire

X X 0.25 3 0.75

International demand

X X 0.15 2 0.30

Emergence of new

competitorsX X 0.10 3 0.30

Low price of machinery

and equipment necessary

for the company

X X 0.20 4 0.80

Better quality tan

competitorsX X 0.20 2 0.40

TOTAL 1 2.75

Summary

Doing the external factor matrix evaluation of Obracom company, we got a total

weighted result of 2.75, which it shows that the company compete on an industry

that is just above the average this means that slightly spends 2.5, it shows that the

corporate has opportunities but also has threats.

MATRIX INTERNAL FACTOR EVALUATION

Key Internal Factors

Weight Rating Weighted Score

Internal StrengthsGood environment at work area 0.10 3 0.3

Quality of their products. 0.15 4 0.6

Competitive Prices. 0.05 3 0.15

The director is committed to his

customers and his employees.0.15 4 0.6

Internal Weaknesses

The employees have a low level

of education.0.15 2 0.75

Training the employees is not

possible due to the lack of

indifference of them.

0.13 1 0.13

The company does not get Safety

and Hygiene area (Department).0.17 2 0.34

RESULT 1 2.33

Summary

As we see in the result we got, less than 2.5 means that our company gets internal

weaknesses; the company must analyze and work in these weaknesses and

becomes them opportunities and thus turn them into strengths.

COMPETITIVE PROFILE MATRIX

1. Aspects 2. Identify major competitors

Quality of products and service. GISCA S.A of C.V GUTSA CONSTRUCTION

Competitive prices.

Experience.

Customer satisfaction.

Key factors of success

Weighting OBRACOM GISCA S.A de

C.V

GUTSA CONSTRUCTION

Quality products and service. 0.30 3 - 4 - 4 -

Competitive prices. 0.20 4 - 2 2 -

Experience. 0.20 3 - 4 - 2 -

Customer satisfaction. 0.30 2 - 4 - 2 -

TOTAL 1.00 - - - - - -

Key factors of success

Weighting

OBRACOM GISCAS.A de C.V

GUTSACONSTRUCTION

Quality products and service.

0.30 3 0.90 4 1.20 4 1.20

Competitive prices. 0.20 4 0.80 2 0.40 2 0.40

Experience. 0.20 3 0.60 4 0.80 2 0.40

Customer satisfaction. 0.30 2 0.60 4 1.20 2 0.60

TOTAL 1.00 2.90 3.60 2.60

JUSTIFICATION OF WEIGHTSKey factors of

successOBRACOM GISCA S.A of C.V GUTSA

CONSTRUCTION

Quality products

and service.

3They offer commercial construction works of the highest quality

4

It has ISO 9001 certification

4

It has ISO 9001 certification

Competitive prices.

4

It has partnerships with manufacturers and suppliers to guarantee the best possible price.

2

They have high cosots in the elaboration of projects.

2

They offer solutions to high costs.

Experience.

326 years of experience.

435 years of experience.

2

14 years of experience.

Customer

satisfaction.

2Receive reports of dissatisfaction for non-compliance of health and safety

4

They have OSHA 18001 certification

2

They try to ensure the best cost - benefit to the customer

Summary

The score of our company is 2.90, above GUTSA construction with a score of 2.60

but the best score is 3.60 of the company GISCA. Competitive prices is the best

quality that our company has, but the biggest disadvantage that they have is on

customer satisfaction, in which need to focus on strengthening, developing a

department safety and hygiene or getting ISO or OSHA certification.

THE STRATEGIC POSITION AND ACTION EVALUATION MATRIX (SPACE)

Internal Strategic Position External Strategic PositionFinancial Strengths Industrial Strength

Working Capital

Cashing Flow

5

6

Support by STPS

Advanced Technology use

Use of the Kaizen Method

6

2

1

RESULT 4 RESULT 3

Competitive Advantage Environmental StabilityIndustrial engineers

Products´ quality

Competitive prices

News Media

-3

-4

-5

-6

Price range of competing

products

Demand Variability

-1

-5

RESULT -5 RESULT 3

We add up the FS plus ES to get the y axis, then we do the same with CA plus IS

and the result will be the x axis.

Y axis= FS + ES = 4 -3 = 1

X axis = CA + IS = -5 +3 =-2

As we can see, the points evaluated and graphed fell into the second quadrant of

the graphic, giving the result that the company is conservative.

MATRIX BCG (BOSTON CONSULTING GROUP) The BCG matrix does not have a large market to be compared whith its

competitors and whether it is good to invest or not, for that reason this matrix does

not apply to the company OBRACOM.

MATRIX GS (GRAND STRATEGIC) This matrix does not apply because the company OBRACOM has no interest in

investing in new projects so we can make a comparison with its competitors.

PHILOSOPHY

MISSION We OBRACOM a construction company whose mission is to meet the needs of

design and construction that require our clients, providing them materials of the

highest quality, delivering projects in a timely manner , ensuring the best cost-

benefit relationship between business and client.

There is no suggestion because, in our opinion, the mission is completed enough.

 

VISION

Being one of the construction

nationally influential in the

development of construction projects,

remodeling and penetrate highway

projects in order to contribute to the

economic, social and technological

development of the country through

continuous improvement.

We believe that this proposal is more

complete because the aspirations of

the company are covered including all

its employees.

In OBRACOM visualize our growth

and consolidation from the creation of

value based on:

the partnerships with our

customers and suppliers

The satisfaction of exceeding

the expectations of our

customers by being the best

choice in quality, service,

innovation and technology.

the strength of a team of

collaborators premier

the commitment for our

customers

ACTUAL

COMENTARY

ACTUAL

SUGGESTION

COMENTARY

VALUES

Responsibility: meet customers

´ satisfaction and employees´.

Respect: with partners,

suppliers and customers.

Honesty: with all direct and

indirect members of the

company.

Teamwork: harmony between

all areas.

Discipline: for continuous

improvement of our processes.

Tolerance: proposals,

complaints and suggestions for

improvement in the company.

The performance of each and every

one of the members of OBRACOM is

consistent with the values that guide

our behavior :

Integrity

Leadership

Teamwork

openness to change

responsibility

respect

honesty

discipline

tolerance

Modifications were made because they were needed to add some values that are

important to the growth of OBRACOM

ACTUAL

SUGGESTION

COMENTARY

COMENTARY

CREDO

We believe our first responsibility is to look for the satisfaction of our customers,

creating designs and pleasant spaces that meet the needs requiring, if possible

exceed their expectations.

The following is the responsibility and commitment to all OBRACOM partners,

respecting their physical and psychological condition, deleting racism, eliminating

any one that are contrary to our values. Due to the nature of our business risks are

very high and it is our responsibility and our partners provide all necessary means

to eliminate and / or prevent unsafe conditions, likewise, train all employees to

eliminate any unsafe act that may lead to generate an accident / incident,

remember the family awaits us, this being a key reason in our company.

Every employee has the right and freedom to express his/her proposal, complain

and / or give suggestions that may lead to continuous improvement of OBRACOM,

also receive their wage in time, form and above all fair.

Our suppliers have the right to receive payment corresponding generated by the

service.

We have a responsibility to care for the environment and society that is affected by

our activities, so we stick the relevant standards (environmental, social, safety ,

etc.) that lead us to maintain a balance in all aspects for a win- win.

We are accountable to follow our vision, mission and values to successfully bring

our philosophy , remember we are a family .

We believe that it is very important that philosophy should be governed by OBRACOM must include internal and external environments so, you can give the best and satisfy their customers

SUGGESTION

including also their workers , and make the members feel fully pleased to collaborate with a company such as OBRACOM

Anexos

TIME

General policy on comprehensive risk management OBRACOM  "OBRACOM performs the management of risks affecting its activity and its environment by adopting best practices and international standards of Integrated Risk Management (ERM) as a way to facilitate the fulfillment of the purpose, strategy, objectives and business goals both statutory origin and legal. "

Policy talent management

The management of human resources in OBRACOM is based on skills development and contributes from the human dimension to the achievement of the business strategy, to dignify the lives of their servers and promoting socially responsible behavior in their performances. Consistent with this, OBRACOM and servers together foster the personal and professional through a structured work environment from a high performance culture growth, organizational values, ethics, quality of life, welfare, regulations labor and national and international provisions received in the framework of human rights.

Policy TRAINING

Promote training and competence of staff, making available the necessary resources for the implementation of training programs aimed at reinforcing the commitment and develop the skills of the members of the organization.

SOCIAL POLICY

Constuir feasibility of the activities for OBRACOM by social management

committed to respecting human rights, providing quality and efficient services, the

timely provision of information of public interest

COMMUNICATION POLICY

OBRACOM assumes communication with a program to strengthen its corporate

identity, forming favorable public opinion, facilitate interaction between customers

and suppliers and to manage relationships with the environment by building and

strengthening of a multiple system of relationships with different strategic approach

partners.

QUALITY POLICY

In order to provide the best product, OBRASCOM. not only concerned about the

quality of that part of the work executed directly, but also requires its suppliers

equal levels of quality. Thanks to this approach work OBRACOM account from

2003 to 9001 ISO Management Systems Quality, work for obtaining a level of

quality that will not remain only in the visible aspects of the work, but which are not

appreciated at first glance, always demanding, and from the beginning, a peak in

the execution of each Project

DiagramadeGantt.xls

COST

Creation of the department of safety and hygiene.

54m2

ESTIMATED COST = $105,000.00

COST OF FURNITURE

OFFICE FURNITURE

PROPERTY TYPE QUANTITY UNIT COST TOTAL COST

DESK

4 $6,206.99 $24,827.96

CHAIR OFFICE

8 $495.30 $3,962.4

CHAIR OF BUSINESS

4 $495.30 $1,981.2

EXECUTIVE CHAIR

2 $2,599.20 $5,198.4

conference table

1 $7,255.10 $7,255.10

Sofa

1 $4,063.53 $4,063.53

chair semiejecutiva

1 $1,301.88 $1,301.88

archivist

3 $2,664.95 $7,994.85

Total $56,585.32

computer equipment

EQUIPMENT QUANTITY UNIT COST TOTAL COST

computer

3 $3,529.15 $10,587.45

Printer

2 $999.20 $1,998.4

Total $12,585.85

total cost of furniture and equipment = $69,171.17

Hiring industrial engineer and competent staff..o 2 industrial engineers.

monthly salary of $13,500.00 por C/Ing.o 2 secretaries.

monthly salary of $7,000.00 por C/Sec.

o Practitioners (can be 2 or 1).

monthly salary of $4,000 por C/Prac.

o Trainer Equipment (4 minimum). monthly salary of $12,000 por C/Cap.

Total Cost= $97,000.00

Training staff

Cost of training 4 times a year, within the first year and consecutive years 2 times

per year.

Resource type Cost

1.- Safety and basic hygiene and

prevention of accidents$2,640.00

2.- Course Occupational Health and

Safety OHSAS 18001.$5,582.00

3.- Course legislation on safety and

health, registered with STPS.$6,065.00

Total $14,287

Total cost of the department = $285,458.17

SCENARIOS

POSITIVE SCENARIO

If the company OBRACOM accepts the proposals we made them for improvement,

you would find at a competitive level with other companies, since accommodate

your beliefs, values, its mission, vision and see all the strengths they have and

which must seize him will be allowed to grow in the market and could expand to be

recognized, besides that their workers will be able to be more comfortable working

in a company that knows what it does and so could increase their profits

significantly.

REGULAR SCENARIO

In this scenario is where we place ourselves because the company heard our

proposals but few apply them and not others, which makes the company does not

have such a radical change and continues to be at the level it was, does not help

much paara grow as a company, but still on the market remained stable

WORST SCENARIO

Failure to implement the proposals and do nothing for your business this better and

go improving continuously OBRACOM could close, say this in bankruptcy because

did not demand that expected and left without capital by not know what you agree

your company. that's why we recommend while not implement all proposals,

shooting into account as an example for minimum OBRACOM begin to work where

are your weaknesses and so be competitive

Conclusions ▪ CAHUANTZI RODRÍGUEZ DAVID:

I think that in industrial engineering, business policies are of great importance for

the successful development of a company. Since these can be both guides and

rules, which must not only abide by the workers, but also the different departments

in a company. Because we can do both a policy of behavior and quality as a

political turn warehouse or finished product. One of the most important parts within

the cusro views, was in analysis of a problem within a company, and take from the

general to the particular, that based on this it is seeking a solution to the problem.

We also saw what a matrix analysis not only helped us see how this inside our

company, but rather than weaknesses have both internally and externally. See how

this company in compraracion other, in order to reach a decision making process

to solve these problems or weaknesses within a company.

▪ HERNÁNDEZ CABALLERO MITZY ELIZABETH:

in my opinion the matter served me well since I helped reaffirm the matrices

already knew, but also taught me to be able to apply solutions to identify problems.

also that the sphere should be provided in English was a great experience because

it helps us to lose the fear of speaking English and helps us improve.

the way in which the matter is imparted was very dynamic as we discussed

eachother and apply what we knew in a company, I really liked the art and ñthe

way as imparted.

And explain how the mestra I liked and that I understood everything we said, in

conclusion for me was a good experience to take this kind of business policy. how

as I explain the mestra I liked and that I understood everything we said, in

conclusion for me was a good experience to take this kind of business policy, took

me many good things as the expertise creed applying policies that must bear the

parent company as well as to identify external and internal problems

▪ QUIROZ ORTIZ XAMAN-EK:

▪ SOLORIO SÁNCHEZ DIEGO MICHELLE:

In sum, I consider this signature was useful because we learned how to apply

different policies in order to establish rules and regulations for different companies,

also using different tools to evaluate many aspects of the company: economic,

political, financial, its behavior, how the organization is working inside itself, its

weaknesses, strengths, opportunities and threats.

Having said this, I am giving my point of view about the signature we took in

English Language; it is useful because, for me, because I learned how difficult is to

present a project in other language, how to use different words or terms, how to

use it in a real situation what we are exposed as Engineers. However, I suggest

having an advance level of English if a student wants to take this class in other

language. In sum, it was perfect and satisfactory.

▪ VELÁZQUEZ MORALES DANIEL MICHAEL:

Inside the company OBRACON it is very simple to identify the problem, but

applying the counterfoil SWOT we give ourselves story of what really spending this

one, the reason root of the problem.

The solution seems to be simple, but it is not like that it was going time and effort;

beginning for the creation of the safety department and hygiene up to the training

of the own personnel, it is a great challenge but that has to of be carrying out

immediately.

▪ VICENTE CALVO ANA ELIZABET:

Corporate policy is an attitude, a lifestyle that requires dedication to act based on

observation of the future and a determination to constantly and systematically plan

as an integral part of management. It should also be flexible to tap the knowledge

about the environment, and have a systems approach to guide a company for a

while through its environment and achieve the goals indicated.

Then businesswomen policy is strategic planning is the administrative process to

develop and maintain a viable relationship between objectives, organizational

resources and changing market opportunities, understand that the purpose of this

tool is the modeling and remodeling business and products company, so that

combine to produce a development and satisfactory profits. And be aware of

course you know the company and make decisions in a changing environment.

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