transmedia london v2
DESCRIPTION
Presentation to the London Transmedia Festival.TRANSCRIPT
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New Opportunities for Storytellers (Making More Than TV Shows)
London Transmedia Festival, October 2012
Robert Pratten CEO & Founder, Transmedia Storyteller Ltd
@robpratten
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Conducttr brings your stories to life.
Pervasive Entertainment Platform Conducttr
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Engage across all platforms
.. Online… Mobile… Social… Live Events… Merchandise…
Create personalized, connected experiences
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• Think Experiential
Think experientially
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“Interactivity” is the norm
http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
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Abundance of content
http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/
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Even more content…
Units released in 2011
Movies (US Theatrical)
iOS apps (App Store)
300,000
600
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Write for engagement
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ByoLogyc
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Mask of the Red Death
www.psychophol.com
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Lowlifes 2.0
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Sales vs Social Media (Lowlifes)
NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
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Sales vs Social Media (Lowlifes)
Tipping point
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“Big on Facebook/Twitter/LinkedIn”
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In Real Life Shooter
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Patient 0
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Patient 0
http://www.pozible.com
http://irlshooter.com/
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Future Storyworlds
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The End
Robert Pratten [email protected]
@robpratten USA: +1 415 287 4150
Europe: +44 207 193 4567
Pervasive Entertainment Platform Conducttr