TSC16 How to inspire and engage employees to become influencers - Smarp
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How to inspire and engage employees to become influencersLars IngerslevVP Sales & International Business DevelopmentThe Social Conference, March 22 2016
"Everyone in your business should feel like marketing is part of their job.
Joe Pulizzi, Founder of Content Marketing Institute
Smarp Vision & Mission
Achieving Social Media Visibility
Jan RoosSocial Media Marketing
INCREASE REACHYour employees reach 10X more people than all your corporate social accounts together.
1BUILD TRUSTOn average, an employee advocate is 2 x more trusted than your CEO.
2SAVE COSTSThe cost-per-click for Facebook ads increased 24% in 2013. On average, one employee share generates 4 clicks on Facebook.
ENGAGE EMPLOYEESOver 50% of employees say that communication and honesty are key factors to drive engagement.SUCCEED IN RECRUITING33% of companies see decreased time to hire. 49% find an increase in quality of candidates and 43% in quantity of candidates.GENERATE SALES12% increase in brand advocacy generates a 2x increase in revenue growth. Leads developed through employee social marketing convert 7x more frequently than other leads.
It is important for every company4EMPLOYEE ADVOCACY
Colleagues: Interaction between employees
Content: On average 3 proposed posts per day
Proud employees and showing their hard work
GROWING NETWORKSWith relevant and up-to-date content, you can grow and engage your networks
EASY CONTENT DISCOVERY
Employee advocacy service helps you to stay up-to-date by providing relevant news and content.EMPLOYEE ADVOCACY
PROFESSIONAL IMAGEProfessional networking happens more and more online. By sharing you can strengthen your personal image as a professional.
3RECOGNITIONBy sharing interesting content, you will get noticed by colleagues and management, and can initiate open conversationsINFLUENCE COMPANY'S PERFORMANCE ANDBRANDING
PROFESSIONAL SUCCESSSharing can help you to achieve more and be more efficient in your job it improves recruitment results and generates sales. It increases reach and improves processes in marketing and communications.
BRAND5WHAT'S IN IT FOR ME?
The interconnection of an average Facebook network
3.57 degrees of separation
But how do you engage your employees with content and make them come back?
And how do you ensure the whole company is engaged and avoid it just being a HR, marketing or communications project?
3 keys to inspired employeesENGAGINGCOMMUNICATION
FUN & EASY-TO-USEPLATFORM
Vitamin Well case
Brand AwarenessPositive Brand ImageSalesViral ReachStronger Employer BrandMore job applicantsEmployee EngagementPride among employeesWhat could Vitamin Well hope to achieve?
2 Vitamin Well employees impact on LinkedIn327 likes25 commentsBUT 60+ employees including the CEO did not share!
2 employees got almost 60% of the total interactions the company did (and this is a particular popular company post) Imagine what 70 employees could have doneor 10,000 employees
Could Vitamin Well have done better in engaging their employees
Vitamin Well & 3 keys to inspired employeesENGAGINGCOMMUNICATION
FUN & EASY-TO-USEPLATFORM