Turn the Digital Divide into the

Digital Opportunity

Mar. 2004

International Business DevelopmentNetpia.com, Inc.

Road signs all in English?

A Simple Analysis

где я?

IP Address

http://211.106.67.202

English Domain Name

http://www.netpia.com

Internationalized Domain Namehttp://www. 넷피아 .com

Native Language Internet Address넷피아

1st Generation

2nd Generation

2.5 Generation

3rd GenerationEvolution of Internet address

Simplicity

Convenience

Development of Internet Address

Definition of NLIA

What is Native Language Internet Address?

What is Native Language E-mail Address?

E-mail Service using Native Language

e-Government

- The Ministry of Home Affairs of Korea has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address (krLIA). krLIA of Korean e-Gov brought 3 times more traffic than the previous.

Commercial Sector

- Many corporations in Korea are advertising their homepage with Korean Internet Address and creating more traffics.

Media Sector

- All major and National television stations are advertising their homepage with Korean Internet Address.

President Election

Type “ 노무현” (Roh Moo Hyun in Korean) at your address bar and you can connect directly to my homepage.

- The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 4 times more traffic than his competitor’s.

Other Applicable Business Model

Native Language Map Service

• View an area map by simply entering the desired location in the web browser address column.

• View an area map by simply entering the desired location in the web browser address column.

• Include an extension such as 'map' or 'location' when entering the location.

• Include an extension such as 'map' or 'location' when entering the location.

With a single registration, registered website will be available for access on various applications!

With a single registration, registered website will be available for access on various applications!

computerstocks

soccer

IMTIMT

Webrefrigerator

Webrefrigerator

PC PCMobilephoneMobilephone

PDAPDA

Web TVWeb TV

Generic Solution based on DNS

NLIA registrationNLIA registration

It’s based on DNS!It’s based on DNS!

Strategic Alliances

More Than 1200 Corporate, ISP, Organization, University Partnerships Worldwide.

• Total Number of Korean Internet Users : 25 million

90% (22M)

Obtained de Facto Standard by Internet Users

NLIA User Status in Korea

Approx. Approx.

• Approx. 22 million, 90 % of the total number are able to access the NLIA service in Korea.

source : KRNIC ISP Stats(June, 2002)

Development of Internet Sector

Sept.2002

2,350 times growth in 4 yrs!

10,000

10,000,000

20,000,00025,000,000

100,000 600,000

May2000

8,500

May1999

4,000,000

May2001

12,000,000

100,000,000

Sep.2003

( Unit: Query using NLIA / 1 Day )

20,000,000

Sep.2004

- Query by using Korean Internet Address has grown exponentially. - In 4 years, it has grown 2,350 times.

Development of Internet Sector

Rank '98 Rank '02 Economy Change

24 4 Korea (Rep.) 20

22 9 Taiwan, China 13

20 14 Singapore 6

13 7Hong Kong,China

6

7 2 Denmark 5

Top 5 gains in ranking, 1998-2002

Sweden 0.85

Denmark 0.83

Iceland 0.82

Korea (Rep.) 0.82

Norway 0.79

Netherlands 0.79

Hong Kong, China 0.79

Finland 0.79

Taiwan, China 0.79

Canada 0.78

United States 0.78

United Kingdom 0.77

Switzerland 0.76

Singapore 0.75

J apan 0.75

Source: ITU

Digital Access Index 2002

Note: On a scale of 0 to 1 where 1 = highest access. DAI valuesare shown to hundreds of a decimal point. Countries with thesame DAI value are ranked by thousands of a decimal point.

HI GH ACCESS

With Successful Implementation of NLIA & its Application products & services, Korea has become one of the best

in IT industry.

United Nations Economic & Social Commission for Western Asia (UNESCWA)

WSIS meeting in Geneva, Switzerland

Interests from Global Communities

World Bank

Demonstration

Demonstration

NLIA to All the People in the World~

Turn the Digital Divide into theDigital Opportunity~

For any further inquiries, email us at: europe@netpia.com