turn your website into a sales and marketing machine! · 2017-06-27 · website positions your...
TRANSCRIPT
Turn Your Website Into a Sales and Marketing Machine!
The Prosper Method 12-Step Website Cheat Sheet
Getting Started
You have just downloaded one of my most popular free offers! Your website positions your internet presence. It’s the hub of all your internet activity. It defines your brand and positions your authority.
Here’s what’s in store for you… 1. A quick reference to what you need to include to Attract, Nurture and Convert leads into sales. 2. Tools to help you build your site with ease and confidence. 3. A simple questionnaire to help you think through a few of the website focal points that you need
to keep in mind. 4. A simple ‘To Do’ list to help you stay focused. 5. Top 10 Website Tips for building a website that converts visitors into leads and leads into sales.
Why Build A Website? • To capture new inbound leads • To engage with prospects and customers • To build your brand, deliver content and establish yourself as an influencer, expert and authority in your niche • To sell your unique products and services
Let’s Get Started!
The 12-Step Website Formula
CheatSheet
ATTRACTING:
NURTURING:
CONVERTING:
TOOLS TO USE: Denver Business Coaches 1-888-2222
Keywords: Titles, Headers, Content Exact match NAP & Map –each page Responsive Theme (mobile friendly) Varied Avatar -Focused Content
Clear USP Testimonies—text & video Easy to Navigate Avatar Problem/Solution Focused Trust Icons Social Media Sharing
Opt-in Capture Forms Strong Home Page CTA above the fold Strong CTA on each landing page/ blog Lead Magnet & CTA Live Chat Helper
Name Cheap—Domain Name Wealthy Affiliate or Bluehost WordPress CMS Elegant OneThemes (Divi Builder) All In SEO or Yoast SEO Google Analytics & Web Master Tools CallRail for Tracking Email Autosponder (Get Response, Awebber, Mail Chimp, InfusionSoft) Elegant Themes Monarch for Social Lead Capture and Sharing Apex Live Chat Woo Commerce Shopping Cart Paypal, PaySimple, SquareUp
LOGO
Strong Headline & CTA Button
Home|p1|p2|p3|Blog |Contact
Result Testimonial “Quote…”
Privacy | Terms of Use | Contact
Your Name, Picture, Title & Credentials
Trust Icons
CTA Button
Blurbs ,Images & Page Links to:
Landing Pg. 1 Landing Pg. 2 Landing Pg. 3 EXACT:
Name Address Phone#
Get More Information About Exactly What You Should Be Doing To Build Your Business:
ProsperMethod.com/Training1
HOME PAGE
Copyright © 2017 TheProsperMethod.com
Authority Platform Planner
LEARN MORE: ProsperMethod.com/Training1
How will you help your visitors feel welcome and comfortable? (People go where they feel welcomed and stay where they feel at home.) What is your USP? (Ultimate promise and result to them.) Who are the best clients to be featured on your home page? What 4 Trust Icons will you use? What Lead Magnets will you use for your Landing Pages? What will your top 3 core landing pages be?
TO DO:
Domain Name Website Host Theme Plug-ins Google Analytics Install Call Rail Make Keyword List Install Email Provider Create Lead Magnet Build Landing Pages Plan Content Write /Create Content
Copyright © 2017 TheProsperMethod.com
TOP 10 Website Tips
1.Build it for speed. 2.Target your ideal
customer. (Avatar)
3.Use landing pages to focus your site.
4.Be consistent in building your credibility.
5.Offer a Guarantee for any sales. LEARN MORE:
ProsperMethod.com/Training1
6. Make it easy to buy. 7. Keep the navigation
simple. 8. Maintain consistency. 9. Focus on top
keywords for better indexing.
10. Content is always “King”. Contextualize it and make it client focused.
Copyright © 2017 TheProsperMethod.com
This is your USP…what you do and how you are different
Sample Home Page Layout
Free Resources
Your Products and Affiliates
What’s Next?
7
Along with building your website, it’s helpful to create a simple One-Page Business Plan and a 90-Day Checklist. Here is a great resource for you: The Prosper Method Business Plan Guide It’s not uncommon for entrepreneurs to get stuck from time to time. That’s why I created The Prosper Method Membership Academy.
• 16 Main Module Video Training Course with MP3 Audio and PDF Summaries • 24+ Fill in the blank Done-For-You Templates and System Framework Sheets • Helpful Cheat Sheet and Check List Summaries • Live Weekly Coaching and Q& A Sessions • Access to our Private Facebook Community • Step-by-Step Training to get your site and systems up and running fast • Ongoing Mentoring, Email and Member Community Support
Here’s your link to check it out: The Prosper Method Membership Academy