This typography is consistent with existing indie artist album cover typography, this is effective as the audience can associate this typography with this particular genre. Therefore more revenue will be made as they will require less persuading through advertising. This typography is similar to Birdy’s, it is simple. Therefore this font type may be used for my album.

The typography is consistent with existing indie artist such as Lana Del Rey, using this font would be effective as the audience can relate the product to existing popular artist and to the indie genre. This font is a contender as it is not as wide, therefore it is appropriate to use as my album title requires more space. Also it has the Sharpe edges, bold font and long length I want for my masthead.

This typography was dismissed as it is not consistent without artist image and the overall genre. This typography is more appropriate for rap genre, as it appears similar to graphite.

TYPOGRAPHY RESEARCH:

This typography is an option as it is feminine, it uses similar font to the one bellow. However it does not stick to indie genre convention as it is less formal in comparison to existing indie album cover typographies.

This typography is an option as it has an ancient effect, indie genre also conveys this through mise en scene and artist image (style). Also the font being bold and the letters size is consistent with album cover convention. However, it does not follow conventions as the style is not common in existing artist typography.