understanding and engaging your customers€¦ · social media facebook ... developed marketing...
TRANSCRIPT
![Page 1: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/1.jpg)
![Page 2: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/2.jpg)
General aviation Commercial aviation service Surrounding community Business community Political and legislative bodies Government organizations Aviation partners/stakeholders
![Page 3: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/3.jpg)
Website AirNav NOTUM Partner with local businesses/Education Email distribution/Newsletter Face to face Regular mail Local media – TV, radio and internet Social media
Facebook Twitter LinkedIn Instagram
![Page 4: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/4.jpg)
Chamber Local City/County MnDOT Area businesses Aviation groups
![Page 5: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/5.jpg)
Be proactive Updated and correct information Provide visuals Be meaningful Be responsive Positive tone Be a good listener
![Page 6: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/6.jpg)
Create and understand your brand Hire a consultant or intern to assist Use your partnerships – Chamber or vendor Create a special event at your airport Be a good neighbor
![Page 7: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/7.jpg)
We created our brand and message Created a commercial Launched traditional media Complimented the message with google ads Created social media campaigns Created our Captain Steven campaign Branded a craft beer using Captain Steven – Smooth
Skies Created a new website and drove traffic to it Branded a local craft distillery and created images
for it – The Vaca Hosted special events
![Page 8: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/8.jpg)
![Page 9: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/9.jpg)
![Page 10: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/10.jpg)
![Page 11: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/11.jpg)
![Page 12: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/12.jpg)
![Page 13: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/13.jpg)
Created a brand Developed marketing pieces Created a website Brought in local vendors to bring the
community into the airport Working with our local CVB to work on local
event opportunities Engaging with varied GA associations/events
![Page 14: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/14.jpg)
![Page 15: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/15.jpg)
![Page 16: Understanding and engaging your customers€¦ · Social media Facebook ... Developed marketing pieces ... Working with our local CVB to work on local event opportunities Engaging](https://reader033.vdocuments.net/reader033/viewer/2022050313/5f75c49e83cc8c1138596e04/html5/thumbnails/16.jpg)