Understanding social selling social media day academy - new path to purchase
Post on 16-Jul-2015
PowerPoint PresentationIn The Age Of Consumer EmpowermentMIEL VAN OPSTAL | FEB. 5, 2015UNDERSTANDING SOCIAL SELLING NEW PATH TO PURCHASEInteresting content is a top 3 reason people follow brands on social media. Content+Interesting content should bea top 3 reason people want to subscribe to your newsletter or join your community.A FACEBOOK PAGE WITH 400,000+ LIKESIS WORTH LESS THAN A(N E-MAIL) LIST OF15,000 VERIFIED & COMMITTED PROFILES.WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW? Generations X, Y and ZBAD RELIGION STRANGER THAN FICTIONCOLLECT DATA. MEASURE EVERYTHING.ANALYZE.SPEND. MONEY.Source: socialmarketingwriting92.6% makes purchasing decisions based on visualsSOCIAL MEDIA IS THE BETWEEN ZMOT & UMOT SOCIAL MEDIA IS THE IN A DIGITAL ECOSYSTEMSource: Lee OddenSource: GetVerdethe buyer process is changing faster than organizations are responding to it. (Source)AttractConvertDeliverUpsellReferralEngageNurtureShift in consumer behaviorProblem?Options?EvaluateChoose/BuyExperienceCompleteRecommendAttractConvertDeliverUpsellReferralEngageNurtureShift in consumer behaviorProblem?Options?EvaluateChoose/BuyExperienceCompleteRecommendB2B buyers complete up to 90% of the buying process before they contact a potential supplier.On average, decision makers consume five pieces of content before being ready to speak to a sales rep.The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.Aberdeen GroupThe availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.Aberdeen GroupIt can happen any moment.Be prepared.linkedin.com/in/mielvotwitter.com/coolz0r+32 472 675 692Much Obliged!
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