Understanding social selling social media day academy - new path to purchase

Download Understanding social selling   social media day academy - new path to purchase

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<p>PowerPoint Presentation</p> <p>In The Age Of Consumer Empowerment</p> <p>MIEL VAN OPSTAL | FEB. 5, 2015UNDERSTANDING SOCIAL SELLING NEW PATH TO PURCHASE</p> <p>Interesting content is a top 3 reason people follow brands on social media. </p> <p>Content+Interesting content should bea top 3 reason people want to subscribe to your newsletter or join your community.A FACEBOOK PAGE WITH 400,000+ LIKESIS WORTH LESS THAN A(N E-MAIL) LIST OF15,000 VERIFIED &amp; COMMITTED PROFILES.</p> <p>WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW? Generations X, Y and Z</p> <p>BAD RELIGION STRANGER THAN FICTION</p> <p>COLLECT DATA. MEASURE EVERYTHING.ANALYZE.</p> <p>SPEND. MONEY.</p> <p>Source: socialmarketingwriting92.6% makes purchasing decisions based on visuals</p> <p>SOCIAL MEDIA IS THE BETWEEN ZMOT &amp; UMOT </p> <p>SOCIAL MEDIA IS THE IN A DIGITAL ECOSYSTEM</p> <p>Source: Lee Odden</p> <p>Source: GetVerdethe buyer process is changing faster than organizations are responding to it.</p> <p> (Source)AttractConvertDeliverUpsellReferralEngageNurtureShift in consumer behavior</p> <p>Problem?Options?EvaluateChoose/BuyExperienceCompleteRecommendAttractConvertDeliverUpsellReferralEngageNurtureShift in consumer behavior</p> <p>Problem?Options?EvaluateChoose/BuyExperienceCompleteRecommend</p> <p>B2B buyers complete up to 90% of the buying process before they contact a potential supplier.On average, decision makers consume five pieces of content before being ready to speak to a sales rep.The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.</p> <p>Aberdeen GroupThe availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.</p> <p>Aberdeen Group</p> <p>It can happen any moment.Be prepared.</p> <p>linkedin.com/in/mielvotwitter.com/coolz0r+32 472 675 692Much Obliged!</p>