• Unique Selling Proposition

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Differentiation (economics) - Rationale

1 The term unique selling proposition refers to advertising to communicate

a product's differentiation.Reeves, Rosser (1961) The Reality of

Advertising.

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Executive car - Other corresponding classes

1 In the United States and Canada, these vehicles occupy the 1 million vehicle/year

Luxury vehicle#Mid-luxury segment|Mid-luxury segment. German exports are competitive in this sector and use 'entry-level-luxury' and

'mid-luxury' as the base of their ranges. Because brand perception of value is the key Unique selling proposition|selling proposition,

Japanese manufacturers have established separate luxury brands such as Infiniti, Lexus,

and Acura to compete in this segment.

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HP Networking - Support

1 HP Networking provides a lifetime warranty on some of its products with next business day advanced

shipment. This was seen as a Unique selling proposition|Unique Selling

Point, until other networking vendors offered similar warranty on part of

their product lines.

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Corporate social responsibility - Brand differentiation

1 In crowded marketplaces, companies strive for a unique selling proposition

that can separate them from the competition in the minds of

consumers

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Customer value proposition

1 Similar to the unique selling proposition, it is a clearly defined

statement that is designed to convince customers that one

particular product or service will add more value or better solve a problem

than others in its competitive set.Investopedia

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BDSM - Safety

1 Ideally, these negotiations concern the interests and fantasies of each partner and establish a framework.David Stein: S/M's

Copernican Revolution:From a Closed World to the Infinite Universe and Safe Sane Consensual: The Evolution of a

Shibboleth available at [http://www.lthredge.com/ds/history.htm s/m-leather history]

This kind of discussion is a typical unique selling proposition of BDSM sessions and quite commonplace.Bill Henkin, Sybil

Holiday: Consensual Sadomasochism : How to Talk About It and How to Do It Safely, pages 80–94, Daedalus Publishing

Company 1996, ISBN 978-1-881943-12-9 Additionally, safewords are often arranged to provide for an immediate

stop of any activity if any participant should so desire.Deborah Cameron, Don Kulick: Language and Sexuality, Page 24,

Cambridge University Press 2003, ISBN 978-0-521-00969-0

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USP

1 * Unique selling proposition, a marketing concept proposed in the 1940s to explain a pattern among successful advertising campaigns

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Unique selling proposition

1 The 'unique selling proposition (USP)', or 'unique selling point', or 'unique selling product' or ' unique

selling price' is a marketing concept first proposed as a theory to explain a pattern in successful advertising

campaigns of the early 1940s

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Competitor analysis - Media scanning

1 It may also indicate a new promotion (marketing)|promotion strategy such as push, pull, balanced, short term sales generation, long term image

creation, informational, comparative, affective, reminder, new creative

objectives, new unique selling proposition, new creative concepts, appeals, tone, and themes, or a new

advertising agencyhttps://store.theartofservice.com/the-unique-selling-proposition-toolkit.html

NovoEd

1 Like other MOOCs, students view lecture videos online as individuals,

but NovoEd's Unique selling proposition|unique selling point is that students converse in defined

teams of 4-10 for group assignments.

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Brand name - Brand awareness

1 * 'Strategic awareness' occurs when a brand is not only top-of-mind to

consumers, but also has distinctive qualities which consumers perceive

as making it better than other brands in the particular market. The

distinction(s) that set a product apart from the competition is/are also

known as the Unique selling proposition | Unique Selling Point or

USP.https://store.theartofservice.com/the-unique-selling-proposition-toolkit.html

Unique Perceived Benefit

1 'Unique Perceived Benefit' ('UPB') is a marketing concept that essentially consists of a customer-oriented Product (business)|product offer. Unique selling proposition

(USP) is largely formulated from the Sales|seller's perspective. USP stems from

product features. Instead of looking at the product from the seller's viewpoint, Unique Perceived Benefit (UPB) looks at the need

from the customer's viewpoint.

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Point of difference

1 The key points of difference of a company are synonymous with its unique selling proposition (USP)

although not interchangeable, and are critical in defining its competitive

advantage and branding strategy

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Rosser Reeves - Advertising style

1 He insisted that an advertisement or commercial should show off the

value or Unique Selling Proposition, (or USP) of a product, not the

cleverness or humor of a copywriter

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Rosser Reeves - Advertising style

1 His ads were focused around what he called the unique selling proposition, the one reason the product needed to be bought or was better than its

competitors

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Tagline - Organizational Usage

1 Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that

speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are memory hooks (used by BNI®) and USP or Unique Selling Proposition

which is a more commonly known term.[http://www.amazon.com/Seven-Second-Marketing-Memory-Instantly/ Dr. Ivan Misner

Seven Second Marketing]

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Ted Bates (advertising firm) - Accomplishments

1 Ted Bates’ creative partner was advertising maverick Rosser Reeves. Rosser was an advertising pioneer; he invented the TV

commercial, crafted one of the most popular brand slogans of all time (MMs “melt in your

mouth, not in your hand”), wrote the first bestselling book on advertising, “Reality in

Advertising”, and created the famous Unique Selling Proposition (or USP) that is still used by

marketers today.http://www.hardtofindseminars.com/OldM

astersRosserReeves.htmhttps://store.theartofservice.com/the-unique-selling-proposition-toolkit.html

Subaru Impreza

1 Subaru has offered both front-wheel drive|front- and four-wheel drive|all-wheel drive versions of the Impreza.

Since the late-1990s, some markets have restricted sales to the all-wheel drive

model—therefore granting the Impreza a unique selling proposition in the global compact class characterized by front-

wheel drive. However, Japanese models remain available in either configuration.

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Peter Connelly - Core Design Tomb Raider

1 With this being one of the unique selling propositions of the game, The

Angel of Darkness marks the first time a Tomb Raider soundtrack has ever seen an official release, as an eight-track soundtrack CD was part

of the EU-exclusive Limited Collector's Edition of the game.

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Yuvvraaj - Soundtrack

1 The Film score|score composed by A.R.Rahman was performed by the Chennai String Orchestra, utilizes Western classical music and retro disco music. The orchestra also performs Beethoven's Symphony No. 5 (Beethoven)|Fifth Symphony. The soundtrack

album was released on 16 October 2008. Salman Khan himself promoted the music

saying that it is the Unique selling proposition|USP of Yuvvraaj.The song Tu Meri

Dost Hai became a chartbuster.

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Go Compare - Awards

1 The company won the 'One to Watch' category at the Fast Growth Business Awards

2008, with the judges complementing the management team for 'an extremely well-

executed business with a clear Unique selling proposition|USP and strong brand'.

[http://startups.co.uk/fast-growth-business-awards/one-to-watch-2008/ Gocompare.com wins at 2008 fast growth business awards] In September 2009 it achieved the Investors in

People award.

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Amrut (whisky) - Amrut Fusion Single Malt Whisky

1 The Unique selling proposition|USP of

Fusion was its Indian origin

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Discipline (BDSM) - Safety

1 Ideally, these negotiations concern the interests and fantasies of each partner and establish a framework of both acceptable

and unacceptable activities.David Stein: S/M's Copernican Revolution:From a Closed World to the Infinite Universe and

Safe Sane Consensual: The Evolution of a Shibboleth available at [http://www.alternativechannel.tv/?p=66 s/m-leather history] This kind of discussion is a typical unique selling proposition of

BDSM sessions and quite commonplace.Bill Henkin, Sybil Holiday: Consensual Sadomasochism : How to Talk About It and

How to Do It Safely, pages 80–94, Daedalus Publishing Company 1996, ISBN 978-1-881943-12-9 Additionally,

safewords are often arranged to provide for an immediate stop of any activity if any participant should so desire.Deborah Cameron, Don Kulick: Language and Sexuality, Page 24,

Cambridge University Press 2003, ISBN 978-0-521-00969-0

https://store.theartofservice.com/the-unique-selling-proposition-toolkit.html

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