Unit 12 International Marketing Management and Careers

12.02 Determine the skills needed and 12.02 Determine the skills needed and issues related to International issues related to International CareersCareers

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Unit 12.03 Determine the skills Unit 12.03 Determine the skills needed and issues related to needed and issues related to

International CareersInternational CareersGoals List the skills needed for an international

career. Identify the issues facing expatriates. Explain how an individual can start developing

an international career.

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Terms

expatriate culture shock foreign enclaves repatriation culture shock

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Meet Teri

Read the article titled “going global” as you compile a lit of the skills Teri possessed to fit a career in international marketing

Issues with International Staffing

– In the past the belief was that there were not enough trained managers in foreign markets

– Expatriates used instead of local managers

– Shift in last 20 years toward more local management• Best to use expatriates only during initial setup and

training

• Train local managers to gradually assume management control

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International marketers need a variety of skills to be successful when working in overseas markets.

1. ability to adapt 2. technical competence 3. spouse and family adaptability 4. human relations skills 5. desire to serve overseas6. previous overseas experience7. understanding of host country’s culture8. academic qualifications9. knowledge of host country’s language

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EXPATRIATES:

An expatriate is a person temporarily or permanently residing in a country and culture other than that of the person's upbringing or legal residence

EXPATRIATES:

• Advantages:

• Expatriates often receive larger compensation packages

• Receive extra benefits for housing, taxes

Disadvantages:

Higher cost of moving and living abroad

But they also have to deal with cultural shocks and repatriation culture shocks

Higher pay may cause problems with local managers

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Culture Shock

Culture shock The trauma experienced when one moves into

a foreign culture The main reason expatriates sometimes fail

Foreign enclaves Special areas where foreigners reside. Allow to

face cultural shocks and have a social life.

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Repatriation

Repatriation culture shock The culture shock expatriates experience upon

return to their home country. Hard to re adjust at work culture upon returning

home as relationships that once existed at parent company may be gone.

Must re-establish networks and friends

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STARTING A CAREER IN INTERNATIONAL MARKETING

An international marketing career has advantages and disadvantages.

advantages exciting interesting lucrative

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STARTING A CAREER IN INTERNATIONAL MARKETING

(continued)

disadvantages tough to leave

home country family friends community ties

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Summarizing skills

Most important factors needed for success in an international marketing career include:

adaptability technical competency Language skills

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Language Skills

English is the world’s business language. Learning at least one additional language is

important for a number of reasons. can help you communicate in foreign cultures increases your understanding of foreign cultures

Test your knowledge

1. The trauma experienced when one moves to a foreign country is called:

A. Culture shock

B. Repatriation culture shock

2. A special area set up by companies or government for foreign workers is called an __________

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“International Career” ActivityAssume you were to pursue a career in International

marketing. Use computer to research some IM careers. List your short term and long term

career/education goals. Thereafter develop an ideal resume that you would

like to have in five years. Include those events (education/work experience/voluntary works etc.) that would make you a good candidate for international marketing employment.

Hint: you may use www.careercruising.com as a resource

Checklist/Exit ticket

expatriate culture shock foreign enclaves repatriation culture shock