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Kristina OlubaiteKristina Olubaite

OwnershipOwnership What is the history of Celador Films?Celador was a British company, started in 1983. Under the ownership of Complete, Celador

expanded its media to radios, films and international business.Few Examples: Television - All About Me BBC, The Detectives BBC, You Are What You Eat Channel 4Films - Slumdog Millionaire (2009), The Descent Part 2 (2009), The Scouting Book for Boys (2010)

Celador Radio - The Breeze (South Hampshire), The Breeze (Bristol), The Breeze (Bath), 106 Jack FM (South Coast), 106 Jack FM (Bristol), 107 Jack FM (Swindon)

Celador owns 9 UK radio stations.

What larger company are they a part of?

Later on Complete Communications announced its intention to sell the company. Around the same time as the sell off of Celador International and the rights and

associated properties of Who Wants To Be A Millionaire? to Dutch group 2waytraffic, Celador Productions' management completed a buy out of the company.

• Global Light Entertainment Company.

PeoplePaul Smith CBE, is Chairman of Celador Entertainment Limited which is the umbrella company

for Celador Films, Celador Radio, Celador Theatrical and LUSAM

What is the history of Celador Films?Celador was a British company, started in 1983. Under the ownership of Complete, Celador

expanded its media to radios, films and international business.Few Examples: Television - All About Me BBC, The Detectives BBC, You Are What You Eat Channel 4Films - Slumdog Millionaire (2009), The Descent Part 2 (2009), The Scouting Book for Boys (2010)

Celador Radio - The Breeze (South Hampshire), The Breeze (Bristol), The Breeze (Bath), 106 Jack FM (South Coast), 106 Jack FM (Bristol), 107 Jack FM (Swindon)

Celador owns 9 UK radio stations.

What larger company are they a part of?

Later on Complete Communications announced its intention to sell the company. Around the same time as the sell off of Celador International and the rights and

associated properties of Who Wants To Be A Millionaire? to Dutch group 2waytraffic, Celador Productions' management completed a buy out of the company.

• Global Light Entertainment Company.

PeoplePaul Smith CBE, is Chairman of Celador Entertainment Limited which is the umbrella company

for Celador Films, Celador Radio, Celador Theatrical and LUSAM

Operating Model

Operating Model

The operating model simply means - ‘how does the company go about making its films? ’

Funding Independent Film ProductionA number of small independent production companies in the UK, have a wide range of different

strategies how to get the money they need to make their films. Here are few of those strategies: Initial Capitalisation – companies gets certain amount of money as a fund to use in their

production. A funding might come from initial investors, bank loans, personal finance and credit cards from film makers. They could also get initial funding from a film finding body. E.g. Screen West Midlands, Lottery etc.

Project Capitalisation – meaning companies might infuse finance from the same sources as above, for a particular project. *They may be subsidiarys – when another country invests for your films or *Profits – companies will invest money of profit they already have into future productions.

Co-funding and partnership – small production companies will make a deals, with another similar, small companies in the UK. E.g. In the particular film, the only drink they will be using – coca-cola, and in this case Coca-cola’s company will invest their money into that film.

Distribution fees – distribution company might fund the project if the product will be sold to them before it’s been made, then distributor is guaranteed a final product. Pay in advance for the distribution rights.

Licensing – company may do a deal with a big production company – in return for a fee from the big company, the small company will give the big company first refusal to develop or distribute their projects.

The operating model simply means - ‘how does the company go about making its films? ’

Funding Independent Film ProductionA number of small independent production companies in the UK, have a wide range of different

strategies how to get the money they need to make their films. Here are few of those strategies: Initial Capitalisation – companies gets certain amount of money as a fund to use in their

production. A funding might come from initial investors, bank loans, personal finance and credit cards from film makers. They could also get initial funding from a film finding body. E.g. Screen West Midlands, Lottery etc.

Project Capitalisation – meaning companies might infuse finance from the same sources as above, for a particular project. *They may be subsidiarys – when another country invests for your films or *Profits – companies will invest money of profit they already have into future productions.

Co-funding and partnership – small production companies will make a deals, with another similar, small companies in the UK. E.g. In the particular film, the only drink they will be using – coca-cola, and in this case Coca-cola’s company will invest their money into that film.

Distribution fees – distribution company might fund the project if the product will be sold to them before it’s been made, then distributor is guaranteed a final product. Pay in advance for the distribution rights.

Licensing – company may do a deal with a big production company – in return for a fee from the big company, the small company will give the big company first refusal to develop or distribute their projects.

ProductsProductsCelador company also have made a lot of another films and products.Celador company also have made a lot of another films and products.

Television•All About Me BBC

•The Detectives BBC •Many Jasper Carrott stand up shows, such as

Canned Carrott •You Are What You Eat Channel 4

•It's Been a Bad Week BBC Radio 2 topical comedy starring Steve Punt, Hugh Dennis, Sue Perkins,

Mitch Benn & Toby Longworth •The Hypnotic World of Paul McKenna

National Lottery Winning Lines Richard Digance's Greatest Bits

Commercial Breakdown Talking Telephone Numbers

Winning Lines

FilmsDirty Pretty Things (2002) directed by

Stephen Frears and stars Audrey Tautou and Chiwetel Ejiofor

Separate Lies (2005) written and directed by Julian Fellowes and stars

Emily Watson, Tom Wilkinson and Rupert Everett

The Descent (2006) directed by Neil Marshall and stars

Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder,

Nora-Jane Noone and MyAnna Buring Slumdog Millionaire (2009) (with

Fox Searchlight Pictures, Warner Bros., The Descent Part 2 (2009)

The Scouting Book for Boys (2010)

Celador RadioThe Breeze Network

The Breeze (South Hampshire) The Breeze (Bristol) The Breeze (Bath)

The Breeze (Sedgemoor & West Somerset) The Breeze (Yeovil & South Somerset) The Breeze (Frome & West Wiltshire)

The Breeze (Andover) The Breeze (Newbury)

The Breeze (North Dorset)

Jack FM Stations106 Jack FM (South Coast)

106 Jack FM (Bristol) 107 Jack FM (Swindon)[20]

The company developed fromTelevision due to the success of programmes into other media.

Market PositionMarket

Position Movie marketing is also known as movie advertising and movie promotion.

“One of the most important indicators of the success of a movie marketing campaign is the gross box office sales from the first weekend of a movie's release.„

Movie marketing is also known as movie advertising and movie promotion.

“One of the most important indicators of the success of a movie marketing campaign is the gross box office sales from the first weekend of a movie's release.„

Movie by ‘Hammer Films’

Movie by ‘Celador’

The ratings shows that the Celador company’s movie was more popular than the Hammer’s.And if we would look at the production budget,The ‘Let Me In’ movie’s budget was $20mln.And the ‘Slumdog Millionaire’ movie’s $15mln.Still, the ‘Slumdog Millionaire’ was more popular tham ‘Let Me In’.

However this does not mean that the ‘The Hammer’ is better film production company than ‘Celador’. Celador has never produced many films, but this company is quit successful in other media areas. The Hammer, has produced many movies and also other media products.

Competitors

Competitors

Celador films production is quit successful, however it’s only a small scale production company. They only have made 7 films during 10 years period.

There are another production companies in the UK;DNA FILMS –“is a British film production company founded by Duncan Kenworthy

and Andrew Macdonald. „ - few films they have made – ‘Never let me go’, ‘The History Boys’, ‘Love Actually’ etc.

Film4 Productions – “is a British film production company owned by Channel Four Television Corporation.„ Few examples of their production; ‘Beautiful thing’, ‘A Month In The Country’, ‘Blue’ etc.

Sony Pictures Entertainment – “is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony.„ Their production; “Men in Black„, ‘The Karate Kid’, ‘Stuart Little’ etc.

Celador films production is quit successful, however it’s only a small scale production company. They only have made 7 films during 10 years period.

There are another production companies in the UK;DNA FILMS –“is a British film production company founded by Duncan Kenworthy

and Andrew Macdonald. „ - few films they have made – ‘Never let me go’, ‘The History Boys’, ‘Love Actually’ etc.

Film4 Productions – “is a British film production company owned by Channel Four Television Corporation.„ Few examples of their production; ‘Beautiful thing’, ‘A Month In The Country’, ‘Blue’ etc.

Sony Pictures Entertainment – “is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony.„ Their production; “Men in Black„, ‘The Karate Kid’, ‘Stuart Little’ etc.