Unit 2Unit 2Economic & Recreational Economic & Recreational

TourismTourismSpecific Region: FloridaSpecific Region: Florida

Economic TourismEconomic Tourism

The idea behind economic tourism is to aid The idea behind economic tourism is to aid in the economic growth of a particular in the economic growth of a particular region. region.

The whole idea behind it is to bring in a lot The whole idea behind it is to bring in a lot of $money$of $money$

The most significant form of tourism that The most significant form of tourism that supports economic growth is recreational supports economic growth is recreational tourism – because it is a form of mass tourism – because it is a form of mass tourism, attracting millions of people/year.tourism, attracting millions of people/year.

FloridaFlorida

Mass tourism destinations include:Mass tourism destinations include: DisneyDisney Universal StudiosUniversal Studios Magic KingdonMagic Kingdon EpcotEpcot South BeachSouth Beach Golf ResortsGolf Resorts

The Economy of The Economy of FloridaFlorida

During the 1980’s jobs increased by 24% During the 1980’s jobs increased by 24% due to tourism and migration of retireesdue to tourism and migration of retirees

Service industries account for 4/5 of Service industries account for 4/5 of Florida’s GSP ) gross state product)Florida’s GSP ) gross state product)

Construction and communication industries Construction and communication industries also benefit from tourism = multiplier effectalso benefit from tourism = multiplier effect What is the What is the multiplier effectmultiplier effect??

The Multiplier EffectThe Multiplier Effect

The idea that the total economy is affected The idea that the total economy is affected because of the expansion within the tourism because of the expansion within the tourism industry.industry.

Brings us back to direct employment vs. indirect Brings us back to direct employment vs. indirect (spin-off) employment.(spin-off) employment. For example, when a theme park opens there are For example, when a theme park opens there are

plenty of jobs created directly related (performers, plenty of jobs created directly related (performers, concessions stands, front desk personnel etc)concessions stands, front desk personnel etc) These jobs then create more jobs! (Costume These jobs then create more jobs! (Costume

designers, choreographers, engineers, dry cleaners, designers, choreographers, engineers, dry cleaners, food suppliers …)food suppliers …)