unlock channel performance visibility and engagement using social and mobile
DESCRIPTION
Increasing engagement with channel partners it tough. LiveLink makes a mobile app to help channel marketers create deeper engagement with channel partner reps.TRANSCRIPT
Channel Mindshare Pipeline
Visibility Deal
Registra6on Sales
Training
Sales Produc6vity
Social Selling
Spiffs News
Pricing
Unlock channel partner performance, visibility & engagement
• Top challenges of an indirect sales channel
• Marketplace trends you can leverage
• LiveLink Mobile: The sales engagement app
• Customer examples: Crexendo & Tegile
• Ques?ons, answers and an offer from LiveLink
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Today’s Agenda
Top Channel Challenges
• Channel Awareness
• Pipeline Visibility
• Sales Engagement
• Partner Performance
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Leverage the Market Trends
• Mobile technology accelerates the sales process
• Social media increases customer engagement
• Channel marke?ng has a new role: – Enable sales to connect with prospec?ve buyers – Help reps to nurture buyer interest & ac?on – Inform, mo?vate & educate reps to maximize success
• Keys to success: – Delivering the right informa?on at the right ?me
– Making it easy & intui?ve for sales reps
– Knowing what works and what doesn’t work
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LiveLink Mobile: The Sales Engagement App
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Product Informa6on
Deal Registra6on
News & Promo6ons
Tools & Training
Mobile Content
CRM
Partner Portal
• Manage Your Mobile Content • Implement Channel Programs • Enable Social Engagement • Measure Performance
Channel Partner Sales Reps
Deals Spiffs Products
Promos News
Sales & Marke6ng Content
LiveLink Mobile
Tools
Content Management & Delivery
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Sales Tools News &
Events
Marke6ng Literature
Product Promo6ons
Deal Registra6on
Channel Incen6ves
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FAQs
Quick Reference Cards
Sales Spiffs
Product Brochures Contests
Success Stories
1-‐Click Registra?on from anywhere
CRM Integra?on
Special Pricing
Referral Rewards
Product Bundles
Trade-‐up Programs Sales Guides
Data Sheets
Channel Partners
Enable Social Engagement
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Your Channel Sales Reps …
Sharing Your Content …
With Their End Customers!
Customer Examples
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• Business: Supplier of telecom products and hosted services – Uses both direct and indirect sales channel based on market segments
• Objec6ves {from the Director of Channel Sales}: – Simplify Deal Registra?on & improve Pipeline Visibility
• Reduce channel conflict and improve forecast accuracy – Increase channel awareness & sales rep mindshare
• Push content to partner reps (product updates, promo?ons, breaking news)
• Deployment Strategy & Benefits: – Cost-‐effec?ve & seamless deployment to partner community – Reps instantly share content with customers using na?ve email client – Enables social engagement for channel sales reps (1-‐click post to Twiber) – Complements the corporate social media strategy & extends reach
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Tegile
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• Business: Provider of innova?ve IT storage solu?ons – Serves a broad spectrum of channel partners to maximize market coverage
• Objec6ves {from the Sr. Director of Channel Marke9ng}: – Make it “easy to do business” to differen?ate from large compe?tors – Deliver content that “engages & aligns” with the needs of partners
• Deployment Strategy & Benefits: – Iden?fy the best-‐fit sales & marke?ng assets for “mobile content” – Organize based on channel persona (sales, pre-‐sales, marke?ng, etc.) – Push content to partners (complement the exis?ng partner portal) – Register opportuni?es on smart phones & synchronize with CRM – Monitor/assess analy?cs to determine most effec?ve use of content
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Download the app Engage your channel!
Get the FREE Version of LiveLink Mobile
Ques6ons & Answers
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Contact Info:
Ehren Maedge
VP, Sales & Marke?ng
Free Trial:
www.livelinkmobile.com