unlocking the power of your data - taylorcocks
TRANSCRIPT
Ian CocksManaging Director
Taylorcocks Chartered AccountantsData Presentation for B2B Marketing Summit
Who we areChartered Accountants & Chartered Tax Advisers 1500 Clients 100 Staff across 4 primary locations
Taylorcocks Chartered Accountants
This year...Marketing objectives: £906,000 new business 256 new clientsAchieved so far:£491,748 new business 156 new clients
Last year...£5.7m turnover in 2011 16.6% growth (organic)
Taylorcocks CRM System:
Sage Saleslogix:
QGate
Data Source:
FameBVD
Email Marketing:
Communicator
Web Analytics:
WOW Analytics
Data Mining:QlikView
QGate
Outbound calls
PPC Campaigns:
RedWasp
Inbound Call
Handling:Escaux
RESULT = CIRCA 30 NEW CLIENTS PER MONTH