unlocking the power of your data - taylorcocks

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Ian Cocks Managing Director Taylorcocks Chartered Accountants Data Presentation for B2B Marketing Summit

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Page 1: Unlocking the power of your data - Taylorcocks

Ian CocksManaging Director

Taylorcocks Chartered AccountantsData Presentation for B2B Marketing Summit

Page 2: Unlocking the power of your data - Taylorcocks

Who we areChartered Accountants & Chartered Tax Advisers 1500 Clients 100 Staff across 4 primary locations

Taylorcocks Chartered Accountants

This year...Marketing objectives: £906,000 new business 256 new clientsAchieved so far:£491,748 new business 156 new clients

Last year...£5.7m turnover in 2011 16.6% growth (organic)

Page 3: Unlocking the power of your data - Taylorcocks

Taylorcocks CRM System:

Sage Saleslogix:

QGate

Data Source:

FameBVD

Email Marketing:

Communicator

Web Analytics:

WOW Analytics

Data Mining:QlikView

QGate

Outbound calls

PPC Campaigns:

RedWasp

Inbound Call

Handling:Escaux

RESULT = CIRCA 30 NEW CLIENTS PER MONTH