urban science corporate (2015)

CORPORATE PROFILE

We solve our clients’ mission-critical challenges with the best business solutions, driven by relentless science.

3 © 2015 Urban Science Confidential

OVERVIEW – URBAN SCIENCE INTERNATIONAL

Detroit, USA (HQ)

Long Beach, USA

Nashville, USA

Herndon, USA

New Jersey, USA

Mexico City, Mexico

Sao Paulo, Brazil

Frankfurt, Germany

Munich, Germany

Reading, England

Madrid, Spain

Paris, France

Rome, Italy

Moscow, Russia

Shanghai, China

Tokyo, Japan

Melbourne, Australia

Mumbai, India

Urban Science is a global software and consulting organisation dedicated to providing world-class retail solutions to its clients.

With 19 offices world-wide, Urban Science can draw upon the skills of over 900 professionals in the areas of consulting, training, software development, process optimisation and solution roll-out.

© 2015 Urban Science 3

© 2015 Urban Science Confidential 4

THE POWER OF 4™ OPTIMIZATION CYCLE

SOLVE Leverage our propriety 8-step scientific problem-solving process to identify and understand the likely causes of past performance, and recommend actions to drive increased sales, profitability and customer loyalty.

ACT

Implement performance improvement recommendations, leveraging relevant teams of subject matter experts that utilize proven technology.

LEARN

Monitor and evaluate the real-world outcomes, creating a best practice database and artificial intelligence learning loop for continual optimization.

Our operating approach puts the Power of 4™ into action, generating exponential results for our clients.


THE URBAN SCIENCE DIFFERENCE – POWER OF 4™

Power of 4™

The power to overcome mission-critical challenges; to simultaneously increase sales, improve customer loyalty and drive profits.

Expert people, intelligent data, innovative process, proven technology, working together to produce more effective solutions and unparalleled results.


MISSION CRITICAL CHALLENGES

Do I have a proper representation compared with my direct competitors?

Are there open points on which I’m loosing sales opportunities?

How can I minimize the impact on sales during a network restructuri ng?

I’m using the proper format in respect of the market potential?

Sales volumes are consistent with the local market potential?

Is there a proper coverage of the whole assigned area?

Are we generating the expected profit from each site?

Is my Brand correctly recognized at local level?

Am I leveraging on all the available prospect touch point?

Which is the ROI related to each communication channel?

Which is the overall Score of each network operator?

Where are the main weaknesses compared with average?

Network Optimization

Improve Sales & Profitability

NETWORK SOLUTIONS

Lead Management

Which are the action that should be implemented to increase sales, profitability and trafffic?

Focus on What Matters Most

NETWORK SOLUTIONS

Network Optimization Retail networks must evolve to meet the changing economic landscape, your strategic growth plans and variations in consumer preferences. Retail networks that plan to succeed gain significant advantages over those that merely react to market forces.


OPTIMIZE YOUR RETAIL NETWORK N4

We pioneered scientific network planning over 37 years ago, and have continually evolved to develop the industry’s leading strategic network planning solution, proven to construct an optimal dealer network to improve market share, store profitability and customer loyalty.

Guiding clients through the development, implementation and optimization of retail networks, N4 Construct™:

› Establishes the building blocks of planning (understanding competitive landscape, setting dealer territories and equitable sales targets)

› Develops strategic network scenarios and then deliver detailed national and city level studies

› Creates action plans and best practices for efficient and effective network implementation

› Monitor market and support ongoing “what if” scenario planning to continually optimize

Network Planning (Sites Number & Location)

Coverage analysis Open Points

Sales Projection

Standard Management


STANDARD MANAGEMENT N4

What client pain does the service address?

• The lack of control of detailed information about retail sites hinders the organization in verifying adherence to established standards

• Difficult to assess relationships between standards and performance to identify the effectiveness of applying certain standards.

• Multiple parties (field, hq, etc) that need to collaborate in a strucutured way to accomplish specific tasks

• Understand the current retail environment (e.g.; facility condition, selling /servicing process)

Standards management ensures that corporate intent is carried through to retail sites and staff, whether it’s:

• Maintaining control of brand image in the market place

• Ensuring corporate identity is consistently upheld

• Enforce minimum standards to ensure a certain level of quality

• Introduce site reward standards and higher bonuses (where applicable

Network Planning (Sites Number & Location)

Coverage analysis Open Points

Sales Projection

Standard Management

SALES SOLUTIONS

Improve Sales Performance Today’s competitive marketplace requires operator to understand their performance, competition and customer base. Clients need to be able to quickly measure site and brand performance against relevant benchmarks to identify opportunities for improvement.


IMPROVE SALES PERFORMANCE [FOR USE IN EUROPE] Sales Solutions

Through powerful performance reports, charts, and visually impactful mapping allows users to:

› Understand site performance against multiple benchmarks

› Spotlight competitors’ vehicle sales both geographically and by product

› Identify sales patterns and performance weaknesses (inside and outside of a market area)

› Understand product segment, competition performance and trends over time

› Quantify potential

For decades, we have guided Clients to increased sales. Our proven approach to measuring operator sales performance and identifying opportunities for improvement led us to develop dedicated propretary solutions. This tools provides a comprehensive view of client sites and competitor performance.

Sales Performance &Benchmarking

Advanced Geomarketing

Benchmarkging & Opportunities

Action & Support on Implementation

CUSTOMER SOLUTIONS

Close More Leads with End-to-End Lead Management The different industries spends billions of dollars each year to generate leads. Delivering them to operators quickly, providing the right treatment, and closing the sale is the goal.


END-TO-END LEAD MANAGEMENT C4 ENTERPRISE LEAD MANAGEMENT

Urban Science has developed a comprehensive end-to-end lead management system. By delivering strategic guidance, advanced tools and processes, we guide Clients and operators to develop the optimal approach to meet their goals -- cost-per-sale, close rate, budget or volume targets.

C4 Enterprise Lead Management maximizes marketing ROI and boosts lead conversion by optimizing the process from acquisition to close, including:

Lead Management & Treatment (Cluster & Scoring)

Lead Performance Analysis (Channel comparison)

Lead Distribution (Fair & Equitables rules)

Digital Marketing

SITE FINANCIAL SOLUTIONS

Improve Site Profitability A truly healthy network requires thriving, profitable Sites. It is therefore crucial that Sites, as well as corporate and field staff, have immediate access to intelligence that can measure financial performance and identify opportunities for improvement.


IMPROVE DEALER PROFITABILITY

Urban Science is one of the largest provider of business management solutions in the world, with over 20,000 users. Our solution is more than reporting, it is an integrated solution that fuels users with the analysis and forecasting tools required to measure and improve site profitability.

BMI is a web-based central management portal that:

› Compares site profit drivers against relevant composites on the fly

› Measures site performance over time against benchmarks

› Develops site performance targets, then tracks and manages against annual budgets

› Focuses field users on their regions or districts through role-based security

› Delivers real-time analysis, allowing users to submit data and produce reports immediately

BUSINESS MANAGEMENT INTELLIGENCE

Profitability Analysis

Benchmarking vs comparable baskets

Retail Format Definition

(Cost of Franchise)

Actions & Support on Implementation

SYNERGY SOLUTIONS

Focus on What Matters Most Managing all aspects of dealer performance is a daunting task. It is critical for all a stakeholders, sites and Corporate and Field Staff , to identify actionable areas that have the greatest impact on profitability and departmental performance to understand where to focus efforts and investments.


FOCUS ON WHAT MATTERS MOST S4 OPTIMIZE

Guiding performance optimization across all aspects of site operations has given Urban Science a unique perspective. We guide Clients and sites to improve sales and profitability simultaneously by focusing on the key performance indicators that have the greatest impact on holistic site performance.

S4 Optimize™ is a comprehensive site examination tool rooted in scientific analysis. This revolutionary solution:

› Integrates disparate data feeds from across company departments

› Identifies significant performance deficiencies allowing sites to focus attention

› Customizes dashboard views based on user objectives and preferences

Overall Main KPIs

Benchmarking

Scorecard

Ranking Analysis

KPIs Business Relevance Analysis

Coaching

GUIDING BUSINESS THROUGH SCIENCE


URBAN SCIENCE ITALIA

VIA UMBERTO QUINTAVALLE 68

00173 ROMA (ITALY)

WEBSITE: WWW.URBANSCIENCE.COM

ALESSANDRO MARAZZA

MANAGING DIRECTOR

URBAN SCIENCE

+39 0645474711

MAIL: [email protected]

URBAN SCIENCE ITALIA

http://www.urbanscience.com/

mailto:[email protected]

urban science corporate (2015)

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