use data to take the guesswork out of marketing
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- 1. .....Use Technology to Take the Guesswork Out of MarketingView or Download: http://bit.ly/StopGuessing
2. .....Part 1: How MarketingUsed to Work 3. .....Pay Big Bucks for Ads Good luck competing with all that 4. ..... Try to be found Found many new customers this way lately? 5. ..... Send Bulk Mail How well did that pay off? 6. .....Hope You Get Lucky Daddy needs a new alignment rack 7. ..... Evaluate Results The spirits say that campaign didnt work so well 8. .....Part 2: How MarketingWorks Today 9. .....Where are your customers? Average Americans spend 36 hours a month online. 10. ..... Most are looking for you online www.zeromomentoftruth.com 11. ..... Be there for them The future is online (and mobile). 12. .....This rocks for your business I wanna market my shop all night! 13. ..... Everything is tracked. Big Brother is old news. 14. .....Targeting is smarter Not all customers are created equal. 15. ..... Messaging tailored to customers works better. 16. You Can Learn From ResultsEvery campaign can be better than the last. 17. .....Part 3:Know Thy Customer 18. Use Data Like a Candidatehttp://www.usatoday.com/money/economy/story/2012-08-24/romney-money-hunt/57268154/1 19. Understand and predict your customers behaviorhttp://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ 20. ..... You can do it too Knowledge is power. Clich for a reason. 21. ..... Personalize & Speak Their Languagevs. Specifics sell. Emotion sells. Use both. 22. .....Part 4: Use Social MediaWisely 23. Regardless of age, your customers ARE there. 24. .....Mission: To organize the worldsinformation and make ituniversally accessible and useful. Too bad theyre not ambitious 25. Social Drives Search Drives SocialBetter together, like peanut butter and jelly. 26. .....Small ButPowerful? Google +1 Drives Search Rankings http://www.simplyzesty.com/social-media/google-1s-are-more-search-friendly-than-facebook-likes/ 27. Get Liked..... www.customerlink.com/5-easy-things-you-can-do-to-get-more-facebook-likes/ 28. ..... Share Stuff Theyll Share K.I.S.S. http://danzarrella.com/simple-language-gets-shared-more-on-facebook.html 29. .....Images are Kingvs. Share what others want to share. www.facebook.com/customerlink 30. ..... Stay Positive. http://danzarrella.com/cheer-up-and-dont-be-such-a-debbie-downer.html 31. .....Part 5:Improve Your Search Rankings 32. Pep Boys answers thequestion and gets the saleShare genuine content. Get found. 33. ..... Reviews Drive Business Its too important and too easy not to do. 34. McGeetire.com Rankings7 Months Original -KEYWORD Later - Improvement 2/1/20129/12/2012Tires Branden9 45Tires Clearwater28 325 Tires Daytona Beach 21 813 Tires Deland 8 35Tires Dundee 6 15Tires Lake Wales13 211 Tires Lakeland 5 32Tires Largo9 54Tires Mulberry 9 18Tires New Smyrna Beach 6 24Tires Pinellas Park9 18Tires Plant City14 212 Tires Port Richey 15 213 Tires St Petersburg6 42Tires Tallahassee 17 314 Tires Tampa6 51Tires Temple Terrace 3 12Tires Venice 8 44Tires Winter Haven 3 30Tires Zephyrhills 10 19 Start CurrentMedian 93 6 Average 103 7.35 Publish reviews. Drive search results. 35. ..... Part 6: Track Your Results 36. .....Track Response with Call Tracking Some offer Integration into Google Analytics http://www.google.com/analytics/apps/results?category=Phone%20Call%20Tracking 37. Use Web Analytics..... Get Free Google Analytics 38. Destination pageWhere it came fromWhat kind of mediaCampaign nameShorten this URLBuild tracking links. https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1033867 39. ..... Use Link Shortenergoo.gl Shorten tracking link for publication & sharing. 40. ..... Create Memorable Link Rename your link, then put this on your ad Make it memorable and something they want to click. 41. ..... Generate Trackable QR CodeGenerate QR code withyour tracking link. Click that tiny little button Then save your QR. 42. ..... Results show up undercampaigns. See results in Google Analytics. 43. .....Check Your Search Rankings (Free) Works on competitors sites too http://tools.seobook.com/firefox/rank-checker/ 44. .....Enter Campaign Code in SMS Track long-term results. 45. ..... Track repeat visits and long-term ROI. 46. ..... In Summary 47. .....Big Finish Stop guessing. Start using data & technology to power your marketing! 48. .....Thank You!Joe Gibson [email protected] (916) 774-1377 www.customerlink.comView or Download: http://bit.ly/StopGuessing