Use Facebook to Farm Your Neighborhoods

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Farming Neighborhoods With Facebook • Social Media Marketing has become a vital part of your Real Estate

Business• As of January 2014, 74% of online adults use social networking sites• 71% of online adults use Facebook• 17% use Instagram• 21% use Pinterest• 22% use LinkedIn• So who are these online users?

Farming Neighborhoods With Facebook • Your Home Buyers and Sellers

Farming Neighborhoods With Facebook • Okay I get it, people are using Social Media and Facebook specifically• But How do I market to them?

• The fact is there are several ways to effectively “Market” yourself and business on Facebook Facebook Ad’s Facebook “Fan Page” for your business Facebook “Fan Page” for your listings• Today we are going to talk about Facebook “Fan Pages” for your

Neighborhoods

Farming Neighborhoods With Facebook • Step 1 – Go to the Neighborhood you want to farm and take a Photo

of the Neighborhood sign or recognize able land mark (You will need this for the Fan Page cover Photo)

Farming Neighborhoods With Facebook • Step 2 – On your computer, login to Facebook **If you have a Fan Page already, on your home page, on the Left Hand side, under “pages” click “Create Page”

Farming Neighborhoods With Facebook • Step 2 – On your computer, login to Facebook **If you do NOT have a Fan Page already, go to ANY Fan Page on Facebook. On the top Right Hand side you will see “Create Page”

Feel free to use mine www.facebook.com/YOURFANPAGE

Farming Neighborhoods With Facebook • Step 3 – Choose “Cause or Community”

• You don’t want this to feel like a business page

Farming Neighborhoods With Facebook • Step 4 – Name your Neighborhood page and Get Started

• Remember the page is about the “neighborhood” name it with that in mind (don’t worry you will get a chance to brand yourself)

Farming Neighborhoods With Facebook • Step 5 – Set up the Page info and Web Address

Farming Neighborhoods With Facebook • Step 6 – Upload a “profile picture” (This is a picture of YOU)

Farming Neighborhoods With Facebook • Step 7 – Add to your favorites. This makes it much easier to navigate

back to your Neighborhood page and stay on top of page activity

Farming Neighborhoods With Facebook • Step 8 - Promote Page….Not the way Facebook wants you to. Scroll

down and “skip” this step (we will cover how to promote the Neighborhood page shortly)

Farming Neighborhoods With Facebook • Step 9 – Your Page is built, Facebook will show you a tour of your

page. Click Next on the 5 prompts of the tour

Farming Neighborhoods With Facebook • Step 10 – Add your “cover photo” (the picture you took in step 1)• Above your Profile Picture click the “Add a Cover” button

Farming Neighborhoods With Facebook • Step 11 – select Upload a Photo

Farming Neighborhoods With Facebook • Step 12 – Choose the image you took of the Neighborhood sign

**The Optimal size for the cover photo is 851 pixels wide by 315 pixels tall. Let me know if you need help resizing

Farming Neighborhoods With Facebook • Step 13 – Make sure to “save changes”

Farming Neighborhoods With Facebook • Step 14 – Complete Page Info (Facebook will prompt you to do this)

Farming Neighborhoods With Facebook • Step 15 – Add your contact info

• You are the owner of the page, so your contact info just happens to identify you as a real estate agent

Farming Neighborhoods With Facebook • Step 16 – Click the About tab under your cover photo

Farming Neighborhoods With Facebook • Step 17 – Write a Longer Description

Farming Neighborhoods With Facebook • Use as many characters as you need.

• Don’t forget to save changes

Farming Neighborhoods With Facebook • Step 18 – Make a post welcome the residence of Bay Lakes to THEIR

new page

Farming Neighborhoods With Facebook • This is NOT The Field of Dreams

• Just cause you built it does not mean they will come

Farming Neighborhoods With Facebook • Tell the residence of the Neighborhood about their new community page

• Any past clients you have in the neighborhood email them and let them know “Hey Mr. and Mrs. Resident, I am dropping a quick line to let you know about the brand new Bay Lakes Community Bulletin on Facebook. Just go to www.facebook.com/BayLakesBulletin and like the page. Make sure to tell all your neighbors. Thanks again for letting me part of home purchase. If you know anyone who could use some good honest in buying or selling their home, please let me know. I am glad to help.

Regards, Freddy McRealty”

Farming Neighborhoods With Facebook • Create a flyer announcing the new community page and get them

passed out to the neighborhood (pay a local kid $20 and they will put your flyer on every door in the neighborhood)

• You can use Power Point to create these flyers. Let me know if you need help with. I will be glad to show you how.

Farming Neighborhoods With Facebook • Create a Post card and mail to the entire neighborhood

Farming Neighborhoods With Facebook • As you get people in the neighborhood to like the page, start creating

engagement with them Post pictures of cool stuff in the neighborhood and ask questions

“Who is going to be down at the lake this weekend?”

Farming Neighborhoods With Facebook • When you get new listings in the neighborhood, post them on the

page (others looking to sell will see you are active)

• Offer advise and referrals when the opportunity arises For example: If someone posted “Hey does anyone know a good tree guy”, look up one for them and post the information

• Be friendly and communicative on the page to let people get to know you

Farming Neighborhoods With Facebook • This strategy is about using the Social aspect of Facebook to generate

Trust within your Farm Area. • This strategy brands you as someone who cares about the

neighborhood and is deeply entrenched in helping it be a close community

• You wont need to sell yourself here. By being engaging, people will seek to know you (that’s why you use your Real Estate website in the about section)

Farming Neighborhoods With Facebook

Thank you for attending todays presentation.

Please remember, I am a Mortgage Professional First and Foremost, Your

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