COMPETITOR PRICE TRACKER

TITLE: User Gratification and E-Commerce

link:

https://blog.prisync.com/usergratification/

Introduction

E-commerce and the digital experience

have adopted higher standards that have

been dictated by the most successful

online retailers——these retailers have set

a precedence that online shoppers have

come to expect and other retailers have

had to follow.

In 2015, E-commerce sales were 341.7

billion dollars annually with an increase of

14.6% from 2014.

Our Relationship with E-Commerce

However, is our relationship with E-commerce so surface level or are their physical responses we have to shopping online? Hong Shao, a staff writer, from forbes.com, states that digital dopamine is a big contributor to our love for e-commerce. Dopamine, a chemical in the brain, is associated with a positive feeling that comes from a certain experience.

Satisfaction via Media

Experiences, such as hearing the sound of

our mobile device, the ping of an email, or

the sound of a chat are all experiences

that are associated with positive feelings

in the brain.

The next time your device gives you a

notification try and notice your mood and

see if it has been elevated?

User gratifications describe the active

approach individuals make to satisfy their

specific needs from the consumption of an

online or media product.

Users on E-commerce websites are no

longer considered passive audiences they

are active in a sense that they know what

properties they specifically expect to use

and see when they are visiting a website.

Active audiences are individuals who do not

receive information passively, they are

actively involved with the content and apply

them to their everyday social contexts.

Active Audiences

Affordances are the capabilities a website that is given to a user. Affordances of a website or online business can range from having specific options while making a purchase or being able to navigate the website effectively. This is such a vital gratification for users that they expect to be able to opt-in or opt-out when purchasing a product.

Affordances

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When looking at E-commerce and

gratification business owners should ask:

Is my website providing the needs of my

customers? For example, Chinese

consumers, are a large market that would

prefer to do all their shopping online.

The key to understanding

your community of consumers is having

the insight to what potentially would

gratify them during the purchasing

experience.

Understand Your Community

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However, business owners should recognize that different communities and users have completely different set of needs. Engineers have the task of designing for customer gratification and anticipating what functions on a website will produce better revenue in sales. Having a proper, platform that can help personalize the e-commerce experience for your customers is a fundamental building block when building an online business.

Personalize the E-Commerce

The E-commerce market is gradually

building to adapt to the concept of

instant gratification. This being the ultimate

dream for consumers, getting exactly what

they need at the lick of a button right from

their couch seamlessly.

Some customers are already

experiencing these types of deliverables

from websites like amazon.com.

Adapt to Gratification

However, some customers in parts of the country are a far cry from instant gratification. This is controlled through curbing customer expectations and providing an experience that shows exactly what they are receiving.

Curb Customer Expectations

The affordances that you apply to your website at the end of the day are providing your customers with an experience that will ensure repeat business. Furthermore, this rise of expectations has put a level of delivery expectations and options on the businesses website that are sometimes impossible to keep up with for small businesses.

Conclusion

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