user insights
TRANSCRIPT
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WHAT WE KNOW ALREADY
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There are
6.8 million*
moneycontrol.com unique users/ month
Source: Comscore WW Dec 2011
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There are
1 million
+
moneycontrol.com app downloads across various
platforms
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11600+Followers on twitter
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520,000Fans on Facebook
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Once upon a time…. Not so long ago…..
We asked our audience what they wanted…
…. And here’s what they told us
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The survey had 903 respondents
232 Female
671 Male
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A young audience – 44% users between 18-34 yrs
89% are Grads/ Post Grads
55% salaried while 33% Entrepreneurs
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CONNECTING…..
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61% use smartphones to access WAP sites
and access information on the move
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75%Of moneycontrol.com users subscribe to 2 or more GSM networks
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61%plan to buy a new handset
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27%Of moneycontrol.com users want to shift or
add a new network
Price and connectivity are the 2 main causes for change
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Most preferred OS
16%15%10%
46%
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LIFE IN THE FAST LANE…
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•45% of moneycontrol.com users surveyed own Sedans,
•28% own UVs and
•27% own hatchbacks
31% plan to buy a new car in the next 3 months
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Luxury cars in Demand
11% of users have a Budget of
20 lakh+ 60% users have a Budget of about 6 lakhs
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>70%Users are considering a loan for their
auto purchase
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>50%Users search online for Car related
information
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PEOPLE & APPLIANCES…
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32%Users planning to buy a personal
electronic item in Q4- 2011-2012
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34%Users planning to invest in a
PC/Laptop/Tablet over the next quarter
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23% people want to buy washing machines
26% people want to buy TVs
13% people want to buy Air Conditioners
18% people want to buy Refrigerators
12% people want to buy Home Theaters
8% people want to buy Microwaves
Pu
rch
ase
Inte
nt
10% people want to buy Blu ray video systems
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Get in Touch with
“Investing India”
only on www.moneycontrol.com