users don't care about ux: how we design things based on human behavior - reza ilmi at uxid -...
TRANSCRIPT
Users don’t actually care about your product
When I am saying this, maybe there will be people who don’t agree.
There, I am getting your attention. This is what we call Peak-end Rule.
People judge experiences largely based on how they were at their peak and at their end, and this occurs regardless of valency (whether
pleasant or unpleasant).
Give only the most important information at a
time.E.g. An obvious “exit” way. It could be a descriptive action button,
etc.
Don’t Make User ExploreExample:
Let say you want to buy a new running shoes, here at Senayan City.
Obviously, you will try to find a sport store. Finding the store for every floor.
Luckily, Senayan city has a good design. It's designed to make their users easily go from one floor to the another. It has nicely designed
escalators & elevators.
In every floor. And in every side both west and south side of the mall.
Don’t Make User ExploreExample:
But some malls didn’t do the same. They designed their layout so that users need to explore the whole mall in order to find one store.
Instead of giving users an up & down escalators in the same area, they designed the up escalators at the south side of the mall. And to
go down, users need to go to west mall.
Business reason: So that every merchant got sight by every
user that enters the mall.
Maybe it is good for business. Merchant is happy.
But users? They could possibly curse the mall.
After all, creating human-centric design, dealing with user's needs,
is not like a marriage.
It's more like... Having a series of date,
with your users.