using social media to put your best foot forward for your job search
DESCRIPTION
Social media tools can be used to create a digital bio that can represent you far better than a static paper resume. How do you use social media tools to ensure that your personal style comes across? This is a fun approach to social media for your job search.TRANSCRIPT
© 2010 Bloomberg Marketing
Using Social Media To
Put Your Best Foot Forward
Sergio Rossi
© 2010 Bloomberg Marketing
1. Why a step beyond a resume to You as the “brand?”
2. What is Twitter, why should I care & how can it help me?
3. What is Facebook, why should I care & how can it help me?
Conversation Guide
© 2010 Bloomberg Marketing
What does social media recruitment mean to you?
7 +11 + 27 + 11 = 56%
© 2010 Bloomberg Marketing
Your Personal(ity) Brand
Influences Social Media:
1. Content Direction
2. Tonality
Consistency X Platforms
3. Expectations
4. Boundaries
© 2010 Bloomberg Marketing
Your Personal(ity) Brand
Q: How will your “shoe image” influence: 1. Contact Direction2. Tonality
Q: What kind of shoe fits your personal style?
3. Expectations4. Boundaries
Interactive Exercise:
© 2010 Bloomberg Marketing
Twitter is:
140 Character
Web & Mobile
Real Time
Amazing virtual
WOM
EasyEasyEasy
Addictive!
© 2010 Bloomberg Marketing
Book Sale From Tweets@Tishgrier– 1088
@Simmsjenkins – 861
@tobydiva – 4563
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
Search,twitter.com Real Time Job Board
© 2010 Bloomberg Marketing
Your Twitter Customized Job Board
© 2010 Bloomberg Marketing
8 Twitter Tips1. Twitter Handle
Every character counts2. Your Twitter Page
Link to your LinkedIn page if you don’t have a website or blog
Use the bio to include your job pitch3. Your Avatar
People relate to people4. Content Direction
Cues about You reinforce your brand Who are you writing (for)? Value, information, personality, relationship
building, ask questions, be helpful Establish yourself as a knowledgeable resource
© 2010 Bloomberg Marketing
8 Twitter Tips5. Identify Followers
In your industry
In the companies you want to work with
Of interest …
6. Listen to the conversations before jumping in
7. Join in @tobydiva .. Chat with Tweeters
RT .. Retweet the highest complement .. Or a spam tactic
# Tag conversations
8. Monitor tweets: http://searchtwitter.com
© 2010 Bloomberg Marketing
Personal
Pages Groups
© 2010 Bloomberg Marketing
FACEBOOKPersonalPages Groups
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FACEBOOKPersonal PagesGroups
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
Resources
http://www.chrisbrogan.com/free-ebook-using-the-social-web-to-find-work/
http://www.twitjobsearch.com/
Free eBook
Twitter Job Search
Twitter Find People of Interesthttp://www.twellow.com/
Lots of Informationhttp://www.job-hunt.org/index.htm
http://www.tripwiremagazine.com/2009/04/enormous-twitter-toolbox.html l
Twitter Platformshttp://www.tweetdeck.com/beta/
www.hootsuite.com
http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-
twitter/
http://mashable.com/2009/03/13/twitter-jobs/
http://search.twitter.com/
© 2010 Bloomberg Marketing
All our dreams can come true--if we have the courage to pursue them."- Walt Disney -
Csprinks
© 2010 Bloomberg Marketing
From Diva Marketing To YOU!
Toby Bloomberg
Bloomberg Marketing/
Diva Marketing
www.divamarketingblog.com
@tobydiva