Using Social Media Tools to Enhance Your Professional

Development and Online Presence

Tom JelenDirector of Online Communications, ASHA

Email: tjelen@asha.org / Twitter: @tomjelen

Allison BlandOnline Community and Social Media Manager, ASHAEmail: abland@asha.org / Twitter: @blandiloquent

Tom has a financial relationship with the American Speech-Language-Hearing Association (ASHA). They pay his salary. Tom has worked at ASHA for over 7 years. Tom has no nonfinancial relationships to disclose.

Allison has a financial relationship with the American Speech-Language-Hearing Association (ASHA). They pay her salary. Allison has worked at ASHA for one year. Allison has no nonfinancial relationships to disclose.

True or False? Social media is only for sharing selfies and what you ate for lunch.

Information Overload

Source: http://it.unt.edu/1990s

In 2002, 26% of workers still looked forward to email.

Source: http://www.pewinternet.org/Reports/2002/Email-at-work/1-The-story-of-email/2-Moderation-in-all-things.aspx

2012: “More than a quarter of the average worker's day is spent answering and reading emails.”

Source: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy/

In 2013, the typical business email user sent and received about 100 email messages per day.

http://www.radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf

“The resulting abundance of – and desire for more… information has come to be perceived in some circles, paradoxically, as the source of as much productivity loss as gain.”

-Anthony LincolnSource: FYI: TMI: Toward a holistic social theory of information overload by Anthony Lincoln. First Monday, Volume 16, Number 3 - 7 March 2011. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3051/2835

The Personal Learning Network (PLN)

“Personal Learning Networks are systems that help learners take control of and manage their own learning… Simply put: A PLN is a system for lifelong learning.”

Source: http://edudemic.com/2012/10/build-personal-learning-network/

Pick Your Poison (or Social Network)

Twitter

In the final quarter of 2013, Twitter announced that 241 million users were active on the site in the last month.

Source: https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=823321

“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

Source: https://twitter.com/about

How does anyone learn anything in 140 character increments?

Source: Jack Dorsey’s Flickr account: http://www.flickr.com/photos/95728450@N00/182613360/

In August 2013, Twitter’s blog reported that Twitter usually processes half a billion tweets a day.

Source: https://blog.twitter.com/2013/new-tweets-per-second-record-and-how/

#TEDMED

#AuDPeeps, #HearingLoss, #SLPeeps, #Dysphagia

#ASHAFit13

The Healthcare Hashtag Projecthttp://www.symplur.com/healthcare-hashtags/

1. Discover where the healthcare conversations are taking place.

2. Discover who to follow within your specialty or disease.

3. Discover the best from conferences in real-time or in archive.

Source: http://www.symplur.com/healthcare-hashtags/

From April 1, 2013 – April 1, 2014#AuDPeeps9,587,255 Impressions9,207 Tweets1,654 Participants

From April 1, 2013 – April 1, 2014#HearingLoss43,600,547 Impressions19,509 Tweets8,026 Participants

From April 1, 2013 – April 1, 2014#SLPeeps85,421,875 Impressions66,096 Tweets7,492 Participants

From April 15, 2012 – April 16, 2013#Dysphagia2,790,723 Impressions3,685 Tweets1,127 Participants

#ATChat

“I’ve learned more from a short time on Twitter than at any number (and possibly all) of the conferences I’ve ever attended.”

Tanya Coyle (@SLPTanya)Southern Ontario, Canada

Source: http://lexicallinguist.wordpress.com/2011/02/21/nomenclature-and-basic-functions-of-twitter/

“Twitter can get your reputation ‘out there’ beyond the AT community, and this facility to reach outside of your field is important.”- Karen Janowski (@KarenJan), occupational therapist and assistive

technology specialist, founder of #ATchat Source: http://blog.asha.org/2014/02/20/atia-conference/

ASHA Community

“The ASHA Community is a place for members to share information, ask for help, discuss problems and lessons learned, and simply enjoy talking with colleagues.”

Source: http://community.asha.org/ASHA/CommunityGuidelines

Since the launch in October 2011, there have been 68,056 content contributions on the ASHA Community.

Source: http://community.asha.org/ASHA/CommunityGuidelines

http://on.asha.org/ASHACommunityHelp

Introducing the ASHA Community Mobile App!

“When I received my Masters in 1977, a wise professor told us the most important thing we learned in grad school was the value of learning, reflective thinking and asking questions. I have always had a commitment to learn something new every day, and to ask questions that make me a more critical thinker. The ASHA Community provides a wonderful way to share information, learn from others, [and] problem-solve patient and professional issues.”

Catherine Shaker, CCC-SLPOrlando, Florida

“Pinterest is a tool for collecting and organizing things you love.”

Source: http://about.pinterest.com/

In March 2014, Pinterest.com was the 3rd most popular referring site to ASHA.org.

Source: Google Analytics. Retrieved April 3, 2014.

“Facebook's mission is to give people the power to share and make the world more open and connected.”

Source: https://www.facebook.com/facebook/info/

In March of 2014, Facebook.com was the most popular referring site to ASHA.org

Source: Google Analytics. Retrieved April 3rd, 2014.

!!!

“Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.”

Source: http://www.linkedin.com/about-us

Some Words of Warning for Professionals

Nine out of 10 U.S. adults report that they believe people are sharing too much information about themselves online.

Source: http://download.intel.com/newsroom/kits/mobileetiquette/pdfs/Intel-Global-Mobile-Etiquette_FactSheet_2012.pdf

60% of 78 medical school administrators reported incidents of students posting unprofessional online content.

Source: Chretien KC, Greysen S, Chretien J, Kind T. Online Posting of Unprofessional Content by Medical Students. JAMA. 2009;302(12):1309-1315. doi:10.1001/jama.2009.1387.

30% of state medical boards report having fielded complaints of online violations of patient confidentiality

Source: http://www.slate.com/articles/technology/future_tense/2014/01/doctors_on_social_media_share_embarrassing_photos_details_of_patients.html

“Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.”

Mitch JoelPresident of Twist Image

Source: http://blog.hubspot.com/blog/tabid/6307/bid/5524/Digital-Marketing-Rock-Star-MitchJoel-Shares-His-Tools-of-the-Trade.aspx

How do you market yourself and your private practice using social media?

How did people find SLPs and Audiologists before 1997?

Doctor referral?

Friends and relatives?

Health insurance provider?

How do people find SLPs and Audiologists now?

The rise of Google in 3 statistics

"Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages. 15% of the searches we see everyday we’ve never seen before."

Source: Facts about Google and Competition. Retrieved February 21, 2014, from http://www.google.com/competition/howgooglesearchworks.html

Source: Google’s downtime caused a 40% drop in global traffic. Retrieved February 21, 2014, from https://engineering.gosquared.com/googles-downtime-40-drop-in-traffic

"Google.com was down for a few minutes… on 16th August 2013. This had a huge effect in the number of page views coming into GoSquared’s real-time tracking – around a 40% drop.”

Source: Google Analytics. Retrieved February 21, 2014.

In January 2014, Google referred 57% of the traffic to ASHA’s Websites.

“72% of internet users say they looked online for health information of one kind or another within the past year.”

Source: Health Online 2013, 2013 http://www.pewinternet.org/Reports/2013/Health-online.aspx

“About one in five internet users have consulted online reviews of particular drugs or medical treatments, doctors or other providers, and hospitals or medical facilities.”

Source: Health Online 2013, 2013 http://www.pewinternet.org/Reports/2013/Health-online.aspx

“When it comes to writing reviews of general-interest items, 37% of internet users say they have rated a product, service, or person online and 32% have posted a comment or review online about product they bought or service they received.”

Source: Health Online 2013, http://www.pewinternet.org/2013/01/15/peer-to-peer-health-care/

“People are much less likely to post a review of a treatment, hospital, or clinician – between 3-4% of internet users have done so.”

Source: Health Online 2013, 2013 http://www.pewinternet.org/2013/01/15/peer-to-peer-health-care/

What will people find if they search for you or your business on Google?

Tip #1: Create a professional social media presence.

Question: Where else have you created a

professional social media presence?

Tip #2: Establish your professional expertise online.

https://www.youtube.com/watch?v=R9DA5Jd5qjY

Question: How else have you established your

professional expertise online?

Tip #3: Create and encourage “social proof.”

“Recommendations are social proof.”

-Chris Brogan

Question: What are some other sites you have used to create and

encourage “social proof?”

Tip #4: Think local.

Your to-do list for next week:1. Pick a social space for your personal learning

network and start connecting with colleagues.2. Visit the ASHA Community (community.asha.org,

or download the mobile app for your device), create your profile, and subscribe to some discussions.

3. Google your name or your business. See what comes up!

4. Create a professional social profile for your business or yourself and share useful content.

5. Create a Google+ account for your business or for yourself.

Questions?