UX and the City An introduction to user experience design in the financial services industry

Amir Dotan / LAB49

http://www.flickr.com/photos/harshilshah/1508319950/

About  me  

User Experience architect at LAB49; a technology consulting firm that builds advanced solutions for the financial services industry

Previously: - Researcher at the Centre for HCI Design at City University London - Multimedia degree lecturer at SAE Collage (London) - Flash developer at SHAPE Interactive (Israel)

BA (Hons.) Multimedia Arts (Middlesex University) MSc Human-Centred Systems (City University London)

3.  User  Experience  Design  considera3ons  

1.  Working  as  a  UX  professional  in  the  financial  services  industry  

2.  The  trading  floor  work  environment  and  its  impact  on  UX  work  

I’m  going  to  talk  about  

Diverse  markets  

h2p://www.flickr.com/photos/funadium/913303959/  

Working  in  the  financial  services  industry  

Foreign  exchange,  stocks,  commodiFes,  futures  contracts,  

Bonds,  credit,  rates  and  more  

Typical  projects  Working  in  the  financial  services  industry  

Trading  systems  (Single  and  MulF-­‐Dealer  PlaPorms)  

Risk  Management  systems  

Market  data  (research)  

Strategic  planning  

Lab49  -­‐  BEA  Fixed  Income  PorKolio  Pricing  Demo  

Diverse  user  groups  

h2p://www.flickr.com/photos/d-­‐kav/4629934426/  

Internal  and  external  users  Individuals,  small-­‐medium  businesses,  large  corporates,    

Working  in  the  financial  services  industry  

insFtuFonal  investors  (hedge  funds,  pension  funds,  governments  

central  banks  etc.)  

Different  banks  –  Different  procedures,  

h2p://www.lindsayfincher.com/albums/greenwich/thames_canary_wharf.sized.jpg  

Working  in  the  financial  services  industry  

terminology  etc.  

Developing  projects  for  a  global  audience  

http://www.flickr.com/photos/horiavarlan/4270078348/

Working  in  the  financial  services  industry  

Extremely  compeFFve  industry  

h2p://www.flickr.com/photos/pues/2552993021/  

Working  in  the  financial  services  industry  

“Start  reading  the  Financial  Times”  

h2p://www.flickr.com/photos/riceyrice/3032227676/  

An  advice  I  was  given  #1  

Working  in  the  financial  services  industry  

ConfidenFal  projects  

The  right  usable  user  interface  can  

http://www.flickr.com/photos/ari/3731724596/

Working  in  the  financial  services  industry  

help  make  billions  

http://www.flickr.com/photos/somegeekintn/3709203268/

RegulaFon  and  internal  legal  departments  Working  in  the  financial  services  industry  

“Fat  Finger”  syndrome  Working  in  the  financial  services  industry  

Limited  access  to  what  compeFtors  are  doing  

http://www.flickr.com/photos/practicalowl/314989744/

Working  in  the  financial  services  industry  

Limited  professional  literature    

http://www.flickr.com/photos/betsythedevine/1387463115/

Working  in  the  financial  services  industry  

“Find  someone  nice  in  the  bank  and  An  advice  I  was  given  #2  

http://www.flickr.com/photos/stuseeger/226628124/

never  let  them  go”  

Working  in  front  of  3-­‐6  monitors  

h2p://www.flickr.com/photos/27244534@N08/2539318470/  

The  trading  floor  work  environment  

Displaying  a  wealth  of  diverse  informaFon  

http://thomsonreuters.com/products_services/financial/eikon

The  trading  floor  work  environment  

Rear-­‐view  mirrors  a2ached  to  the  The  trading  floor  work  environment  

computer  screens  

Legacy  systems  A  complicated  network  of  different  systems  

The  trading  floor  work  environment  

Diverse  communicaFon  channels  

h2p://www.flickr.com/photos/xospecialk/2247393752/  

The  trading  floor  work  environment  

h2p://www.flickr.com/photos/uzvards/129244063/  

Use of diverse alert sounds The  trading  floor  work  environment  

Busy  and  ohen  unavailable  users  

http://www.flickr.com/photos/artemuestra/2941677924/

The  trading  floor  work  environment  

Developing  interfaces  using  Flex  User  Experience  Design  considera3ons  

and  SilverLight  

Use  of  colours  User  Experience  Design  considera3ons  

Colour  blindness  consideraFons  

Standard  components  –  The  blo2er,  SPOT  panels,  charts  

User  Experience  Design  considera3ons  

Maximising  screen  real-­‐estate  User  Experience  Design  considera3ons  

Not  always  possible  to  use  real  data  in    

h2p://www.flickr.com/photos/fredjk/276849773/  

User  Experience  Design  considera3ons  

prototypes  and  mockups  

Keyboard-­‐friendly  interfaces  

hLp://www.flickr.com/photos/paul_garland/2268928575/  

User  Experience  Design  considera3ons  

Typography  and  numbers  

h2p://www.flickr.com/photos/zoezolka/313115700/  

User  Experience  Design  considera3ons  

Terminology SPOT  

VolaFlity  

CCY  

Liquidity  

Principal    Maturity  

Hedge  

Call  

Put  

Pip  Margin  

Yield  

Short  

PosiFon  

Blo2er  

Swap  

Straddle  

Delta  

Bid  

User  Experience  Design  considera3ons  

Modular  interfaces  

h2p://www.flickr.com/photos/seven13avenue/2080281038/  

User  Experience  Design  considera3ons  

Branding  consideraFons  User  Experience  Design  considera3ons  

Data  visualisaFon  

h2p://www.flickr.com/photos/second_story/3120736445/  

User  Experience  Design  considera3ons  

Mobile  apps  User  Experience  Design  considera3ons  

ImporFng/exporFng  Excel  files  

http://www.flickr.com/photos/niallkennedy/58697937/

User  Experience  Design  considera3ons  

Using  Fcking  numbers  in  prototypes  

http://www.flickr.com/photos/artnoose/2263480871/

User  Experience  Design  considera3ons  

Snapshots  &  Drilldowns  

http://www.flickr.com/photos/28481088@N00/1577594077/

User  Experience  Design  considera3ons  

SomeFmes  the  killer  app  is  a  simple  form,  not  

http://www.flickr.com/photos/second_story/3120728429/

User  Experience  Design  considera3ons  

a  fancy  UI  and  complex  data  visualisaFon  

amirdotan1@gmail.com  www.amirdotan.com  (UX  blog  in  Hebrew)  Twi2er  @UX_links,  @UX_for_Finance  

Thank  you  

http://www.flickr.com/photos/harshilshah/1508319950/