designing the user experience (ux)
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DESCRIPTIONDesigning the User Experience (UX). An Introduction to Data-Informed Design By Josephine M. Giaimo, MS March 14, 2014. What does a systematic usability process look like? Some usability methods to reduce risk and improve quality How to determine how good/bad your UX really is. - PowerPoint PPT Presentation
Designing the User Experience (UX)
An Introduction to Data-Informed DesignBy Josephine M. Giaimo, MSMarch 14, 2014
Designing the User Experience (UX)What Well Discuss TodayWhat does a systematic usability process look like?Some usability methods to reduce risk and improve qualityHow to determine how good/bad your UX really isSome currently documented usability guidelinesHow to tell guesses apart from dataAbout MeUser AdvocateUser Experience Researcher/StrategistClients/employers have included AT&T, Lucent, Avaya, IITRI, NJIT, Sarnoff, Proctor & Gamble, Smirnoff, Y&RRecently performed UX research on peer-to-peer networks and time banking for NSF at Xerox PARC
What Does a Systematic Usability Process Look Like?Dr. Richard FeynmanIf it disagrees with experiment, its wrong.
The Experimental ProcessDeclare Business AssumptionsI believe my customers need to_____.These needs can be solved with______.
Declare User AssumptionsWho is the user?Where does our product fit in his or her work or life?
PersonasOur best guess as to who is using our product, and why.
Before Creating Your Hypothesis StatementList of measurable outcomesDefinition of personasFeatures you believe might work
HypothesesWe believe [this statement is true].We will know were [right/wrong] when we see the following feedback from the market:[Qualitative feedback] and/or [quantitative feedback] and or [key performance indicator change.]
BenchmarksBenchmarks are the current state of the metrics youre using to determine your ideas successBefore writing your hypotheses, have your benchmarks in place
Hypothesis Creation TableWe willForIn order to achieve[create this feature][this persona][this outcome.]We will create an app that lets time bank users post offers and requests, and record transactions.Any current time bank member with a smartphone.Increase the number of transactions by 25% over the coming year, by January 1, 2015.
Create a Minimum Viable Product (MVP)Is there a need for this solution?Is there value in the solution/feature?Is the solution usable?
Low-Fidelity Prototypes: PaperQuick, crafty, funNo digital investmentFlaps and windowsA sense of how the workflow starts to coalesceInexpensive
Low-Fidelity Prototypes: Clickable WireframesTakes fidelity to next levelMore realistic feelClick, tap, gestureProvides good sense of length of workflowReveals major obstacles to primary task completions
Tools for Low-Fidelity Clickable WireframesBalsamiq (shown)Microsoft VisioOmniGraffle (Mac only)Microsoft PowerPointFluid Designer/Pop Prototype on Paper (mobile)
Some Non-Prototype MVPsEmailGoogle Ad WordsLanding PageThe Button to NowhereOpen rates, click-throughs, and task completion ratesPurchase ads that target searches relevant to your business. Monitor what people are searching for, feedback on language For click-through traffic from Google ads, to further validate your thinking. Wild West movie studio set. Includes call to action.Button only measures the number of times it is clicked. Give the user some reason as to why feature is not working.Zora Neale HurstonResearch is formalized curiosity. It is poking and prying with a purpose.
Feedback and ResearchCollaborative and Continuous Research TechniquesBuild a shared understanding with your team, using collaborative research techniquesBuild small, informal qualitative research studies into every iteration with continuous research techniquesCollaborative Design and DiscoveryCollaborative DesignGets all involvedUses low-fidelity artifactsBuilds shared understandingCollaborative DiscoveryLets you get out into the field with your teamMeeting with and learning from customersSee how hypotheses test outThree Users, by Noon, Once a WeekHelpful HintsSimplify your environment, you dont need a labUse desktop recording/broadcasting software such as Morae, Silverback, or GoToMeetingYour whole team should watchOffload participant recruitment to a third-party vendor, including screening, scheduling, and replacing no-shows on testing day ($75-$150 per subject)
Meetups Mobile Usability Testing RigMaking Sense of the Results You GetLook for patternsPark your outliersVerify with other sources and methodsTest everything
See a small number of users every week, instead of running big studiesUse sketches, static wireframes, high-fidelity visual mockups (not clickable), mockups (clickable), and coded prototypesMonitoring TechniquesCustomer ServiceOnsite Feedback SurveysSearch LogsSite Usage AnalyticsA/B and A/Bn Testing
Some Additional Usability Research MethodsHeuristic evaluationCognitive walkthroughProtocol analysis (thinking aloud method)SurveysInterviews
Ethnographic researchCard-sortingTask analysisInterviewsField studiesUser ScenariosNavigation/Conceptual Model
How to Determine How Good/Bad Your UX Really IsExperimentTestObtain user feedback using proven research methodsHeuristic evaluationCollect and analyze data
Some Currently Documented Usability Guidelines113 emerging standards80% of them have remained unchanged in the past 10 yearsLinks underlined and displayed in blue, change to violet after being visited
Questions and AnswersJosephine M. Giaimojosephinegiaimo@gmail.com@giaimojosephine123 Johnson Street, Highland Park, NJ 08904(732) 448-0021, or (732) 501-6312