UX IS THE NEW SALESUX Beers – Antwerp – June 21th 2016 @tom_lefevere

I’M TOM

UX DESIGNER (TEAM-OF-ONE) @ XERIUS

MARRIED, FATHER OF 3 BOYS

GUITAR PLAYER IN PUNK-METAL BAND (NOT USER FRIENDLY!)

• Ux Professianals vs Sales

UX vs Sales

Customers reported to being nearly 60% through the sales process before engaging a sales rep.*

ONLINE SALES

IMPACT OF UXCRO, CTO, copywriting, onboarding,…

ONLINE RESEARCH

*Source: Hubspot blog

OfflineHow can we sell?

How can we help?

IMPACT OF UXUser testing, research, co-creation,…

Past

Future

Manufacture

Sales Customer

Manufacture

UX Designer, Sales, Marketing Customer

END OF SALES?20% of sales jobs will be lost in 2040

BUT……WE CAN STILL LEARN FROM SALES

*Source: Forrester, Topoblog

RESEARCHSALES REPS, SALES MANAGERS, RECRUITERS, BLOGS

WHAT CAN WE LEARN FROM SALES TO ACHIEVE BETTER RESULTS4 SKILLS

SKILL 1

MEETING GOALSMeasure, implement, communicate

SKILL 2

CHOOSE STRATEGYResources, process, prioritise

SKILL 3

DEALING with

OBJECTIONSArguments, flexibility, focus

SKILL 4

CONVINCEKnowledge, experience, empathy

UX IS THE NEW SALES

Thanks.

Find me on:@tom_lefevereLinkedIn.com/in/tomlefevere