ux strat usa 2017: richard dalton, "engaging the organization for design impact at capital...
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ENGAGING THE ORGANIZATION FOR DESIGN IMPACT
Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset
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ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT
Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset
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HOW TO CONNECT? 1. IDEAS … CREATE MAPS
2. PEOPLE … CREATE TEAMS
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CONNECTING IDEAS
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MapUsers’ activities, thoughts,
and goals through life scenarios.
ConnectTo planning, projects, and products
that enable our touchpoints.
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CONNECTING PEOPLE
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CONNECT IDEAS … CREATE MAPS 1. UNDERSTAND OUR USERS 2. MAP TOUCHPOINTS TO TASKS 3. CONNECT ON- TO OFF-STAGE
CONNECT PEOPLE … CREATE TEAMS 1. USE COMMON LANGUAGE 2. EXPERIENCES AS SHARED GOALS
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WHY?
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ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT
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