UX Talent Availability & Its impact UX-India-2016

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  • YUJ Designs 2016. Confidential Document.

    Prasadd BartakkeCo-founder, Chief of Design

  • YUJ Designs 2016. Confidential Document.

    Impact

    a UX talent makes it happen

    2

  • YUJ Designs 2016. Confidential Document.

    Quality Talent

    3

    Quality Output

    Impact

  • YUJ Designs 2016. Confidential Document.

    Technical

    4

    Soft Skills&

    Good Career Satisfying Work, Genuine Output, Happy Customers, Profits, Good Salary

  • YUJ Designs 2016. Confidential Document.

    Idealistic so far

    5

  • YUJ Designs 2016. Confidential Document. 6

    Supply&Demand

    Talent reality

  • YUJ Designs 2016. Confidential Document. 7

    Reliability

    Quality

    Knowledge quantum

    UX brand

    Instability

    Real talent is scares

    Cost

    Burn

    That gap is not good for the UX community

  • YUJ Designs 2016. Confidential Document.

    Demand - supply gap is increasing Not just about creating wireframes any more

    Nor jargons - IA, UR, UT..

    Good looking designs are already out there (Pinterest hai na)

    What businesses have started to look for are trail blazers:

    Business impact (Conversion) Drive a Design Strategy (for long haul)

    Demonstrate Design leadership (impact of UX methodology, principles of human cognition)

    Thought leaders (question, take decision and rationalise stand)

    System level thinking (end to end touch points)

    Excellent debater (SME v/s Research)

    8

    User experience encompasses all aspects of the end-users interaction with the company, its services, and its products.

    - Don Norman

  • YUJ Designs 2016. Confidential Document.

    Further, the gap may just widen.. Trend: Have the technology - but design is yet to do the thinking

    Personalized experience - Custom experiences Subtle interactions (Design for a quick glance) Apps could be pass (and so is RWD?) Multi-channel - multi device BOTs, VR, AR Voice, touch free Impact at global level

    9

  • YUJ Designs 2016. Confidential Document.

    Why is supply stressed?

    Late entry - UX gained steam only in the last 4-5 yrs Dearth of UX talent in the industry - dearth of good

    educators (deadly vise-versa cycle)

    Further, weak industry - academy collaboration Less opportunity for Get training on the job Get someone to design beautiful at any cost

    Salaries are up - quality is not

    10

    Since 90s

    IT boom later 90s

    Almost no design / UX for 15 years

  • YUJ Designs 2016. Confidential Document. 11

    Experts

    Mid-level

    Freshers

    Studios

    UX Depts

    Start Ups

    Build Career with a good mentor

    Right Candidate for the Right Price

  • YUJ Designs 2016. Confidential Document.

    Pain area

    + 300 resumes - 1 talent hire - months

    12

  • YUJ Designs 2016. Confidential Document. 13

    UI/UX

    Wireframing

    HTML

    CSS3

    JQuery, JS

    UI/UX

    Think users

    IA, Personas

    Research

    Wireframes

    Which resume I should worry the most?

  • YUJ Designs 2016. Confidential Document. 14

    Resume

    Initial Questionnaire

    Design Test

    Interview

    1

    2

    3

    4

    1 2 3 4

    Gets tough

    Quality of questions candidates need to field

    Reasons for high rejections (300 = 1)

    Claim to be UX experts but overpaid

    Indi contributors

    Not much to show

    Misfit to culture (Drive customer engagements, design leaders )

  • YUJ Designs 2016. Confidential Document.

    Lets look deeper into the gap

    15

  • YUJ Designs 2016. Confidential Document.

    Industry is looking forDesign strength

    Someone who tells a success story of how s/he created value for the users and business

    Ability to define problem - create a solution

    Specific design change or enhancement they did (Before and after examples)

    Macro - micro picture at all times

    Anchor engagements and talk to my customer directly

    Design thinking - not wireframes

    How did the designer apply principles of Cognitive Psychology (thereby its impact on business)

    Not just meaning but application of terminologies (otherwise its jargons)

    Work quality counts - not # of years

    16

    Candidates usually offer

    Wireframing (wear users shoes)

    Skill in gathering requirements

    Mostly single handed - no one to brainstorm design (debate)

    But they aspire to do real UX (no guru to work with) :(

  • YUJ Designs 2016. Confidential Document.

    Industry is looking for

    Energy Listen - think - ask questions (deeper probe) - listen - think

    - respond Open up their designs for reviews and debate (and win it) Thinker first (Doer later) Design management - Time and quality are both

    important

    Not a individual contributor - Design business cant be done in isolation

    Question - make business think (CEOs will love you) Interview the interviewer

    17

    Candidates

    Assume interviewer is not an UX expert - 50% game is lost with know it all attitude

    Not prepared - heavy reliance on visual portfolio (lack of thought process)

    Responsive - not participatory (doesnt have any questions for the interviewer)

    Weakness - unable to take criticism (fall in love with own design, become defensive)

    Fearful of saying I dont know Seeking a job (ready to be driven)

    v/s career (read to drive)

  • YUJ Designs 2016. Confidential Document.

    Ideas to reduce the gap (UX crash)

    18

  • YUJ Designs 2016. Confidential Document.

    Ideas for designers Head of design, UX practitioners to push UX process (Better if it is ground up - staff/employees)

    Not let sloppy practices creep in

    Read, talk - Prune vocabulary through practice (otherwise its jargon)

    Invite folks to critique your designs

    More important be ready with design rationale (Cognitive science)

    Present findings and thoughts within organisations (Review of your career trajectory)

    Teach at a design school nearby or help a start up (for a small fee)

    Submit works for international competition

    Overtake the product manager on product design and strategy

    Check if we are working hours out (sign of no methodology)

    19

    Designer

    The one who demonstrates direct

    impact of applying principles of human

    cognition on design of business!

  • YUJ Designs 2016. Confidential Document.

    Ideas for UX as a system (How to avoid UX crash?)

    Collective efforts for skill development Its not 1 person but organizational challenge (National?)

    Teach at design school much more often (or students come over) Knowledge sessions with customers - Outside projects, just before or after projects Sharpen the sword - High-end skill building initiative within organizations Academics to strengthen initiative of giving practical experience to students

    It goes beyond designing wireframes etc

    Educate your hiring vendors (balance of technical skills, price and career building - its not a job)

    20

  • YUJ Designs 2016. Confidential Document.

    India

    Shining by Design

    21

    Get this deck, share observations or contribute ideas prasadd@yujdesigns.com

    mailto:prasadd@yujdesigns.com