PowerPoint Presentation

groop

engage and encourage your antenatal and postnatal clients in your own time, in your own way

business apps

pregnancy apps

expert or personal training apps

websites and forumscompetitive environment and existing alternatives

too much data and information

growing markets of experts

personalisation is imperative

everyone is mobile

market opportunitycontrolwhy choose antenatal or postnatal specifically?balanced knowledgepressure reliefreassuranceengaged community

expert knowledge share

too much information

motivation

planning and paymentinstant, secure and personalised communication

encouragement and motivation

security of communications

operational planning for experts

problems and solutionsproblemssolutions

key partners, activities and resources

key partnerskey activitieskey resourcesdigital agencies

websites to promote on

affiliate websites and appssales teamgoogle ad wordsdigital marketingdigital opinion leadersprofessional bloggersPRpublicitydata centre and hostingapple app storegoogle play storecustomer support teamlegal teamintellectual property rights

a business model that can be adopted by other customers in other fields for sourcing and providing personalised advice to end users

customer segmentsfor launch primary target customers (b2b)second wave secondary target customers (b2b)fitness instructors healthcare experts

NHS and private healthcare professionals in antenatal and postnatal caregoal

personal trainersnutritionistsmidwivesdoulasearly adoptersantenatal and postnatal

key characteristicswork in ante/postnatal careindependently employedengaged with client

qualifiedskilled knowledge basedigitally savvy

channelshow will we reach our early adopters?app stores

healthcare websites forums and blogs

social media

advertising

training establishments

healthcare organisations

charities

publishing

affiliates and partnerships

unfair advantagea real unfair advantage is one that cannot easily be copied or bought. Jason Cohen in Running Lean by Ash Maurya24/7 expert advice tailored to the end user

24/7 exclusive digital engagement with end user

expanding ecosystem of healthcare partners and end users

invaluable statistics to enhance client knowledge and skills

cost structure

website and mobile appdesigndevelopmentinitial costson going costsstaff hostingoffice spacemarketingadvertisingpromotionsenvironment creationbrandingdomains hostingdatabase backup systemspayment methodscreating social networksfacebooktwitteryoutubegoogle+linkedinfollow-up servicescmsanalytics

revenue streamsfranchise or subscription to coaches with incremental charges

coaches have access to knowledge base where they can buy content provided by other professionals. this site contains advertising, sponsorship and branded content

exclusive offers for coaches and the business. groop takes a commission from all purchases

offer app to other healthcare professionals such as midwives

supplier access to customer base

key metricsmonthly recurring revenuesaverage revenue per customer cost per acquisitionlifetime value ad revenue

how is our business doing? how do we measure it?app downloadsnumber of subscriptions frequency of usechurn facebook likes twitter followers