1. groop engage and encourage your antenatal and postnatal clients in your own time, in your own way

2. business apps pregnancy apps expert or personal training apps websites and forums competitive environment and existing alternatives 3. too much data and information growing markets of experts personalisation is imperative everyone is mobile market opportunity control why choose antenatal or postnatal specifically? balanced knowledge pressure relief reassurance engaged community 4. expert knowledge share too much information motivation planning and payment instant, secure and personalised communication encouragement and motivation security of communications operational planning for experts problems and solutions problems solutions 5. key partners, activities and resources key partners key activities key resources digital agencies websites to promote on affiliate websites and apps sales team google ad words digital marketing digital opinion leaders professional bloggers PR publicity data centre and hosting apple app store google play store customer support team legal team intellectual property rights 6. a business model that can be adopted by other customers in other fields for sourcing and providing personalised advice to end users customer segments for launch primary target customers (b2b) second wave secondary target customers (b2b) fitness instructors healthcare experts NHS and private healthcare professionals in antenatal and postnatal care goal 7. personal trainers nutritionists midwives doulas early adopters antenatal and postnatal key characteristics work in ante/postnatal care independently employed engaged with client qualified skilled knowledge base digitally savvy 8. channels how will we reach our early adopters? app stores healthcare websites forums and blogs social media advertising training establishments healthcare organisations charities publishing affiliates and partnerships 9. unfair advantage a real unfair advantage is one that cannot easily be copied or bought. Jason Cohen in Running Lean by Ash Maurya 24/7 expert advice tailored to the end user 24/7 exclusive digital engagement with end user expanding ecosystem of healthcare partners and end users invaluable statistics to enhance client knowledge and skills 10. cost structure website and mobile app design development initial costs on going costs staff hosting office space marketing advertising promotions environment creation branding domains hosting database backup systems payment methods creating social networks facebook twitter youtube google+ linkedin follow-up services cms analytics 11. revenue streams franchise or subscription to coaches with incremental charges coaches have access to knowledge base where they can buy content provided by other professionals. this site contains advertising, sponsorship and branded content exclusive offers for coaches and the business. groop takes a commission from all purchases offer app to other healthcare professionals such as midwives supplier access to customer base 12. key metrics monthly recurring revenues average revenue per customer cost per acquisition lifetime value ad revenue how is our business doing? how do we measure it? app downloads number of subscriptions frequency of use churn facebook likes twitter followers