v8 team sponsorship

8/8/2019 V8 Team Sponsorship

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CONTENTS

Executive Summary

Power of the V8 Supercars

Triple F Racing- Dean Fiore

Triple F Racing- Unique Opportunities

Available

Naming Rights

2010 Livery positioning

Principle Partner

Official Partner

Benefits & Property List

Servicing & EvaluationContact Nexus MG


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Nexus MG are currently seeking EOIs [expression of interests] for

the Triple F Race team at the naming rights level as priority forthe 2010 V8 Supercar Championship Series.

The Naming Rights sponsor stands to gain unique and strong

brand exposure and extension throughout Australia with a series

that holds ideal synergies for your brand & its target markets.

As Naming Rights holder, brand saturation is provided across allmedia, marketing & communication, and brand extension and

enhancement is delivered through the V8s extensive TV

broadcasting schedule totalling some 160 hours during the

upcoming V8 season.

We encourage strong consideration of this

opportunity as we are selling the naming

rights for this entire program for theintroductory price of just $456,000 + gst for

the 2010 season.

Three or multi year partnership opportunities

exist and are preferred for longer returns on

investment with a scaling investment

arrangement to be negotiated on request.

Principle partnerships and official sponsors

start at just $162k & $45k respectively &packages can be tailored to meet the

marketing & promotional requirements of

your brand.


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THE POWER OF THE V8 SUPERCARS

The V8 Supercars is widely recognised as Australias premier

elite motor sport category.

The sport, currently the 3rd most watched in the country,

provides competing teams and their partners with the perfectplatform to reach a loyal target audience & wider

demographic via multiple media avenues including TV, online& print.

Governed by a commercial minded operation in AVESCO theV8 movement ensures the truly national series is a platform

for sponsors and partners to gain enhancement, experience

and connectivity to the millions of fans who attend the seriesannually.

Triple F Racing provides your brand with the platform to

capitalise on the reach and scope of the V8 Supercars which

includes-

160 hours of national coverage via Channel 7

Spectator base of 1.7 million annually

16 Rounds Championship Series

3 international rounds in 2010- Bahrain, Abu Dhabi & NZ

Weekly magazine style programming- Channel 7

Monthly magazine publication- V8X


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TRIPLE F RACING- DEAN FIORE

Triple F Racing is the latest addition to the V8 Supercar Championship

series. The team is led by 25 year old team driver Dean Fiore, anaccomplished athlete who has succeeded in all feeder motor sport

categories in the country.

The team, based in Perth Western Australia, is managed by Nexus MG, whowill power, service and activate all commercial partnerships and

sponsorships for the 2010 V8 Supercar Championship series.


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TRIPLE F RACING- UNIQUE OPPORTUNITY AVAILABLE

Nexus MG & Triple F Racing are offering a unique property in

todays V8 Supercar landscape- the exposure, recognition &

saturation involved with holding the Naming Rights to a V8

Supercar team.

With just 28 franchises in the 2010 championship the

opportunity to own your own piece of the Supercar series isone we encourage you to consider strongly. The Naming

Rights property will align your company with strong,

recognised blue chip brands including Vodafone, Telstra, Jim

Beam, Valvoline, Jack Daniels, Super Cheap Auto and Auto

Barn.


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NAMING RIGHTS TO TRIPLE F RACING 2010

INESTMENT - $456,300 [1 year- 2010]

Triple F are are currently seeking expressions of interest [EOIs] from a

national, established and credible brand to become the Naming Rights

level partner for the series in 2010 and beyond.

The Naming Rights holder will enjoy significant brand exposure &

recognition in the 3rd most watched sporting category in the country.

With exclusive car livery recognition, money cant buy experiences and

unique marketing, leveraging and activation programs planned for

2010, the Naming Rights holder is set to enjoy unprecedented returns

on investment. *Refer to Property List & 2010 livery positioning slides

for detailed benefits.

NAMING RIGHTS BENEFITS

Team Naming Right recognition across allmedia, marketing, broadcasts &

communication

Joint team logo recognition for use across

all official media, marketing, broadcasts &

communication Prominent car livery & saturation- including

selection of side door panels, bonnet top, topand back of windscreen (to be negotiated)

Team transporter livery recognition-

complete saturation

Media board saturation for use across allinterviews, broadcasts & marketing

Race suit & team wear logo placement-prominent placement to ensure exposure in

all broadcasts & multi media

Team merchandise recognition- across all

team merchandise for event and online sale

Corporate drive day x 10 people- hot laps

for staff & clients, money cant buyexperience, staff sales incentive programs

Website banner advertising- hot links andpromotional advertisements

Use of vehicle, drivers, imagery formarketing purposes

Corporate suite to 1 x 2010 V8 Supercar

round for 10 people

Discounted corporate suite rates &

ticketing as per Triple F V8 purchase price


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2010 COMPETING VEHICLE LIVERY POSITIONING

PROMINENT NAMING RIGHTS SATURATION


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2010 TRANSPORTER LIVERY POSITIONING


PRESENT AT ALL V8 SUPERCAR EVENTS NATIONALLY


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2010 TEAM WEAR & MERCHANDISE POSITIONING


PRESENT AT ALL V8 SUPERCAR EVENTS NATIONALLY


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PRINCIPLE PARTNER RIGHTS TO TRIPLE F RACING 2010

INVESTMENT - $162,900 [1 year- 2010]

TRIPLE F Racing are also seeking expressions of interest [EOIs] for

companies/ brands to partner the team at a Principle level in 2010 and

beyond.

The team are seeking a limited number of Principle Partners who will

receive great brand exposure through official & peripheral mediacoverage, recognition through all official Triple F avenues & direct sales

leads through cross promotion & leveraging programs planned for

2010.

Triple F encourage the principle partners to hold existing businesspartnerships with the Naming Rights holder to take advantage of

numerous leveraging opportunities available, including the use ofvehicle & drivers to drive your brands marketing initiatives during the

series. Please *Refer to Property List for detailed benefits offered.

PRINCPLE PARTNER BENEFITS

Prominent car livery positioning- selection of

bonnet bottom, rear side panels x 2, rear wing

etc. (to be negotiated)

Team transporter livery recognition

Race suit logo placement

Media board recognition for use across all

interviews, broadcasts & marketing

Race suit & team wear logo placement-

prominent placement to ensure exposure in all

broadcasts & multi media

Team merchandise recognition- across all team

merchandise for event and online sale

Corporate drive day x 5 people- hot laps for

staff & clients, money cant buy experience, use

for staff sales incentive programs

Website banner advertising- hot links adverts

Use of vehicle, drivers, imagery for marketing

purposes

Discounted corporate suite rates & ticketing as

per Triple F V8 purchase price


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OFFICIAL PARTNER RIGHTS TRIPLE F RACING 2010

INESTMENT - $45,900 [1 year- 2010]

If the Naming rights and Principle partner rights dont fit within your

budget and plans for 2010, Triple F are also offering official recognition.

These bespoke partnerships will be tailored to ensure benefits & returnsare met for both the brand & team. Encouraged at this level are

business to business opportunities, value in kind [VIK] and budget

relieving partnerships. These easy to service properties still provide

branding & official recognition & will be an integral player in the Triple Fracing framework.

*Refer to Property List for detailed benefits offered.

OFFICIAL PARTNER BENEFITS

Car livery positioning-choice of front door

panel, rear bumper (to be negotiated)

Team transporter livery recognition

Media board recognition for use across all

interviews, broadcasts & marketing Race suit & team wear logo placement-

prominent placement to ensure exposure inall broadcasts & multi media

Team merchandise recognition- across all

team merchandise for event and online sale


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BENEFITS & PROPERTY LIST

Note-The featured list is by no means

absolute, it provides an indication of what

can be delivered. Triple F Racing will work

closely with all sponsors to ensureinvestment is tailored to deliver the required

returns to each and every sponsor.

The Property List [appendix] is created

following an evaluation and analysis of allindependent reports and information for

sponsors rights, including allocated spends

intended , marketing and advertising plans,commercial position, and benefits that can

be delivered to sponsors.

Total value figures are determined and arehighlighted in the Property List with a total

value for the 2010 Triple F program

forecasted at over $1.9 million.

The investment amounts sought from

sponsors has been determined at just 30% ofthe total value respectively.

This list indicates a comprehensive property

list of benefits provided and delivered to

sponsors in 2010 by the Triple F, so be sure to

refer to this when assessing the returns oninvestment Triple F racing & the V8 Supercars

provides.


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SERVICING & EVALUATION

Triple F have enjoyed a healthy portfolio of brands and

partnership investors in theyre inaugural V8 Supercar season.

Their involvement has valuable branding, business to businessand networking deliverables in return. These brands include-

Bing Lee Panasonic Lumix

Castrol Airpac Bukom Repco

Nova Radio Haymans BMC

Kitten Car Care 2XU

Triple F understand and appreciate that investment in the

team will require returns to be evaluated and assessed,ensuring that the sponsorship is valuable.

Triple F Racing will commit an experienced person and

assistants to the sponsorship portfolio for 2010, servicing anddelivering the benefits that are clearly communicated not only

in this document, as well during communications and

agreement.

It is encouraged for best servicing that brands also take

responsibility to assist with the program.

Triple F will also engage an independent agent to review the

TV brand exposure [Repucom] and provide a report on these

findings at the half way mark through the series. This will allow

for constructive feedback to the sponsor, and take any

measures to improve the servicing and deliverables.


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v8 team sponsorship

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